Digital Analytics @ UAlberta

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Digital Analytics atUAlberta University of Alberta Campus Computing Symposium May 9, 2013 Tim Schneider Digital Analytics Manager University Digital Strategy

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What we’re doing

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Collect DataCollect DataCollectDataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

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Mobile traffic

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Mobile

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Responsive Design

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Search

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Start Page UniquePageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page

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Start Page UniquePageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page

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Page Pageviews UniquePageviews Total Unique Searches Search Pct Starts news.ualberta.ca/ 5,619 4,270 295 6.91% students.ualberta.ca/ 8,624 6,883 465 6.76% facultystaff.ualberta.ca/ 16,361 12,389 691 5.58% events.ualberta.ca/ 2,633 1,915 88 4.6% why.ualberta.ca/ 6,367 4,764 203 4.26% campuslife.ualberta.ca/ 15,043 11,095 407 3.67% faculties.ualberta.ca/ 134,469 95,119 3,018 3.17% prospective.ualberta.ca/ 9,994 7,868 224 2.85% April, 2013 12% 8.5%

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“This year however,we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on ' apps@ualberta.ca' to find their email account.” July, 2012

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apps@ualberta.ca

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Email & Apps

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• Visitors stillsearching for “convocation”

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-32%

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The Big 3 •Apply - student • Apply - careers • Give

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Questions?

Digital Analytics @ UAlberta

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