1. Schoolfy Advertising Creating a Slogan Ken Klieman
As we have been talking about in class already, logos are central to conveying the key
elements of your company in a simple image.
The goal for today is for you to please come up with a slogan for your
imaginary company.
Before you start, please consider the following:
Know the history of slogans – Please read up on the history of slogans through:
http://en.wikipedia.org/wiki/Advertising_slogan
Empathy – What is your target demographic? Who is the logo designed to appeal to?
Values – What are the top 3 central values for your company above and beyond making
money.
Specifically does your company focus on improving a social cause?
Does your company value charity?
Does your company value sports or some other social unifying enterprise?
How will your company portray its reliability?
As you connect your slogan with your company’s logo design, please follow along the
YouTube video below:
https://www.youtube.com/watch?v=OCaKrViGNtw&list=PLuMjj5qOZSocWUWjNFfq
CEy1yerUYZn44
As always have fun and be ready to share with the rest of the class.