SlideShare a Scribd company logo
Schoolfy Advertising Creating a Logo Design Ken Klieman
As we have been talking about in class already, logos are central to conveying the key
elements of your company in a simple image.
The goal for today is for you to please draw a logo for your imaginary
company.
Before you start, please consider the following:
Know the history of logos – Please read up on the history of logos through:
http://en.wikipedia.org/wiki/Logo
Empathy – What is your target demographic? Who is the logo designed to appeal to?
Values – What are the top 3 central values for your company above and beyond making
money.
Specifically does your company focus on improving a social cause?
Does your company value charity?
Does your company value sports or some other social unifying enterprise?
How will your company portray its reliability?
Please incorporate these deeper meanings into your company. An excellent example is
Nike. More than making sports apparel, Nike values action – notice the upward
movement of the “swoosh”. Additionally, Nike wants to be seen as a classical
everlasting company – that is why they chose the Greek god of victory.
Color choices - Color affects our moods. Please see the PBS video
https://www.youtube.com/watch?v=nX0DHd5QNS8
As you create your own logo design, please follow along the YouTube video below:
https://www.youtube.com/watch?v=-mclNj9m5QU
As always have fun and be ready to share with the rest of the class.

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Schoolfy advertising creating a logo design

  • 1. Schoolfy Advertising Creating a Logo Design Ken Klieman As we have been talking about in class already, logos are central to conveying the key elements of your company in a simple image. The goal for today is for you to please draw a logo for your imaginary company. Before you start, please consider the following: Know the history of logos – Please read up on the history of logos through: http://en.wikipedia.org/wiki/Logo Empathy – What is your target demographic? Who is the logo designed to appeal to? Values – What are the top 3 central values for your company above and beyond making money. Specifically does your company focus on improving a social cause? Does your company value charity? Does your company value sports or some other social unifying enterprise? How will your company portray its reliability? Please incorporate these deeper meanings into your company. An excellent example is Nike. More than making sports apparel, Nike values action – notice the upward movement of the “swoosh”. Additionally, Nike wants to be seen as a classical everlasting company – that is why they chose the Greek god of victory. Color choices - Color affects our moods. Please see the PBS video https://www.youtube.com/watch?v=nX0DHd5QNS8 As you create your own logo design, please follow along the YouTube video below: https://www.youtube.com/watch?v=-mclNj9m5QU As always have fun and be ready to share with the rest of the class.