Most OTAs mask the latency from third party searches with animation, ads or progressive loading. However, with over 75% of our searches coming from faceless API engines, there’s little room for gimmicks. Could we provide faster results without hurting conversion levels?
14. “This is … where people
would get you a doctor and
put you in a nice little room
where you were safe and
can’t hurt anyone”
James Hamilton
Amazon Web Services