SlideShare a Scribd company logo
It’s all about the
customer experience
The latest from Jira Service Desk
SHIHAB HAMID | PRINCIPAL PRODUCT MANAGER | ATLASSIAN
Are you using
QUESTION
?
25,000+ teams
JIRA USAGE
JIRA USAGE
40% running IT Service Desk
Custom Fields Workflows Permissions Notifications
is flexible
Service Team
Reports
Queues
Automation
SLA
I’ve set up the perfect system,
but my users aren’t using it
ADMIN FEEDBACK
Service Team Customers
#1
Ease of use for end users
2017 JIRA SERVICE DESK PRODUCT SURVEY
CUSTOMER EXPERIENCE
Portal BeyondEmail
CUSTOMER EXPERIENCE
Portal BeyondEmail
Over 90% of contact centers
offer email
DIMENSION DATA 2016 GLOBAL CONTACT CENTER BENCHMARK REPORT
Wow my first request - did you get it?
Subject
Content
Sender
Customize mailbox
inbox@instance.atlassian.net inbox@company.com
support@company.com
support
**********
mail.company.com
Choosing an inbox name
INTERNAL EXTERNAL
• it@
• hr@
• finance@
• facilities@
• support@
• contact@
• help@
• sales@
INTERNAL EXTERNAL
• it@
• hr@
• finance@
• facilities@
• support@
• contact@
• help@
• sales@
Sending email
PREVIEW
PREVIEW
PREVIEW
PREVIEW
WHEN
Issue created
Issue commented
Issue transitioned
SLA about to breach
Automation Framework
IF
Issue matches JQL
User is agent/customer
Comment is public/private
Comment contains text
THEN
Edit issue
Transition issue
Add comment
Send email
reporter in
organizationMembers(
“Company A”,
“Company B”
)
reporter in
organizationMembers(
“Company A”,
“Company B”
)
reporter in
organizationMembers(
“Company A”,
“Company B”
)
Deep dive into automation:
scaling Jira Service Desk
Patrick Teen and Amogh Sarda
Atlassian
TODAY, 4:50 PM, ROOM 210C
CUSTOMER EXPERIENCE
Portal BeyondEmail
CUSTOMER EXPERIENCE
Portal BeyondEmail
ISSUE TYPES REQUEST TYPES
Service
Incident
Change
Get IT Help
Request new software
Request mew hardware
Report system is down
Report slow application
Request application
upgrade
Customers
ISSUE TYPES REQUEST TYPES
Service
Incident
Change
Get IT Help
Request new software
Request mew hardware
Report system is down
Report slow application
Request application
upgrade
Designing a request form
Anti-pattern
#1
Anti-pattern
#2 What do you need?
Why do you need it?
What type of software is it?
When do you need it by?
Speak the language
of your customers
Service TeamCustomers
Customers
40%
Prefer self-service over
human contact
THE SELF SERVICE ECONOMY 2013 BY STEVEN VAN BELLEGHEM
mac vpn
Content is king
Write as a team
Strategies for content
Analyse dataWrite as you go
Write as a team
Strategies for content
Analyse dataWrite as you go
Write as a team
Strategies for content
Analyse dataWrite as you go
Anti-pattern
#1
Anti-pattern
#1
Anti-pattern
#1 printer jam
Anti-pattern
#2
Anti-pattern
#2
Up to
45%
tickets deflected
BASED ON A SAMPLE SET OF ~80K JIRA SERVICE DESK SESSIONS
Style and brand
Hero Banner
Desired by 90%+ of
our customers
More color
20% increase in
visual appeal
More of you
Less of Atlassian on
the portal
Quick and easy
Designed for
non-designers
What did we change?
CUSTOMER EXPERIENCE
Portal BeyondEmail
CUSTOMER EXPERIENCE
Portal BeyondEmail
Contact
Form
Can you code?
free trial
Widget
Theming
Theming
Theming
Theming
Theming
Call Center
Service Desk
Call Center
Service Desk
Call Center
Service Desk
Web Chat
Web Chat
Web Chat
Social Media
CUSTOMER EXPERIENCE
Portal BeyondEmail
Easy and memorable
Setup email addresses that your customers could
guess
Talk your language
Customize email content and style to match your
corporate brand
Automate notifications
Use automation rules to keep customers informed
using conditional logic
Less is more
Ask for the minimum information you need to get
started on a request
Knowledge is power
Give your customers the ability to save time by
helping themselves
Make it your own
Customise the language, colors and theming to
match your style
Embed your service desk
Provide access to help in the customer’s context
Extend through apps
Sophisticated theming, voice, web chat, social
media, and more!
Integrate with API
Roll your integrations by directly using REST APIs
to create and manage customer requests
Thank you!
SHIHAB HAMID | PRINCIPAL PRODUCT MANAGER | ATLASSIAN

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