This document provides an evaluation of a student's work on an advertising project for a new water product with their partner Lauren. Some key points: - The student and Lauren created an advertising company called 'Bright Advertising' and chose to advertise a water product. - Their target audience was students and businessmen, and their marketing campaign included TV, online, and free samples at university fairs. - The student enjoyed working creatively with Lauren and felt they achieved the best results working as a pair without a director. - They created multiple print designs for the water bottle that looked similar but were slightly different. - The student filmed a TV advert they felt clearly conveyed the water's effect and was

1. Evaluation
Duringthisunit,we workedonadvertisingforanew product.Our teamconsistedof myself and
Lauren.We made an advertisingcompanycalled‘brightadvertising’ where we wouldcreate adverts
for certaincompany’sproducts.We chose an appropriate sloganandlogoforour companyname
whichemphasises the factwe highlightproductsinthe adverting companyagainstcompetitors.I
reallylike thisideaasitisunique andhasa meaning.
We decidedtoadvertise forawaterproductrather thena cereal bar or chewinggum.We didthisas
we feel thiswasthe mostavailable producttoous.Thisworkedwell aswhendesigningandprinting
off our logowe had a bottle onus alreadywhichwe usedforoutTV advert.We changedthe aimof
our bottle tohelppeople concentratewithaddedvitamins.Thisopensourtargetaudience to
studentsandbusinessmen,whichhelpeduswithoutmarketingcampaignwherewe decidedtoplay
our adverton eveningTV andonline catchupTV. Thenwe wouldturnup to collage anduniversity’s
fresher’sweekwithfree samples,thisisideal asitif full of people fromourtargetaudience. Then
we woulduse postersandcardboard cut outsaroundlocal and cheapsupermarketswhere students,
parents,teachersandprofessionalswouldshop.
Laurenand I didn’thave a directorinour groupas we workedverywell together.IenjoyedthisasI
feltIcouldbe creative whilstLaurencame upwithverygoodideasandwas veryimaginative.AsI
neverplayedaroll inthis,I feel thiswasthe bestforme and Lauren as we achievedthe bestwe
could.
Whenwe didour individualprintdesigns,Ifeel we reallyworkedwellandgotcreative.Thiswasa
chance for me and Lauren to create 3 slightlydifferentdesigns,all usingthe same font,logo,bottle
and colours.Thisworkedwell astheyall lookedsimilarinthe wayit matchedthe product,yethaving
multiple designswillmake the bottle more well knowsfromdifferentads.

2. WhenfilmingandeditingmyTV advert.I feel thiswentwellandcreatedthe effectIwaslookingfor.
I thinkthiswasclear whatthe water woulddoto you makingmyadvertunderstandable.Isetitin a
casual classroomscene as all studentsandadultshave beenthere andeveryoneknowshow painful
it isnot to be able to concentrate.
I feel ourpitchwentverywell.We spoke clearandwell,made eye contactandhadcontrol.
However,Ifeel if we were todothisagainI wouldtalkmore about our printadvertsas ouraudience
questioneditafter.
If we were todo thisagainin the future,Ifeel itwouldhave beenbesttospendmore time filmingto
give myself more camerashotstomake our adverta little more interesting.Itiredtogetthe camera
angle to change on eachbeat,howeverasthe songspedup I feel Ididn’thave enoughfootage toget
the effectIwas aimingfor.
Overall Ifeel thistopicwasverydifficultasthere wasonly2 of us.This topiccontainedmanyskills
however, LaurenandIwere verysuccessful andIfeel we bothdidverywell. Iammostlyproudof
our pitchas it wasverydifficultforbothof us buthad a verypositive grade. WhendoingUnit18
advertisementtopic,Istumbledovermanypositivesandnegatives. Thisunitcontainedmanyskills
that I learntalongthe way.As i workedas a pair withLauren,I feel justitbeingustwowe hada lot
of workbetweenusmakingusa bitbehindasa resultI hadto come back afterschool tofilm.