Roger Willcocks

1. roger@screenpages.com
Client Day Feb 2016

3.  Intro
 Search update 13:30
 Ometria 13:50
 Magento update 14:20
 Tea/coffee 15:20
 Amazon Payments 15:40
 Analytics update 16:10
 Temando 16:40
 Conclusion 17:10
 Drinks/nibbles 17:25
Agenda

4. Recent work

5. Blue Ribbon

6. Really Wild Clothing

7. Salter

8. Aram

9. RNIB

10. Tickled Pink

11. Micro-scooters

12. And then I received this…

13. Some Magento sites we’ve taken on

14.  Sooqr
 Blast Lucene
 EasyAsk
Search

15. Latest stats

16. Average
Average order value £71
£ per visit £2.83
Bounce rate (overall) 42.2%
Bounce rate (home page) 18.3%
Conversion rate 3.28%
Overall metrics

17. % of visits Bounce
rate
Conversion
rate
Direct 16% 51% 2.81%
Organic search 42% 41% 2.76%
Paid search 20% 44% 3.02%
Referrals 12% 50% 2.19%
Email 15% 41% 4.03%
Traffic sources

18. Mobile Tablet Desktop
% visitors 22.8% 25.2% 46.4%
Bounce rate 57% 46% 41%
Conversion rate 1.0% 2.7% 4.1%
% sales 8.7% 24.0% 62.8%
Device breakdown

19.  One website, many devices
 It’s easier to manage
 More chance of your marketing “reaching” your customer (esp. emails)
 Social is mobile
 Google says so
5 reasons why you should have a responsive site
http://www.screenpages.com/ecommerce-responsive-design-magento
Your background reading:

20. 2016 priorities

21. Magento 2 “ready”

24.  https://www.youtube.com/watch?v=DVfBuw1hCsw