SlideShare a Scribd company logo
1 of 28
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Ecommerce marketing
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
is broken
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This is Jess. She likes Jersey
Dresses and Clutches
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This email may engage others, but it
doesn’t engage her.
This is Jess. She likes Jersey
Dresses and Clutches
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This email may engage others, but it
doesn’t engage her.
“There’s perhaps nothing more alienating than
treating your most loyal customers like
strangers on the subway.”
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Gartner – June 2015
What if you knew every single customer’s interests
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
What if each message you sent was personally
tailored to them individually
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
What if you learn from Jess’s behaviour and
ensure the message engages her.
What if you collect all relevant data into a
unified profile of Jess.
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
This is how ecommerce marketing should be done
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Customer Lifecycle Marketing
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
ometria.com/customer-lifecycle-marketing
Some examples
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Product Recommendations
in a
Basket Abandonment email
Targeted Basket Abandonment
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
Twitter Custom Audience Facebook Custom Audience
Automated and Segmented Post-Purchase
Emails
Wolf & Badger increases repeat rate by 60% and overall online revenue by 4%
with customer lifecycle marketing programme by Ometria
INCREASE IN TOTAL
ONLINE REVENUE 4%
REVENUE PER EMAIL
SENT £3
INCREASE IN REPEAT
PURCHASE RATE 60%
Now what you’re probably thinking is…
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
1. This is amazing
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
2. This is really difficult
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL
OMETRIA IS TRUSTED BY
38 Park Street
Mayfair
London
W1K 2JF
Ivan Mazour
CEO and Founder
ivan@ometria.com
0207 016 8383
CUSTOMER INSIGHT AND MARKETING AUTOMATION FOR RETAIL

More Related Content

Viewers also liked (9)

معرفی شرکت سیحان سیال 95
معرفی شرکت سیحان سیال 95 معرفی شرکت سیحان سیال 95
معرفی شرکت سیحان سیال 95
 
Ecommerce Forum: Ivantage (Matt Trimmer)
Ecommerce Forum: Ivantage (Matt Trimmer)Ecommerce Forum: Ivantage (Matt Trimmer)
Ecommerce Forum: Ivantage (Matt Trimmer)
 
Adults bases i butlleta votacio
Adults bases i butlleta votacioAdults bases i butlleta votacio
Adults bases i butlleta votacio
 
MJW resume 2017
MJW resume 2017MJW resume 2017
MJW resume 2017
 
5 Steps to Optimize Your Social Media Marketing
5 Steps to Optimize Your Social Media Marketing5 Steps to Optimize Your Social Media Marketing
5 Steps to Optimize Your Social Media Marketing
 
ECO95 A3 Bird Poster
ECO95 A3 Bird PosterECO95 A3 Bird Poster
ECO95 A3 Bird Poster
 
Bulletin notes INPHB
Bulletin notes INPHBBulletin notes INPHB
Bulletin notes INPHB
 
Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)
 
Magento
MagentoMagento
Magento
 

Similar to Ometria

Midas Presentation February 2nd, 2009 Final
Midas Presentation   February 2nd, 2009 FinalMidas Presentation   February 2nd, 2009 Final
Midas Presentation February 2nd, 2009 Final
onetouch
 
CategoryManagementConferenceLCandDI
CategoryManagementConferenceLCandDICategoryManagementConferenceLCandDI
CategoryManagementConferenceLCandDI
Eric Togneri
 

Similar to Ometria (20)

Email marketing - Build loyalty and level up slides
Email marketing - Build loyalty and level up slidesEmail marketing - Build loyalty and level up slides
Email marketing - Build loyalty and level up slides
 
Blast, Drip, & Nurture
Blast, Drip, & NurtureBlast, Drip, & Nurture
Blast, Drip, & Nurture
 
Automation Edge Email Marketing
Automation Edge Email MarketingAutomation Edge Email Marketing
Automation Edge Email Marketing
 
WP_Personalisation
WP_PersonalisationWP_Personalisation
WP_Personalisation
 
How to create the email marketing value loop
How to create the email marketing value loopHow to create the email marketing value loop
How to create the email marketing value loop
 
