Greenpeace's 3rd edition of the product survey evaluates the progress of electronics companies in reducing toxic chemicals, increasing energy efficiency, and enhancing product lifecycle management. The survey assessed 42 products from 18 companies, demonstrating significant improvements, especially in the reduction of hazardous substances like PVC and brominated flame retardants. The report emphasizes the need for continued efforts towards eco-friendly products, including clearer consumer information and the adoption of circular economy principles.

1. Towards Greener Electronics
Greenpeaceʼs 3rd Edition Product Survey

2. Greenpeace Electronics Campaign
Work to ensure Brands:
• Design out toxic
chemicals
• Extend life of products
and offer global take
back (financial
responsibility) of e-
waste
• Increase energy
efficiency and become
climate leaders

3. The problem

4. Greenpeace Guide to Greener Electronics

5. Industry Then & Now
• Guide to Greener Electronics v1 - 2006
– 5 out of 14 companies have some type of
commitment on PVC and BFRʼs
– 7 out of 14 companies support producer
responsibility policies
– 10 out of 14 companies have take back programs
in countries without take back laws
– 2 (Dell and Nokia) have more extensive programs

6. 2011 Projected Global Market Share of PVC/BFR
free mobile phones
59.8% of mobile
phone market share
to be PVC and BFR
free

7. 2012 Projected Global Market Share of PVC/BFR
free PCs
52.3% of PCs to be
PVC and BFR free

8. 3rd Edition Green Products Survey
• First Edition March 2008, Second
Edition January 2009
• 3.5 month dialogue with participating
companies
• Eligible products must be on the
market by November 2010
• 7 product categories
• 20 companies invited, 18 companies
participated, 42 products assessed
• Measures industry progress with
products on the market, not just
promises

9. Evaluation Criteria
• Chemicals (30pts): avoidance of RoHS exemptions, elimination
of PVC, BFRs, phthalates, antimony, beryllium
• Energy efficiency (30pts): performance exceeds Energy Star
TEC requirements by 50% and provides power-saving info to
consumers
• Lifecycle (30pts): warranty, upgradeability, recyclability, recycled
plastic usage, availability of replacement components, take back
• Marketing & Special Pts (10pts): visibility, innovations, tracking
of energy embedded in the product, transparency
• 100 total points; Scores placed on a 10 point scale

10. Main Findings
• Significant reduction in the use of hazardous chemicals,
specifically PVC and BFRʼs
• Most products are far exceeding Energy Star standards for
energy efficiency
• Category leadersʼ scores are increasing
• Responsibility for product lifecycle must improve

11. Highest Scoring Products
Possible Product
Category Model Points Notable Progress Made
Score
First time PVC and BFR-
HP Compaq 6005 Pro
Desktop 6.06 free models were 8.23
Ultra-Slim
submitted to the survey
Large Energy efficiency
Notebook Asus UL30A 5.59 8.39
lead of other products
Large energy efficiency
lead with Asus at 2nd due
Netbook Acer TM8172 5.08 6.63
to high chemical criteria
score
Highest scoring product in
the survey, only company
Monitor Asus VW-247H-HF 7.50 8.60
to score the highest in two
categories

12. Highest Scoring Products
Possible Product
Category Model Points Notable Progress Made
Score
Large Energy efficiency
Mobile Samsung GT-S7550 progress with only 1/2
7.03 8.18
Phones (Blue Earth) point below maximum
score
PVC free, won energy
Television Sharp-LC 52SE1 6.46 efficiency by large 7.68
margin
Led in both chemicals
Sony Ericsson Aspen and lifecycle criteria,
Smartphones 6.21 7.92
(M1i) significant progress in
transparency

13. The Way Forward
Eliminating Toxic Chemicals
– PVC and BFR-free products are quickly becoming standard
– Decrease the number of hazardous chemicals used beyond PVC
and BFR
– Strengthen RoHS, use no RoHS exemptions
– No double standards; consistent global policies and products
Product Lifecycle
– Increased use of recycled materials - easier without toxic chemicals
– Extend the lifecycle – no planned obsolescence!
– Design for full cradle-to-cradle responsibility
– Green products should not be niche, but industry standard

14. The Way Forward
 Energy Issues
 Go beyond Energy Star;
− ES as floor, not ceiling for all products
− Exceed ES requirements by at least 50%
− Aspirational Goals: Zero Watt & Energy Generating Products
 Provide consumers with clearer power saving options
 Create products & software that help people reduce environmental
impact in other aspects of their lives
 Track and reduce energy used in making products
− Work with suppliers to create demand for their use of more
energy efficient manufacturing & use of clean, low carbon
(preferably renewable) energy

15. Thank you
Contact
Casey Harrell
IT Analyst
tel: + 1 415 307 3382
casey.harrell@greenpeace.org
http://www.greenpeace.org/electronics
http://www.greenpeace.org/coolit