Magento

13. © 2016 Magento, Inc. Page | 13 $50B Enabled Commerce Volume Growing at 10% CAGR (US), 12% (EU), 18.5% (APAC) $ 3,200+ Enterprise Clients 240,000+ Community Edition Sites 1000+ Solution Implementers 300+ Top-Tier Solution, Hosting, and Technology Partners #1 Platform Alexa Top 100K / Top 1 Million Internet Retailer Top 1000, EU 500, LATAM 500, B2B 300 70,000+ Developers 5300+ Certified Magento Developers 7000+ 3rd Party Marketplace Extensions 3000+ Customer & Partners at Annual “Imagine” Conference in Las Vegas Open source allows us to build an ecosystem than no competitor can replicate The Scale of Our Ecosystem is Unprecedented

14. © 2016 Magento, Inc. Page | 14 Strong Market Momentum Recognized Leader with Top Retailers 70 26 30 24 202 53 64 42 0 50 100 150 200 250 US TOP 1000 EUROPE 500 LATAM 500 Source: Internet Retailer, August 2016. MagentoTop Competitor US Top 1000 Europe 500 Latin America 500 B2B 300 B2B 300

18. © 2016 Magento, Inc. Page | 19 Modern Platform Architecture Unmatched flexibility to quickly bring to market innovative shopping experiences Faster Time to Market Easier Customization Easier Maintenance

23. © 2016 Magento, Inc. Page | 26 Scalability and Performance • Database sharding support for products, order management, and checkout • Multiple slave database support and support for checkout and order management database clustering • Support for deferred inventory updates for better performance during checkout

24. Magento Enterprise Edition: Proven to Scale Maximum scale and peak performance statistics Daily Page Views 800K SKUs 15M+ Concurrent Customers 100K Unique Daily Visitors1M Orders Per Minute2,800Concurrent Admin Users100 62k Concurrent Customers (Saraiva Black Friday)

25. © 2016 Magento, Inc. Page | 29 Modern Platform Architecture Theming framework simplifies frontend customization and reduces code duplication Multi-level theme inheritance: • Create a new theme by specifying changes to an inherited base theme • Accelerate frontend development of multi- brand businesses, international sites, and seasonal campaigns

26. © 2016 Magento, Inc. Page | 31 Content Staging • Create, edit, and delete updates to: • Products – prices, page designs, descriptions, images, and more • Categories –menu and display options, which categories are enabled • CMS Content – page content and layouts • Promotions – catalog and shopping cart price rules • Additional entities with customization • Group individual updates into campaigns for easier management • Schedule an unlimited number of updates

27. © 2016 Magento, Inc. Page | 32 Use Preview to Guarantee Flawless Experiences CalendarStore view • Preview and verify updates by date, store view • Screen the user experience through checkout without placing orders • Share links with others to preview pages • Preview existing storefront extensions

28. © 2016 Magento, Inc. Page | 33 Customer Segmentation • Customize the customer registration process to collect actionable customer information • Automatically segment customers using customizable business logic

29. © 2016 Magento, Inc. Page | 34 Rule-based Product Relations • Use business rules to define which related products, up-sells and cross- sells should be shown to which segment of customers • Easily affect your entire website with a single rule – without the need of a developer

30. © 2016 Magento, Inc. Page | 35 Targeted Content • Use banners to show targeted content to segments to personalize the customer journey • The Banner Rotator widget allows business users to place segment- specific content on virtually any page in a site

31. © 2016 Magento, Inc. Page | 36 Visual Merchandizing • An intuitive drag-and-drop user interface allows business users to easily control product positioning in categories • Choose from a wide variety of automated sorting options to determine product position • Automatically move products into the right category using “smart” categories that constantly listen and respond to user-defined product criteria

32. © 2016 Magento, Inc. Page | 37 Custom Catalogs by Customer Group • Business users can create custom catalogs per customer group, allowing different experiences for unique groups. • Create specific sales for registered vs. guest customers or B2C vs. B2B

33. © 2016 Magento, Inc. Page | 38 Elastic Search • Built to scale both horizontally and vertically • Supports 33 languages out of the box • Supports synonyms and stop words • Features smart indexing which ensures that indexing data does not impact customers • The connection with Magento is truly plug-and-play with minimal setup

35. © 2016 Magento, Inc. Page | 41 Rewards • Use customer behavior to offer reward points to customers which can be redeemed for purchase • Offer reward points as part of promotions and couple them with customer segmentation to create an affective rewards program

36. © 2016 Magento, Inc. Page | 42 Gift Cards • Customers can purchase physical and/or virtual gift cards on behalf of others • Business users can specify custom or open amounts as well as minimum and maximum ranges • Integrate with physical gift card providers via Magento’s API

38. © 2016 Magento, Inc. Page | 44 Multiple Wishlists and Gift Registry • Offer customers the ability to organize products into wishlists for different events and holidays and share them with friends • Customers can save products for a later purchase and add all of a list’s products directly to the cart • Customers can create gift registries to encourage friends and family to purchase gifts on their behalf for weddings, baby showers, or any other event