Midas Presentation February 2nd, 2009 Final
Midas Presentation   February 2nd, 2009 FinalMidas Presentation   February 2nd, 2009 Final
Midas Presentation February 2nd, 2009 Final
 
How to get Personal with Marketing Automation
How to get Personal with Marketing AutomationHow to get Personal with Marketing Automation
How to get Personal with Marketing Automation
 
How to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce FutureHow to Win on Amazon: Grow Your Business in the Ecommerce Future
How to Win on Amazon: Grow Your Business in the Ecommerce Future
 
Facebook Advertising Tips
Facebook Advertising TipsFacebook Advertising Tips
Facebook Advertising Tips
 
Affiliate gold
Affiliate goldAffiliate gold
Affiliate gold
 
Sales funnels, landing pages & conversion optimisation
Sales funnels, landing pages & conversion optimisationSales funnels, landing pages & conversion optimisation
Sales funnels, landing pages & conversion optimisation
 
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
 
Improving Customer Engagement through Personalisation & Marketing Automation
Improving Customer Engagement through Personalisation & Marketing AutomationImproving Customer Engagement through Personalisation & Marketing Automation
Improving Customer Engagement through Personalisation & Marketing Automation
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptx
 
The Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM RetargetingThe Underused Power of Segmentation and CRM Retargeting
The Underused Power of Segmentation and CRM Retargeting
 
Affiliate gold
Affiliate goldAffiliate gold
Affiliate gold
 
Digital Entry Points Part 2: Marketing & Advertising
Digital Entry Points Part 2: Marketing & AdvertisingDigital Entry Points Part 2: Marketing & Advertising
Digital Entry Points Part 2: Marketing & Advertising
 
Drip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned CartsDrip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned Carts
 
CategoryManagementConferenceLCandDI
CategoryManagementConferenceLCandDICategoryManagementConferenceLCandDI
CategoryManagementConferenceLCandDI
 
Campaign automation playbook 3
Campaign automation playbook 3Campaign automation playbook 3
Campaign automation playbook 3
 

More from Screen Pages

More from Screen Pages (20)

Amazon Payments
Amazon PaymentsAmazon Payments
Amazon Payments
 
Ebizmarts
EbizmartsEbizmarts
Ebizmarts
 
Dan Richardson
Dan RichardsonDan Richardson
Dan Richardson
 
Klevu
KlevuKlevu
Klevu
 
Cogeco Peer1
Cogeco Peer1Cogeco Peer1
Cogeco Peer1
 
Magento 2
Magento 2Magento 2
Magento 2
 
Dotmailer
DotmailerDotmailer
Dotmailer
 
Screen Pages introduction
Screen Pages introductionScreen Pages introduction
Screen Pages introduction
 
What Users Do
What Users DoWhat Users Do
What Users Do
 
Screen Pages
Screen PagesScreen Pages
Screen Pages
 
Search Marketing
Search MarketingSearch Marketing
Search Marketing
 
Bronto
BrontoBronto
Bronto
 
Brand and Soul
Brand and SoulBrand and Soul
Brand and Soul
 
Mention me
Mention meMention me
Mention me
 
Online security (Daniel Beazer)
Online security (Daniel Beazer)Online security (Daniel Beazer)
Online security (Daniel Beazer)
 
Magento (David Wise)
Magento (David Wise)Magento (David Wise)
Magento (David Wise)
 
Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)
 
Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)
 
Right people in the right seats (Julia Langkraehr)
Right people in the right seats (Julia Langkraehr)Right people in the right seats (Julia Langkraehr)
Right people in the right seats (Julia Langkraehr)
 
Amazon payments (Sean Casey)
Amazon payments (Sean Casey)Amazon payments (Sean Casey)
Amazon payments (Sean Casey)
 

Recently uploaded

➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men 🔝mehsana🔝 Escorts...
➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men  🔝mehsana🔝   Escorts...➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men  🔝mehsana🔝   Escorts...
➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men 🔝mehsana🔝 Escorts...
nirzagarg
 
