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Social Media Management Tools

  Screenshots for Network World review
               David Strom
                Jan 2013
Social Media Management tools
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Social Media Management tools

Editor's Notes

  1. Expion’s main dashboard shows scheduled content and key metrics
  2. Expion message analysis showing different languages available for translation
  3. Expion content can be segregated by different geographic regions as you can see in this example for a restaurant chain
  4. Expion arranges its content into a Wordpress-like library for scheduling purposes
  5. Exprion’s key engagement metrics summary page
  6. Expion’s posting page where you can set up a schedule, confirmation emails and translation activities.
  7. Gremln’s calendar posting view of scheduled messages.
  8. Gremln’s reports of posts for LinkedIn.
  9. Gremln’s publishing page where you can schedule posts on a variety of networks. Note that you can also post to LinkedIn discussions and particular Facebook pages from here too.
  10. Gremln’s detailed report on Twitter postings and followers.
  11. SimplyMeasured engagementfunnel is one of its more popular reports.
  12. SimplyMeasured also includes a link to Google Analytics.
  13. SimplyMeasured provides a number of triggers such as you see here to generate particular reports.
  14. SimplyMeasured has detailed metrics on top users as one of its many reports.
  15. SimplyMeasured supports different user access rights as you see in this pull down menu.
  16. SimplyMeasured has numerous reports on Twitter statistics, here you see a few of them.
  17. SimplyMeasured report on YouTube contains a number of engagement statistics.
  18. SproutSocial’s main dashboard is nice to look at but not very functional.
  19. SproutSocial’s Smart Inbox shows your entire message stream.
  20. SproutSocial posting queue is an interesting way to schedule and publish your content.
  21. SproutSocial’s message reply shows the message in context.
  22. SproutSocial has a variety of reporting options.
  23. SproutSocial posting scheduling has both calendar views and other options to choose the appropriate social media channels.
  24. SproutSocial’s report can compare engagement on two different Twitter accounts.
  25. Since SproutSocial can incorporate Google Analytics, you can compare web traffic with the social network messages.
  26. Sysomos dashboard gives you a variety of stats at a glance.
  27. Sysomos has some special settings for tracking Facebook pages.
  28. Sysomos can set up rather complex boolean searches.
  29. Sysomos can track followers on Twitter over time.
  30. Sysomos gives you a wide range of sentiment comparison stats.
  31. Sysomos has other reports showing follower analytics and word clouds.
  32. Ubervu’s graphical reports showing sentiment and trends.
  33. Ubervu has a variety of filters to make its reports more meaningful.
  34. Ubervu’s message stream with the filtering options shown.
  35. Ubervu’s spikes and bursts of traffic report.
  36. Ubervu has a nifty smart scheduling algorithm built in to determine when to post a message on the various social networks.
  37. Viralheat’s main dashboard shows an overview of messages and mentions.
  38. Viralheat’s message stream.
  39. At the heart of Viralheat is its profiles where you set up particular collections of social media accounts.
  40. Viralheat’s message scheduler is a bit bare bones but includes this calendar view.
  41. Viralheat’s Twitter and Facebook sentimenttrending graphs.
  42. More analytics fromViralheat on Twitter usage.
  43. Visible Intelligence’s main dashboard where you can see share of voice and historical trends.
  44. Visible Intelligence’s has several filters to make querying easier.
  45. Visible Intelligence’s message stream.
  46. Visible Intelligence can assign messages to particular team members for further follow up.
  47. Visible Intelligence’s geolocation map.
  48. Visible Intelligence can display sentiment by particular media type.
  49. Visible Intelligence’s keyword comparison of two different brands.
  50. Visible Intelligence’s monitoring of the message stream.