This content was prepared for the Solar Decathlon 2011, to discuss strategic decisions being made in sustainable building nowadays.

1. Building a More
Sustainable Future:
A Look at Industry Trends
in Building Design
Saulo Rozendo
Global Strategic Marketer, LEED AP BD+C
Dow Corning

2. Agenda
• A sustainable future starts now!
It is important to harness our passion and enthusiasm to take action
and produce change today.
• Industry trends to strengthen innovation
Today, buildings are a profitable business influenced by innovation;
additional muscle to manpower is required to build them.
• Collaboration is key for sustainability in construction
Successful relationships are based on mutual creation of value, in
which companies, government and society benefit
• We help you invent the future™

3. A Sustainable Future Starts Now!
• As a consumer of • As a developer, • As an innovator,
regular products making decisions entrepreneur and
and services at work thought leader
 People in general know that options exist
 Sustainable options are convenient,
available everywhere
 It is a matter of go out and get them

4. A Sustainable Future Starts Now!
• As a consumer of • As a developer, • As an innovator,
regular products making decisions entrepreneur and
and services at work thought leader
 Many options are available; just a few of
them are easy to incorporate
 Decisions are usually made at the executive
level (top down)

5. A Sustainable Future Starts Now!
• As a consumer of • As a developer, • As an innovator,
regular products making decisions entrepreneur and
and services at work thought leader
 There is knowledge to create TRENDS
 Technology to develop
 Markets to incorporate
 Regulation to standardize

6. Industry trends to strengthen innovation
• Life cycle • Building • Performance
assessment to simulation to certificates to
select building anticipate occupant change consumer
materials comfort, behavior
construction costs

7. Life Cycle Assessment – Introduction
Raw materials to Net benefit over
produce PRODUCT lifetime
Manufacturing
Energy and water Energy and water
sources to maintain
Transportation Waste or recycling
LCA results
overall impact to 70 How to use these numbers
global warming
• Compare with best-in-class
overall impact to 10 • Benchmark with previous years
acid rain, smog
• Identify areas of improvement
overall impact to 35 • Make better informed choices
natural environment

8. LCA from a “popcorn perspective”
social impacts of a
galvanized steel business on a kettle
for the kettle long hours
low income
acrylic windows ethics
around the cart 70
child labor
10 obesity
raw kernels
35 heart diseases
sunflower oil
allergies
butter and salt
paper bags,
lots of decoration
seasonings overall impacts
of paper mills
natural gas for sewage from waste bin and rubber tires
heating the oil, washing the cleaning for the kettle
popping kernels kettle, draining oil

9. Translating LCA to building materials
green roofs with low
maintenance
façades with 20-
year durability
concrete panels with
walls with high recycled fibers
levels of insulation
fresh air
distribution
structures with higher
productivity on site and
over 1,500 building lower waste
materials in a project!

10. Building Simulation – Introduction
OBJECTS
Building PROJECTS
Materials
Life Cycle Building
Systems
Performance
Simulation
energy demand and
peak consumption How to use software
structural stability and • Create multiple scenarios
durability • Anticipate utility costs
acoustical and visual • Reduce construction conflicts
comfort
• Make better informed choices
constructability and
work planning

11. Building simulation to address complexity
Design Concepts Rapid Urbanization
Opportunity: Opportunity:
Allow free form and indoor environments Accommodate more people moving from
with high quality rural, small urban to densely occupied
urban areas
Economic Constrains No Time to Deliver
Opportunity: Opportunity:
Influence policies on insurance What? Is this not done yet?
rates, access to credit, utility
contracts

12. Performance certificates – Introduction
After completion, buildings must Demonstration of
deliver a performance level such performance is
according to their Basis of Design recognized by 3rd
and Project Requirements party labels
Information can
be used to
promote sales

13. Performance certificates – Categories
Energy efficiency
Renewable
energy source Selected aspects of
high performance
green buildings
Water efficiency
durability
carbon footprint
Green recyclability
procurement
Indoor air Commitment to an
quality environmental policy

14. Anatomy of an innovation muscle
Building
simulation
Better
buildings
Laboratory
Materials
with data

15. Collaboration in the construction industry
OEMs
Design Firms
Job Sites
Innovation to deliver In collaboration with:
• Regenerative solutions • Universities
• High performance building • Local, State, Federal Institutions
• New industry capabilities • Civil Society
• More job opportunities • Media

16. Saulo Rozendo
s.rozendo@dowcorning.com
twitter.com/saulonet