This short documentary analyzes the codes and conventions used in the video "That Thing - Lara Croft" through a non-linear narrative structure. It discusses themes of sexualization, gaming culture, and the representation of women. Through techniques such as close-up shots, chromakey, voiceovers and fast editing, the documentary examines how the video appeals to its target audience. It also incorporates archive material from websites, films, advertisements and interviews.

1. That Thing - Lara CroftIn class, we analysed the codes and conventions of a short clip ‘That Thing- Lara Croft’.

2. Type of Documentary: MixedThemes: SexualismGaming Culture Power of media Representation of women

3. Narrative structure: Closed- line of argument reaches conclusion at the endSingle strand- only one line of argumentNon linear- isn’t in chronological orderMise-en-scene: Low key lightingFront projection of light from computer screenChromakey- game footage- so that attention was on the interviewee

4. Camera Work: Close upTilted framePoint of viewBig close upLow key lightingMedium close upOver the shoulderPoint of view, but tracking the personSuperimposition- mouse has to click on play buttonInterviewees- always on left or right of screen, and always looking at interviewer; not camera

5. Sound:Sound Effects-guns, Lara’s voice, game music, birds tweeting, motorbike noises, dance style music: appeals to target audience Voiceover- young which reflects target audience, male, uses standard English

6. Editing:Fast cuts- the main form of editing usedFast motionSuperimpose- links in with chromakeyGraphics: NamesProfessionFont- sans serif, in whiteLower case textRolling creditsSpeech bubblesAnchors the meaning of the advert

7. Archive material:WebsitesFilms clipsNike advertBarbie advertGame footageMagazine coversInterview with Angelina Jolie