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One web Products and Worldwide Scalability
Before MB.IO’s creation, Daimler (automotive corporation) faced some challenges in the digital world: there was too much information about Mercedes-Benz cars. There was a need to concentrate all existing digital content on a product that was unique, transversal and in sync with communication that MB Marketing channels were already successfully managing. In the process, they learned a lot about expectations, ourselves, and scalability issues. Today they help manage content for 59 countries and hubs.
Editor's Notes
- #5 Karl Friedrich Michael Vaillant, Was born before the marriage of his mother Josephine Vaillant married Johann Georg Benz Mercedes-Jellinek was the daughter of Emil Jillinek. Daimler-Benz was formed with the merger of Benz & Cie and Daimler Motoren Gesellschaft in 1926. Mercedes-Benz, Mercedes-AMG, Smart Automobile, Detroit Diesel, Freightliner, Western Star, Thomas Built Buses, Setra, BharatBenz, Mitsubishi Fuso, MV Agusta as well as shares in Denza, KAMAZ and Beijing Automotive Group.
- #6 Surprising set of analytics for brand value is closely mirrored in this room attendency. Ask for 1- Who Knows Mercedes Benz 2- Who drives/has driven a Mercedes Benz 3- Who would like to
- #9 What is OneWeb? - OneWeb is an integrative approach for online representation of Mercedes-Benz. 1.powerful and scalable technology which serves as a platform for integration of other products 2. this technology uses CICD 3. user experiences instead of marketing content based user tests and analytics data 4. Consistent FE
- #10 2014 was the turning point AEM – Adobe Experience Manager Responsive
- #12 Daimler piloted OW with the Silver Arrow project. Silver Arrow is a racing car from 1930. they built this beauty and the day before the race they found out that there the weight limitations were introduced and it was just a little bit over the limit. Oovernight they scraped all the paint all the way down to the sheer metal which made it look silver. Silver Arrow in our case was a bold move of going live in one market UK in just one class C Class with 60% functionality. The rest was scratched off… In order to do that it was decided to found a new company that is truly agile…
- #13 OneWeb products were developed along the customer journey to generate leads and funnel online customers to purchase.
- #14 People often confuse OneWeb with OneWeb Foundry. At the moment I see it as one of the biggest challenges of my product. OneWeb products were developed along the customer journey to generate leads and funnel online customers to purchase. OneWeb Foundry is responsible for delivery of new features for the Mercedes-Benz wholesale website. Focus on Awareness and Consideration phases In Future also Purchase and Usage
- #19 2017 - 21 markets 2018 – almost 40 markets this year and more to come. Great team spirit and collaboration
- #22 We are 3 scrum teams. Working together in Scrum Nexus Framework. Each team has all needed skills to concept, develop and test new features from scratch. We work in Sprints. They 2 weeks long. Every 2 weeks we release new features. Nexus Sprint with sprint events Different – NIT: goal – integrated increment