Melissa Terras discusses whether blogging and tweeting about research papers is worth a researcher's time. She outlines why researchers should communicate their work (to stay informed, build expertise and influence, and find funding), who their audience could be (other researchers, students, policymakers), and what they can communicate (new findings, expertise, and calls to action). Researchers can use various methods like blogs, social media, conferences, and more to tell people about their work in a short amount of time compared to undertaking the research itself.