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Vadim lavrusik
Facebook provides statistics on its growth including having over 1 billion monthly active users and 680 million users who are active on mobile. The document outlines changes to the News Feed algorithm and features to help publishers grow their follower base and engage audiences through storytelling, photos, conversations and reporting tools. Graph Search and custom lists were also highlighted as ways for publishers to analyze audience interests and sources.
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Vadim lavrusik
- 1. News on Facebook VadimLavrusik Follow: facebook.com/Vadim Instagram: @Lavrusik
- 2. 1B+ 680M + monthly active users Mobile active
- 3. Average UK User 130 +71 Friends return daily %
- 4. Discovering content inNews Feed • 4 billion pieces of content shared daily • Average user eligible to see 2,200 posts
- 5. News Feed: APersonalized Newspaper Top stories from your connections Connections: Pages & Profiles ① Frequency of engagement with Page Content ② Engagement with specific post ③ Interaction with types of content Feed Ranking ④ Negative feedback to content ⑤ Freshness of post News Feed User
- 6. …and New NewsFeed Getting rid of the clutter to showcase content
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- 9. Stories with sharingcontext
- 10. Discovery through friendson news sites
- 11. Follow Connect with anyoneon Facebook
- 12. Follow Enable Follow onyour current Timeline To Allow Followers: Facebook.com/about/follow
- 13. Sharing Personal vs.Public Select target audience
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- 15. Growing Your Followers FollowButton or Page Like Button for Websites
- 16. Growing Your Followers On-airtalent mentions Example: ESPN’s First Take
- 17. Where to start?Storytelling Links, Status Updates, Photos
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- 19. Photos Sync with Mobilefor Easier Sharing
- 20. Conversations Facebook Q&A withFollowers
- 21. Page Best PracticesChecklist Conversational tone, timely, focuses on imagery: Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times.
- 22. Use targeting 1 controls to reach the right audience 2 3
- 23. Thumbnail Image& Link Teaser Which is more compelling? Use larger thumbnail for link stories. Links w/ thumbnails & teasers received 20% more clicks than links without. Recommended OG Image: 600 x 600px
- 24. Incentivize Engagement SportsCenteruses its Facebook Page to prompt conversations around news stories and features its fans’ comments on-air. This incentivizes more engagement from fans.
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- 26. Reporting Graph Search: Photos& Places
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- 29. Reporting Create a CustomFeed for your Beat
- 30. Reporting Create Custom Listsfor Sources Facebook.com/addlist
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- 32. Crowdsourcing Integrating into theshow experience
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Editor's Notes
- #2 33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
- #3 Average user spends 25 minutes a day on Facebook.
- #5 Top stories.
- #12 Every reporter should have a Page.
- #17 As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
- #19 Every reporter should have a Page.
- #20 Go to Photo of your smartphone to sync photos.
- #22 https://www.intern.facebook.com/photo.php?fbid=10151286726604641&set=a.185381234640.117712.18793419640&type=1&relevant_count=1
- #23 Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times.
- #24 Photo captionThumbnailAsk a question
- #25 Photo captionThumbnailAsk a question
- #28 Every reporter should have a Page.
- #29 Every reporter should have a Page.