The Saved by the Bell DVD targets teenagers aged 13 to 18. The cover uses neutral colors and features the main characters posed in a way that looks fun to appeal to the target audience. The characters are dressed in everyday clothes that viewers can relate to. The fonts are designed so the overall title stands out more than the specific series name, as the overall title is more recognizable to fans.

1. The saved by the bell DVD’s target audience is quite general but more specific to a certain age rather
than gender which is about 13-18. It is aimed at people of a similar age or slightly younger age than
the main characters in the series, this is because these people in particular can engage with the
characters, and this can incur escapism. The colour scheme is comprised of neutral colours so that it
will appeal to the target audience, there is quite a few different colours used so it catches the eye.
The route of the eye goes through the main title of the whole show first so it is clear
what the DVD Is, immediately after it goes through the name of the specific series and the number
of series so it is clear if you are looking for a specific one. From this the route of the eye goes on
through the main characters that are posed and dressed in a way that will appeal to the target
audience because they look sociable so the audience will be intrigued to know about the group, the
costumes don’t blend into the background so you can clearly see each individual character, so if an
individual has a favourite character they are not disappointed, they are posed in such a way that it
looks like they are having a good time so people will want to watch. The characters are also dressed
appropriately to appeal to the target audience because they are normal, everyday clothes which
means they can be related to.
The fonts used are not consistent throughout the whole cover this is so you can decipher
between the generic title of the whole show and the more specific ones. Neither of the fonts blend
in or aren’t clear however the main title stands out slightly more, this is because if you see ‘saved by

2. the bell’ and you like the show you are more likely to know you want the DVD than if you see the
title of the series which will be less well known.