39. © 2016 Magento, Inc. Page | 45 Enhanced Gift Options • Allow customers to purchase gift wrapping patterns customizable by business users per item or per order • Customers can also send gift messages per item or per order

40. © 2016 Magento, Inc. Page | 46 Extensive Management Tools • More granular permissions with user roles per website and admin actions logging • Customer-assisted returns with RMA • Limited Indemnification From Patent or Copyright Infringement Lawsuits

41. © 2016 Magento, Inc. Page | 47 Permissions and Admin Actions Logging • More granular permissions with user roles per website • Website administrators have the ability to view an admin actions log to keep track of which users executed specific actions in the admin

42. © 2016 Magento, Inc. Page | 48 RMA • Allow customers to initiate their own return process from their “My Account” area • Business users have complete control over the entire return process and can configure everything from reasons for return to acceptable resolution options

44. © 2016 Magento, Inc. Page | 50 Payment Enhancements Boost Conversion In-Context Checkout & PCI Compliance • Enable Checkout without Shopper Leaving Your Site (PayPal) • Enable Faster Repeat Purchases by Using PayPal to Securely Store Credit Cards • Simplify PCI Compliance • Quickly and Conveniently Access Settlement Reports (Braintree)

45. © 2016 Magento, Inc. Page | 51 PayPal In-Context Checkout Boost conversion rates by 69 bps for PayPal purchases PayPal’s One Touch feature lets shoppers skip entering their login and payment information

46. © 2016 Magento, Inc. Page | 52 Content Management Layered Navigation & Search Order & Inventory Management Responsive Design Reference Themes Merchandising & Segmentation Search Engine Optimization Global Currency, Language &Tax Support Promotions & Coupons Detailed Reporting Modern Business User Tools Integrated Shipping & Payment Options Fast 2-step Checkout Robust Out-of-Box Platform Capabilities

47. © 2016 Magento, Inc. Page | 53 Producing Real Results for Real Companies “We needed a platform that we could not only easily scale up if required but could also be customized to our brand. The website is our virtual shop front and we felt that Magento’s offering was best suited all of those needs.” Alex Barbier, Digital Marketing Director Oliver Sweeney Everything In One Place “We’ve seen a significant uplift (30%) in order volume since the launch, making the Byredo project an exceptional start to Manzanita's ecommerce evolution. Magento 2 have brought us the opportunity to grow all of our brands with the most advanced ecommerce technology in the market‘.” Rob Bostock, Director of Technology Manzanita Capital Multiple Brands, One Platform “Magento 2 will allow us to go further, and faster. It makes it easy for us to take advantage of out-of-the-box features, and for our in-house developers to create the unique shopping experiences we want for our brands.” Tomas Griffin, Technical Lead Kurt Geiger A Big Step Forward Find these case studies and more at magento.com/customers

48. © 2016 Magento, Inc. Page | 54 Kurt Geiger Launches Profile • British fashion footwear & accessories retailer • Multi-channel focus • Top retailer in Europe based on sales Magento 2 Experience • Fast, flexible development • Mobile optimization was automatic • Scalability built-in

50. © 2016 Magento, Inc. Page | 58 Magento 2.x Roadmap – By Theme This represents our current view of the roadmap. Features and timing may change All information regarding future Magento product development is confidential and proprietary and does not constitute a promise or guarantee of future product functionality. Unauthorized use, disclosure or dissemination of this information is expressly prohibited. 2.1 2.2 2.3 2.4 B2B:  Magento for B2B Business Productivity:  Multi-warehouse inventory Business Productivity/ Customer experience:  Enriched Content Management System (visual editing, better WYSIWYG, blog)  Search merchandising  Admin UX improvements Business Productivity:  Enhanced and analytics  Learning search  Admin UX improvements Customer Experience / Sales:  Advanced promotions  More powerful personalization and segmentation Business Productivity:  Staging and preview  Braintree settlement report  M1 > M2 Code migration tools Customer Experience:  New Elasticsearch support  PayPal In-context checkout  PayPal Pro stored credit cards Performance / Scalability / Security

53. © 2016 Magento, Inc. Page | 62 Oliver Sweeney Launches On Cloud Edition Profile • UK-based luxury lifestyle brand for men • Needed to be able to scale up and be customized Magento Cloud Edition Selection • Fast time to market • It is a full, end to end solution • Time to focus more on front end customer experiences

55. © 2016 Magento, Inc. Page | 66 State-of-the-art visualization interface allows each user to take control of their data and learn from it. Create custom metrics without formal analytical training Perform advanced analyses like customer lifetime value and cohort analysis with ease Magento Analytics

56. © 2016 Magento, Inc. Page | 67 Out-of-the-box, dashboards include: Marketing ROI Customer Lifetime Value Customer Segmentation Executive and Investor KPIs Cohort Analysis Merchandising Analysis Types of analysis

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