24. Data trends & statistics
โข Desktop down 11%
โข Tablet up 5%
โข Mobile up 6%
โข โMobileโ devices at 46%
25. โข 1.1% of traffic (ranging from 2.91% to 0.08%)
โข 0.3% of sales (max 1.78%)
โข Conversion rate 0.78% (62% lower than site
averages)
โข BUT: recording is flawed
Social media