The document discusses achieving long-term engagement with museums through creating relevant experiences for visitors. It describes graduation projects focused on connecting museums to the outside world and applying novel technologies. Key areas explored include hidden gems projects, authentic experiences, relevance theory, and connecting museums through pop-up hostels or augmented reality. Partnerships with other museums and companies are also mentioned.

1. MUSEUMFUTURESlab.org
MUSEUM EXPERIENCE DESIGN
LONG TERM ENGAGEMENT
Achieving long-term engagement through the
creation of relevant experiences
Connecting the museum to the outside world and
applying novel technologies
Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and
Novel Technologies. Springer Series on Cultural Computing

2. Relevant Experiences
THRESHOLDS FOR MILLENIAL SOLO-TRAVELERS
HIDDEN GEMS PROJECT
AUTHENTIC EXPERIENCE
Wilson & Sperber, 2004: Relevance Theory, in
Handbook of Pragmatics;
Simon, 2016: The Art of Relevance
Vermeeren, Shih, van der Laan, Calvi, Yoon & Keller, 2018. Designing trajectories of experiences: in museums, around
museums or including museums. Chapter in Museum Experience Design, Springer Series in Cultural Computing
Graduation project Rik van der Laan
RELEVANCE
=
POSITIVE COGNITIVE EFFECT
+
EFFORT

3. Relevance as a Process
Graduation project
Hidden Gems
Rik van der Laan
Graduation projects Océ:
Congxi Su & Meng Xu
Graduation project N.A.A.M.:
Ziran Chin-OnGraduation project Hidden Gems
Robbert Feunekes
Anticipated relevance
(unfamiliar)
Explore relevance
(orientation)
Experience relevance regularly
(incorporation)
Accumulated relevance
(identification)

4. MUSEUMFUTURESlab.org
MUSEUM EXPERIENCE DESIGN
LONG TERM ENGAGEMENT
Achieving long-term engagement through the
creation of relevant experiences
Connecting the museum to the outside world and
applying novel technologies
Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and
Novel Technologies. Springer Series on Cultural Computing

5. TREASURE HUNT IN THE MAURITSHUIS
Graduation Cindy Shih
Mauritshuis – Kiss the Frog
Connecting to the Outside World
HIDDEN GEMS POP-UP HOSTEL
Graduation Rik van der Laan
Erfgoedhuis-ZH en ErfgoedBrabant
PRINSENHOF - MAAKBAAR
Graduation Daniela Passa
Prinsenhof – Maakbaar – Tellart
OCÉ MUSEUM – CUSTOMER EXPERIENCE CENTER
Graduations Congxi Su and Meng Xu
Océ museum

6. MUSEUMFUTURESlab.org
MUSEUM EXPERIENCE DESIGN
LONG TERM ENGAGEMENT
Achieving long-term engagement through the
creation of relevant experiences
Connecting the museum to the outside world and
applying novel technologies
Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and
Novel Technologies. Springer Series on Cultural Computing

7. 3D PRINTED FINE ART REPLICAS
Graduation Seven Shao and Jette Stuijt
Science Centre Delft
Applying Novel Technologies
Graduation Joost Overbeek
CapGEMINI – Centraal Museum
AUGMENTED REALITY
SENSORS AND MULTIMEDIA
Graduation Coen Mulder
Van Gogh museum
DIRECTIONAL SPEAKERS
Graduation Jens de Groot
Science Centre Delft

8. MUSEUMFUTURESlab.org
MUSEUM EXPERIENCE DESIGN
LONG TERM ENGAGEMENT
Achieving long-term engagement through the
creation of relevant experiences
Connecting the museum to the outside world and
applying novel technologies
Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and
Novel Technologies. Springer Series on Cultural Computing

9. PARTNERS
› Partners in research projects
› Expert feedback to students
› Advisory role for the lab
STUDENTS
› Inspire and help each other
› Build knowledge together
› Collaborate with agencies
and museums
Internal partners
Further:
van Gogh museum
NEMO Science museum
Centraal Museum Utrecht
Rietveld Schröderhuis
van Abbe museum
Gemeentemuseum Den Haag
Océ Company museum
CapGemini
External partners

10. KEY PUBLICATIONS MUSEUMFUTURES
• Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and Novel Technologies.
Springer Series on Cultural Computing (book)
• Vermeeren A.P.O.S., & Calvi L. (2017) How to get small museums involved in digital innovation: a design-inclusive research
approach. In: L. Ciolfi et al. (Eds) Cultural Heritage Communities – Technologies and Challenges. Routledge (Series in Digital Arts
in the Arts and Humanities) (book chapter)
• Vermeeren A.P.O.S., Calvi L., Sabiescu A., Trocchianesi R., Stuedahl D.and Giaccardi E. (2016) Involving the Crowd in Future
Museum Experience Design. In CHI'16 Extended Abstracts, May 07-12, 2016, San Jose, CA, USA ACM (CHI workshop)

11. MUSEUMFUTURESlab.org
MUSEUM EXPERIENCE DESIGN
LONG TERM ENGAGEMENT
Achieving long-term engagement through the
creation of relevant experiences
Connecting the museum to the outside world and
applying novel technologies
Vermeeren, A.P.O.S., Calvi L., Sabiescu, A.C. (2018) Museum Experience Design: Crowds, Ecosystems and
Novel Technologies. Springer Series on Cultural Computing