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
@Chandigarh #call #Girls 9053900678 @Call #Girls in @Punjab 9053900678
 
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
nirzagarg
 
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Chandigarh Call girls 9053900678 Call girls in Chandigarh
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
ydyuyu
 
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort ServiceCall Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 

Recently uploaded (20)

VVIP Pune Call Girls Sinhagad WhatSapp Number 8005736733 With Elite Staff And...
VVIP Pune Call Girls Sinhagad WhatSapp Number 8005736733 With Elite Staff And...VVIP Pune Call Girls Sinhagad WhatSapp Number 8005736733 With Elite Staff And...
VVIP Pune Call Girls Sinhagad WhatSapp Number 8005736733 With Elite Staff And...
 
➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men 🔝mehsana🔝 Escorts...
➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men  🔝mehsana🔝   Escorts...➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men  🔝mehsana🔝   Escorts...
➥🔝 7737669865 🔝▻ mehsana Call-girls in Women Seeking Men 🔝mehsana🔝 Escorts...
 
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs
 
Real Escorts in Al Nahda +971524965298 Dubai Escorts Service
Real Escorts in Al Nahda +971524965298 Dubai Escorts ServiceReal Escorts in Al Nahda +971524965298 Dubai Escorts Service
Real Escorts in Al Nahda +971524965298 Dubai Escorts Service
 
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting  High Prof...VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting  High Prof...
VIP Model Call Girls Hadapsar ( Pune ) Call ON 9905417584 Starting High Prof...
 
Russian Call Girls Pune (Adult Only) 8005736733 Escort Service 24x7 Cash Pay...
Russian Call Girls Pune  (Adult Only) 8005736733 Escort Service 24x7 Cash Pay...Russian Call Girls Pune  (Adult Only) 8005736733 Escort Service 24x7 Cash Pay...
Russian Call Girls Pune (Adult Only) 8005736733 Escort Service 24x7 Cash Pay...
 
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
6.High Profile Call Girls In Punjab +919053900678 Punjab Call GirlHigh Profil...
 
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
💚😋 Bilaspur Escort Service Call Girls, 9352852248 ₹5000 To 25K With AC💚😋
 
Real Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirtReal Men Wear Diapers T Shirts sweatshirt
Real Men Wear Diapers T Shirts sweatshirt
 
VIP Model Call Girls NIBM ( Pune ) Call ON 8005736733 Starting From 5K to 25K...
VIP Model Call Girls NIBM ( Pune ) Call ON 8005736733 Starting From 5K to 25K...VIP Model Call Girls NIBM ( Pune ) Call ON 8005736733 Starting From 5K to 25K...
VIP Model Call Girls NIBM ( Pune ) Call ON 8005736733 Starting From 5K to 25K...
 
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
 
Wagholi & High Class Call Girls Pune Neha 8005736733 | 100% Gennuine High Cla...
Wagholi & High Class Call Girls Pune Neha 8005736733 | 100% Gennuine High Cla...Wagholi & High Class Call Girls Pune Neha 8005736733 | 100% Gennuine High Cla...
Wagholi & High Class Call Girls Pune Neha 8005736733 | 100% Gennuine High Cla...
 
Katraj ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Katraj ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Katraj ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Katraj ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
 
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort ServiceCall Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
Call Girls in Prashant Vihar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service
 
Top Rated Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated  Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...Top Rated  Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
Top Rated Pune Call Girls Daund ⟟ 6297143586 ⟟ Call Me For Genuine Sex Servi...
 
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready...Pune Airport ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready...
Pune Airport ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready...
 
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
valsad Escorts Service ☎️ 6378878445 ( Sakshi Sinha ) High Profile Call Girls...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Sarola * Female Escorts Service in Pune | 8005736733 Independent Escorts & Da...
Sarola * Female Escorts Service in Pune | 8005736733 Independent Escorts & Da...Sarola * Female Escorts Service in Pune | 8005736733 Independent Escorts & Da...
Sarola * Female Escorts Service in Pune | 8005736733 Independent Escorts & Da...
 

Ometria