Scaling Product Management on a Hyper-growth Company

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When your company grows very fast, many challenges pop up, particularly in PM. In his talk, Rodrigo shared the 7 biggest lessons that he and his team took from their hyper-growth stage. These hard-learned lessons have helped OutSystems become the leaders they are today. About the speaker: Rodrigo Coutinho is co-founder and Strategic Product Manager at OutSystems. He's currently responsible for strategizing the entire developer journey, from the first contact with OutSystems to building complex enterprise-grade applications. // This talk was given by Rodrigo Coutinho at the Productized Talks @ OutSystems (4th October 2018). Discover our next meetups at meetup.com/Productized

Understand the Value of your Product
VALUE!
Not Features nor Components!

Competition
Understand who you compete
against
Jobs to be done, not features
Faster you grow, the crowder it
gets

Cover the “Whole Product”
Ensure you cover the Full Value Stream
The basic capabilities are probably alright at this stage
Include Pricing, Research, Competitive, Alliances, etc.

...but, don’t bite more than you can chew!

Customers, Competitors, Shiny new objects...

Define the Soft and Tech Skill you need
Define the Soft and Tech Skill you need

Change is Hard
You need to bring everyone with you

My tip, always work on a product/mission that you’re passionate about
Find your Passion, and you’ll be unstoppable!

Thank You!
rodrigo.coutinho@outsystems.com

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