Digital Analytics @ UAlberta

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The document summarizes the digital analytics work done at the University of Alberta. It follows a cycle of collecting data, analyzing it to find issues, investigating further for insights, recommending solutions, getting feedback, and identifying success metrics. Specific examples discussed include analyzing mobile traffic and search behavior, finding that students struggled to find their email accounts, and recommending changing the email landing page. It also notes that searches for "convocation" remain high.

Technology

Digital Analytics at UAlberta
University of Alberta Campus Computing Symposium
May 9, 2013
Tim Schneider
Digital Analytics Manager
University Digital Strategy

Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page

Page Pageviews Unique Pageviews
Total Unique
Searches
Search Pct Starts
news.ualberta.ca/ 5,619 4,270 295 6.91%
students.ualberta.ca/ 8,624 6,883 465 6.76%
facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%
events.ualberta.ca/ 2,633 1,915 88 4.6%
why.ualberta.ca/ 6,367 4,764 203 4.26%
campuslife.ualberta.ca/ 15,043 11,095 407 3.67%
faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%
prospective.ualberta.ca/ 9,994 7,868 224 2.85%
April, 2013
12%
8.5%

“This year however, we have been required to
follow up via phone (which is a big drain on
resources) as many of our students can't find
where their email is. In the conversations
with them I had to walk them through going to
the ualberta.ca homepage then clicking on '
apps@ualberta.ca' to find their email
account.”
July, 2012

• Visitors still searching for “convocation”

The Big 3
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• Apply - careers
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Digital Analytics @ UAlberta

1. Digital Analytics at UAlberta University of Alberta Campus Computing Symposium May 9, 2013 Tim Schneider Digital Analytics Manager University Digital Strategy

2. What we’re doing

4. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

5. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

6. Mobile traffic

7. Mobile

8. Responsive Design

9. Search

10. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

11. Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page

12. Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page

13.

14.

15. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

16.

17.

18.

19.

20. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

21. Page Pageviews Unique Pageviews Total Unique Searches Search Pct Starts news.ualberta.ca/ 5,619 4,270 295 6.91% students.ualberta.ca/ 8,624 6,883 465 6.76% facultystaff.ualberta.ca/ 16,361 12,389 691 5.58% events.ualberta.ca/ 2,633 1,915 88 4.6% why.ualberta.ca/ 6,367 4,764 203 4.26% campuslife.ualberta.ca/ 15,043 11,095 407 3.67% faculties.ualberta.ca/ 134,469 95,119 3,018 3.17% prospective.ualberta.ca/ 9,994 7,868 224 2.85% April, 2013 12% 8.5%

22. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

23. “This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on ' apps@ualberta.ca' to find their email account.” July, 2012

24. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

25. apps@ualberta.ca

26.

27.

28. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

29. Email & Apps

30. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

31.

32.

33. • Visitors still searching for “convocation”

34.

35.

36.

37.

38.

39. -32%

40. The Big 3 • Apply - student • Apply - careers • Give

41.

42.

43.

44. Questions?

Digital Analytics @ UAlberta

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