SlideShare a Scribd company logo
1
Worth it?
‘Is blogging and tweeting
about research papers worth
it? The Verdict’
Blog by Melissa Terras (Professor of Digital
Humanities at University College London),
April 2012
2
3
Insert a picture
 Why?
 Who?
 What?
 How?
Communication Strategy
4
5
Why?
 Stay informed
 Expert
 Papers read / data used
 Influence policy / public opinion
 Network
 Funds/partners
 Etc…
6
7
 Scientists - inside your field, outside your
field?
 Students
 Politicians
 Business people
 (Other) non-scientists: children, adults
 Etc…
Who?
8
9
What?
 Check out this cool paper/article/data
set/instrument/tool…
 I am an expert in my field
 Change your opinion
 Change your behaviour
 Contact me
 Science is cool
 Etc…
10
Means
11
How?
 Blog/website
 LinkedIn
 ResearchGate, ORCID, Mendeley
 Twitter
 Facebook
 Instagram
 SlideShare, Speaker Deck
 YouTube, Vimeo
 Personal contact
 Press release, letter to the editor, product presentation, fairs, conferences,
symposia, television, etc…
12
13
14
15
16
17
18
19
20
21
In short
 Tell people about your work
 Why, Who, What?
 How > Social Media (et al)
22
Worth it?
‘After all, the time it takes to
undertake research, and write
research papers, and see them
through to publication is large:
the time is takes to blog or tweet
about them is negligible.’
Melissa Terras (Professor of Digital
Humanities at University College London)

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Social media online science 16 9

  • 1. 1 Worth it? ‘Is blogging and tweeting about research papers worth it? The Verdict’ Blog by Melissa Terras (Professor of Digital Humanities at University College London), April 2012
  • 2. 2
  • 3. 3 Insert a picture  Why?  Who?  What?  How? Communication Strategy
  • 4. 4
  • 5. 5 Why?  Stay informed  Expert  Papers read / data used  Influence policy / public opinion  Network  Funds/partners  Etc…
  • 6. 6
  • 7. 7  Scientists - inside your field, outside your field?  Students  Politicians  Business people  (Other) non-scientists: children, adults  Etc… Who?
  • 8. 8
  • 9. 9 What?  Check out this cool paper/article/data set/instrument/tool…  I am an expert in my field  Change your opinion  Change your behaviour  Contact me  Science is cool  Etc…
  • 11. 11 How?  Blog/website  LinkedIn  ResearchGate, ORCID, Mendeley  Twitter  Facebook  Instagram  SlideShare, Speaker Deck  YouTube, Vimeo  Personal contact  Press release, letter to the editor, product presentation, fairs, conferences, symposia, television, etc…
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21 In short  Tell people about your work  Why, Who, What?  How > Social Media (et al)
  • 22. 22 Worth it? ‘After all, the time it takes to undertake research, and write research papers, and see them through to publication is large: the time is takes to blog or tweet about them is negligible.’ Melissa Terras (Professor of Digital Humanities at University College London)