Domino's was founded in 1960 in the US and has since expanded to over 9,000 stores across 60 countries. In India, the first Domino's opened in 1996 in Delhi and Jubilant Foodworks holds the master franchise. Domino's is now the largest pizza chain in India with over 101 outlets across 40 cities. Key financial figures show the brand's sales revenue and network sales increasing each year from 2012 to 2014. Domino's aims to inspire customers and provide delicious hand-crafted pizzas along with exceptional service through its network of franchisees. The company utilizes strategies like promotions, deals and impulse buys to drive sales and customer retention.

1. BY :
Arun Mandal
Deepak Chaturvedi.
Hemant SPC.
Priyanka.
Anil kumar Shah.

2. INTRODUCTION
Founded in 1960 by Tom Monaghan.
Second largest chain in US.
9000 corporate and franchised stores across 60 nation.
Dominos outlet open in India in 1996 in Delhi.
Jubilant food work limited hold master franchised for India.
70% of revenue through home delivers.
30% from OTC sales.
Largest network in fast moving segment in India with 101 outlet
across 40 cities.
 DOMINOS FALLS IN PEOPLES AWARNESS SET,CONSIDERATION SET AND
MOST OF THE PEOPLES CHOICE SET.

3. PURPOSE
• The purpose is to feed the power of possible, one pizza at a time.
Domino’s aim to inspire their customers through actions, to
consistently provide them with delicious hand-crafted pizzas and
exceptional service all of the time. Domino’s believe in working
together with network of exceptional franchisees and rewarding hard
work with opportunities for expansion and growth.
44
NEW STORES
OPENED
THIS YEAR
76
MILLION
PIZZA SOLD IN
THE YEAR.

4. financials
Fiscal year is April – march
Sales Revenue :
NETWORK SALES :
2012
1.68$ B
806.3 $ M
2013
1.8$ B
848.6 $ M
2014
1.99$ B
1249.3 $ M
 ONLINE SALES PROFIT: Profits at Britain’s number one pizza
chain rocketed from £21.6m to £53.8m last year as the number of
people that downloaded the Dominos app leapt from 3.2m at the start
of 2014 to 8.2m customers by the end
 Like-for-like sales growth represents
a very useful barometer of organic
growth and is an accepted measure
of performance across all retailing sectors
 Market Share; more than 50%

5. Sales manager presence

6. •Colors – The major colors used in advertising is
red & blue which triggers appetite.

7. AIDA
Attention – Creates attention by pitchers
Interest – Creating an interest in the buyer for further
information about your product or service.
Desire – Stirring up a desire to buy a product or
service(Deals, Gift voucher's)
Action – Moving the visitor into an interaction with
your company.(chat with us, contact us)

9. Features, Advantages, and Benefits
(FABV)

10. Features :Great tasting Pizzas and sides, full menu to
choose and crusts, toppings and flavor's suitable to the
taste buds of Indian Consumers, including four types of
pizza crust.
Advantages: superior quality, exceptional guest care.
Benefits : home delivery in30 mins.
Value : value for money offerings, delivering delicious
pizzas to their doorstep.

11. CMR-Resister to order

14. Trusted Customer Service
A telephone contact number.
 keep customers informed of offers.
Let your consumer know price before checkout
Attract Impulse Buys
 Design your products and content to encourage
 Impulse buys such as add on products.
 Shows your previous purchase.
Online Only Special Pricing.

17. • GIVES YOUR ORDER CONFIRMATION EMAIL
OR RESIST RED MOBILE NO.
• AND IT GIVES YOU MULTIPLE PAYMENT
OPTIONS

18. Sales Follow up

19. CONCEPTS

20. DOGMATISM
HIGH LOW
(CELEBRETY-Vikas Khanna , OFFERES
OR BRAND
NFU
(FRESH HOT PIZZA IN 30 MINS OR LESS
OR FREE)
VNS
(EXPLORATORY,VACARIOUSE)
VISUALISER & VERBALISER
HIGH LOW
(BOTH)

21. VISIBILITY – CREDIBILITY MATRIX
LOW HIGH
CREDIBILITY
HIGH
LOW
VISIBILITY

22. PRODUCT MARKET ANALYSIS
SIMPLE PRODUCT
OFFERING
CUSTOMIZED NEED DIFFERENT
CUSTOMIZED NEED SIMILAR
COMPLEX PRODUCT

23. Low pressured selling
•Options.
•Listen to your customers.
•With chat box after you ask for the order they allow
you to decide.

24. THANK YOU