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Retail Formats of Big bazaar

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Retail Formats of Big bazaar

  1. 1. EXHAUSTIVE RETAIL FORMATS OF BIG BAZAAR <ul><li>Ramneek S Sandhey(46) </li></ul><ul><li>MBA (M&S) Section E </li></ul>
  2. 2. About Big Bazaar <ul><li>Big Bazaar is a hyper mart chain of development stores in India. </li></ul><ul><li>It has 104 (2009) outlets in India. </li></ul><ul><li>Parent group is Future group. </li></ul><ul><li>The owner is Kishore Biyani (CEO). </li></ul><ul><li>Founded in 2001. </li></ul><ul><li>Head quarters are in Jogeswari,Mumbai. </li></ul><ul><li>Website is www.bigbazar.com . </li></ul><ul><li>It deals with retail. </li></ul>
  3. 3. <ul><li>“ Is se sasta aur achha kahin nahi.” </li></ul>
  4. 4. TARGET AUDIENCE <ul><li>Big Bazaar targets Middle and upper-middle class customers . </li></ul><ul><li>The large and growing young working population is a preferred customer segment . </li></ul><ul><li>Big Bazaar specifically targets working women and home makers who are the primary decision makers. </li></ul>
  5. 5. <ul><li>SUPPLY CHAIN…… </li></ul>
  6. 6. <ul><li>MANUFACTURING FIRM </li></ul><ul><li>C&F AGENTS </li></ul><ul><li>BIG BAZAAR </li></ul><ul><li>END USER </li></ul>KIRANA STORES
  7. 8. <ul><li>RETAILING : </li></ul><ul><li>The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. </li></ul>
  8. 9. RETAIL FORMAT <ul><li>This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising; examples include mail-order retailers (non-store-based) and department-store retailers. </li></ul>
  9. 10. PRODUCT RANGE IN BIG BAZAAR
  10. 11. PRODUCT MIX
  11. 12. ELECTRONICS BAZAAR FASHION & JEWELLERY FURNITURE BAZAAR CHILD CARE & TOYS OTHER SERVICES <ul><li>Living Room </li></ul><ul><li>Bed Room </li></ul><ul><li>Kitchen </li></ul><ul><li>Dinning Rooms </li></ul><ul><li>Kids Room </li></ul><ul><li>Been Bags </li></ul><ul><li>Paintings </li></ul><ul><li>Decorative Items </li></ul><ul><ul><li>Television sets </li></ul></ul><ul><ul><li>Washing Machines </li></ul></ul><ul><ul><li>Refrigerator </li></ul></ul><ul><ul><li>Personal Care </li></ul></ul><ul><ul><li>mBazaar </li></ul></ul><ul><ul><li>Microwaves </li></ul></ul><ul><ul><li>Small Appliances </li></ul></ul><ul><ul><li>Laptops </li></ul></ul><ul><ul><li>Computer Accessories </li></ul></ul><ul><ul><li>Kitchen Appliances </li></ul></ul><ul><li>Footwear Bazaar </li></ul><ul><li>Beauty Care </li></ul><ul><li>Navara </li></ul><ul><li>Star Parivar </li></ul><ul><li>Meena Bindre </li></ul><ul><li>Kids Wear </li></ul><ul><li>Toy Bazaar </li></ul><ul><li>Stationary </li></ul><ul><li>Child Care </li></ul><ul><li>Mr. right </li></ul><ul><li>Bakery </li></ul><ul><li>Loot Mart </li></ul><ul><li>Tulsi </li></ul><ul><li>Future Money </li></ul><ul><li>Future Generally </li></ul>
  12. 14. 1.The Great Exchange Offer <ul><li>Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008. </li></ul><ul><li>Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date. </li></ul>
  13. 15. <ul><li>1 Kg Newspaper…………………………………………...Rs25 </li></ul><ul><li>1 Kg Plastic/Leather……………………………………….Rs75 </li></ul><ul><li>1 Kg Footwear……………………………………………...Rs100 </li></ul><ul><li>1Kg Bottle…………………………………………………..Rs15 </li></ul><ul><li>1Kg Tyres………………………………………………….. Rs50 </li></ul><ul><li>1Kg Furniture………………………………………………. Rs75 </li></ul>
