The document discusses a group project to create an advertising campaign for a new bubble gum called "Bubble Deluxe" for their fictional advertising company called "Prestige Worldwide". Key details include: - The group chose the slogan "Flavors out of this world" to link to their company's space theme and logo. - Their target audience is adolescents and young adults who typically enjoy bubble gum more than adults. - Different members of the group worked on various advertising elements like a bus ad, magazine ad, and website banner to promote the new gum across different platforms geared toward younger people. - Their marketing plan is to first release website and magazine ads, distribute samples at a music festival,

1. Script
Jack
The name of our advertisingcompanyisPrestige Worldwide.We chose ourslogantobe “leave itto
the professionals”.
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As a groupwe decidedwe doadvertise anew bubble gumandwe decidedtoname it“Bubble
Deluxe”.Forourproductwe had“flavoursoutof thisworld”forour slogan.
Laura
To get ideasforour packagingdesign,oursloganandour TV advert,we watchedadvertsof popular
gum companiesonYouTube.We alsoresearchedprintadverts of the populargumcompaniesto see
howtheymanagedto make theirbubble gumattract customers.
We decidedtouse Bubble Deluxe asourproductsname because itgivesthe customeranideaof
whattheirexperience will be whenusingthe product.
Jack
We all helpedanddecidedourslogantobe “flavoursoutof thisworld”because itlinkedinwithour
advertisingcompany’slogo.
Luke
We as a group decidedourtargetaudience tobe aimedaroundadolescentsandyoungadults.We
decidedthese wouldbe ourtargetaudience because typicallyyoungerpeopletendtoenjoybubble
gum more than adults.
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I chose to do the busadvertbecause I thoughtitwouldbe interestingtodoand experimentwith
differentlayoutsandplacesona busthat advertisesdifferentcompanies.
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George
Thisis a magazine advert forour productthiswas designedtobe ina magazine preferablythe Xbox
magazine because there audience istypicallyyounger people ratherthanadults.Idecidedtouse a
space themedbackgroundbecause itlinksbacktoour advertisingcompanybecauseitrefersspace
and our logoisthe earth.
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2. Laura
I decidedtouse the MTV website toputour printadverton because youngpeople use thiswebsite.
I choose to use the space theme onmy printadvertbecause oursloganis ‘Flavoursoutof thisworld’
whichhelpslink the theme andthe slogan.
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George
We planto start our marketingcampaignwithreleasingourwebsite bannerfirstthiswillhelpbring
small butnecessary attentiontoourproduct.
Laura
The nextstepisto get our productin a magazine andon publictransport;thiswill helpourproducts
growth.We will alsohave atentgivingoutsamplesof ourproduct forfree at the 2015 Reading
Festival.
Jack
We aimto get ourproduct intoas many highend shopsas possible sothatwe can get our company
as popularas wrigleys.