A giant chain of Burger company wishes to enter into an Indian market. The target customer is a common man. Here is a total campaign for the Burger chain along with a brand name for Indian foodies. The presentation is created by Chaitanya Deshmukh from Sinhgad collehge Pune

1. CD AD Agency Pvt Ltd
BURGER EXPRESS LTD.
Presents
Munchies Burgers
“Every one wants it”

2. Introduction
• For Ages, India has been known for its variety in
foods and tastes practiced in different parts of
the country.
• Despite International giants making their
presence felt in the Indian market by launching
NEO taste, People still want the true taste of India
with a bantam of International cuisine.
• Research shows that India’s urban population is
The middle-class, thus it gives our client to decide
proper pricing strategy.
Reference: Ernst & Young, research statistics

3. Unique Selling Preposition
The main USP designed for our client is:
– Inclusion of the “Munchies Burger” in different
tastes blanketing the whole of India such as
Gujrathi, Kolhapuri, Punjabi, Bengali, South-Indian
etc.
– The “Munchies Burger” is healthy, nutritious
and palatable.

4. Tagline & Logo
“Everyone wants it…”

5. Our Mascot
• The “Common Man”. We copyrighted R. K.
Laxman’s Common Man.
• R. K. Laxman epitomized the image of ‘AAM
AADMI’ with The Common Man.
• As India is known as the common man’s
country, our mascot would be best suited to
our brand.

6. Merchandizing
• We have merchandise our mascot games for
the kids.

7. Competitive Analysis
• On Studying & Analyzing the competitor’s
strategies we found out that they have strong
root in the Indian fast food market.
• Keeping that in mind and being company’s
USP we charted out some plans.
• Prior tie-ups with the corporate houses and
malls, in the vicinity of retail stores.

8. Media Plan
• AV
• Print
• Digital
• Outdoor
• Others

9. AV
• Prime time slots booking of all national
channels on to the shows with High TRP
ratings. Ex. Comedy with Kapil
• AdVantages: Family TG can be hit upon at
once
• A way to reach mass people spread across
longitudes and latitudes of the country.
• National news channels: Debate shows can be
used which show a high TRP Ex: Aaj Tak, ABP
NEWS

10. • To Target children and age group 8 to 18
cartoon channels can be targeted showing
various advertisement focusing on promotional
offers and merchandise that kids get consuming
Munchies
• Youth based audience gather on Youth
channels like MTV, ZOOM, CHANNEL V.
sponsoring the content on this channels would
be our important aspect in the media plan

11. PRINT
• Aggressive Start Up: Front page Ads, offers to
be published to make the market aware in a
distinct and creative way to release a long
term impact.
• Regional customized Burgers to be Printed in
regional papers.
• Advantages: Total Target : Even regional as
well as country crowd as a whole who love all
foods would be targeted.

12. Radio/ Other
• Locations of Munchies stores would be aired
through radio consistently.
• Attractive Jingles would be played all the day
• OTHER:
• Sponsoring the women oriented cookery
shows….Content Feedback Important for the
company.
• Women play role of DECIDER in India.

13. • Tie-ups with multiplexes, malls for serving the
menu.
• Personal promotions in malls and crowd
attracting people
• OUTDOOR PROMOTION
• Through Our ICC [INDIAN CONENT CONNECT]
MEDIA PLAN we want to invole each and every
Indian Individual in our Target Group

14. THANK YOU