  14. 16. 2.Sabse Saste Teen Din (Big days) <ul><li>“ 26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din. </li></ul><ul><li>JVC camera video camera was available at Rs.9700 whose MRP. was Rs.16990 </li></ul>
  15. 17. 3.Wednesday Bazaar – “Hafte ka sabse sasta din” <ul><li>In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week </li></ul>
  16. 19. <ul><li>“ Rich people love less prices, but the poor desperately require them” </li></ul>
  17. 20. 1.PSYCHOLOGICAL PRICING
  18. 21. 2. Value Pricing <ul><li>It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price. </li></ul>
  19. 22. 3.TIME PRICING <ul><li>Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on. </li></ul>
  20. 23. 4.Bundling
  21. 26. Guerrilla Marketing Strategy marketing strategy
  22. 27. <ul><li>VISUAL MERCHANDISING……… </li></ul>
  23. 28. <ul><li>VM is art and science of displaying merchandise within store, it is about implementing effective design, ideas to educate customer, create desire and finally increase store traffic and sales volume. </li></ul>
  24. 29. POP’s <ul><li>BULK BREAKING. </li></ul><ul><li>SPATIAL CONVENIENCE. </li></ul>
  25. 30. <ul><li>SHELF SPACE CONTROVERSY OF BIG BAZAAR WITH KELLOG’S…… </li></ul>
  26. 31. <ul><li>CASE STUDY…….. </li></ul>
  27. 32. <ul><li>WHY RECESSION DIDN’T DENT BIG BAZAAR?????? </li></ul>
  28. 33. 1.STRATEGIES ADOPTED TO NULLIFY THE EFFECT OF RECESSION. <ul><li>Sabse Saste Teen Din (2006) </li></ul><ul><li>Hafte Ka Sabse Sasta Din (2007) </li></ul><ul><li>The Great Exchange Offer (2008) </li></ul>
  29. 34. 2.EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE <ul><li>Kishore Biyani is reported to have said that the word ‘Bazaar’ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel , and ‘big’ came about because this was a much larger concept than just a regular market. </li></ul>
  30. 35. <ul><li>IMPLEMENTATION OF MARKETING CONCEPTS ON BIG BAZAAR AND THEIR CORELATION with it’s retail formats….. </li></ul>
  31. 36. <ul><li>1.LIFE CYCLE…. </li></ul>
  32. 38. <ul><li>2. BIG BAZAAR AT BCG MATRIX………. </li></ul>
  33. 41. <ul><li>Strengths: </li></ul><ul><li>1) Variety of products available under one roof. </li></ul><ul><li>2) Good brands available at affordable prices. </li></ul><ul><li>3) Cheap goods available to the consumers due to the absence of middlemen. </li></ul>
  34. 42. <ul><li>Weakness: </li></ul><ul><li>1) High attrition rate. </li></ul><ul><li>2) Employees are not well trained in handling esteemed customers. </li></ul><ul><li>3) They don’t use costly methods of advertising. </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  35. 43. <ul><li>Opportunities: </li></ul><ul><li>1) Huge potential rural market to be tapped </li></ul><ul><li>2) Opportunities available in the cosmetics industry </li></ul><ul><li>  </li></ul>
  36. 44. <ul><li>Threats: </li></ul><ul><li>  </li></ul><ul><li>1) Many major players are foraying in the retail sector like walmart, reliance which may hamper their margins </li></ul><ul><li>2) Customers may lose their trust on the company due to the supply of substandard products and may even switch to some other company </li></ul>
  37. 45. RECOMMENDATIONS <ul><li>Can start a concept of “HAPPY HOURS”. </li></ul><ul><li>Can initiate various Student Plans. </li></ul><ul><li>Can look to target Rural Market. </li></ul>
  38. 46. <ul><li>THANK YOU………. </li></ul>

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