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Social TV: 
No Return to Regularly Scheduled 
Programming 
Spredfast 
#SFSummit
This is what “TV” viewing was 
Spredfast 
#SFSummit
But now SCREENS are the norm 
Spredfast 
#SFSummit
This is a typical US living room 
Spredfast 
#SFSummit
New PLATFORMS are emerging 
Spredfast 
#SFSummit
But AUDIENCE is still KING 
Spredfast 
#SFSummit
A few things to ponder during the talk 
Facebook released a study in February 2014 that used anonymous data to 
show the amount of conversation on the platform around television. The 
study showed that nearly one quarter of all TV viewers have used Facebook 
to comment on a show. 
Tweets that mention brands: 54% of those who recall seeing such tweets 
have taken action by tweeting, searching for the brand online, or considering 
to try the brand mentioned. This jumps to 58% when measuring actions 
taken by the live-TV-tweeting audience. 
Spredfast 
#SFSummit
Meet the Panelists 
Derek Dodge 
Senior Director, Digital Programming 
Discovery Channel 
Gabe Goodwin 
Coordinating Producer / Senior 
Director, Social Production 
ESPN 
Jason Ehrich 
VP, Social Media 
Fox News 
Jesse Redniss 
Co-Founder 
BRaVe Ventures 
Spredfast 
#SFSummit
Discovery Channel: Fast N’ Loud 
Spredfast 
#SFSummit
Discovery Channel: Shark Week 
Spredfast 
#SFSummit
ESPN: BCS Megacast #TitleTalk 
Spredfast 
#SFSummit
Fox News: Joan Rivers Meme 
Spredfast 
#SFSummit
ESPN: #WhosGonnaWin 
Spredfast 
#SFSummit
ESPN: #WhosGonnaWin 
Spredfast 
#SFSummit
ESPN: #WhosGonnaWin 
Spredfast 
#SFSummit
Fox News: Happy Birthday Nana! 
Spredfast 
#SFSummit
Fox News: #ProudAmerican 
Spredfast 
#SFSummit
Fox News: #ProudAmerican 
Spredfast 
#SFSummit
Discovery Channel: Street Outlaws 
Spredfast 
#SFSummit
Discovery Channel: Fast N’ Loud 
Spredfast 
#SFSummit
Discovery Channel: Fast N’ Loud 
Spredfast 
#SFSummit

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