The document discusses the benefits of using JIRA Service Desk for customer service and support. Some key points: - JIRA Service Desk allows companies to resolve tickets faster, with one company increasing ticket resolutions by 70% after deploying it. - It provides a consumer-grade experience for users through features like self-service, knowledge bases, and automation. - Teams can work better together on support through features like shared visibility, comments, and mentions in tickets. - Companies report being able to do more with JIRA Service Desk, such as reducing legal review time by 50% and raising $65k for charity in one day.