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Best Practices in Integrating Sustainability into the Product Design Process - Chris Sherwin et. al
The document discusses best practices for integrating sustainability into the product design process, highlighting the significant environmental impact of products at early design stages. It emphasizes the importance of innovative materials and design strategies to reduce carbon footprints and promote recycling. Collaboration among various stakeholders is essential for effective metrics and implementing sustainable practices in product innovation.
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Best Practices in Integrating Sustainability into the Product Design Process - Chris Sherwin et. al
- 1. Best Practices inIntegrating Sustainability into the Product Design Process ¡ Chris Sherwin, Head of Sustainability, Seymourpowell Sustainable Brands London Conference
- 2. INTEGRATING SUSTAINABILITY INTOPRODUCT DESIGN PROCESSES Panel discussion: Interface, DSM, WRAP Chaired by Chris Sherwin, Head of Sustainability, Seymourpowell
- 3. WHY PRODUCTS ANDDESIGN MATTER! 75% UK consumer’s carbon 80% Environmental impact of emissions are from products products and services are and services they consume determined at the early, design stages Confidential. © Seymour Powell Limited, 2010. All rights reserved.! !
- 4. SUSTAINABILITY IN PRODUCTDESIGN PROCESSES: WHERE & HOW ! PROCESS How are you systematically integrating sustainability into design and innovation processes? PRODUCT How are you successfully integrating sustainability into design projects and innovations? Confidential. © Seymour Powell Limited, 2010. All rights reserved.! !
- 5. Designing with Purpose Designas a driver for sustainable innovation Majken Bülow, Product Sustainability Manager EMEAI Sustainable Brands, London, 27th November 2012
- 6. Who we are 5 The inventors of carpet tiles Turnover $ 1 billion USD 3,500 employees globally
- 7. The importance of avisionary leader 6 It started with a question in 1994. “One day people like me will go to jail.” Ray Anderson Founder, Interface
- 8. The power of achallenging mission 7
- 9. A paradigm shift 8 OLD NEW RADICAL • Corporate sustainability • Product sustainability • Systems sustainability • The Beauty contest • Embedded • Services redesign • Awards, labels, csr • LCA performance • Close loop systems, reports, • kg CO2 / m2 radical materials certifications • Zero product life cycle • Zeroing others by • Zero company impacts impacts cannibalising
- 10. Life Cycle Assessment 9 Sustainable innovation starts with the data
- 11. What can wedo to zero out the impact of yarn? 10 1. Reduce the amount of yarn used 2. Use more recycled yarn in the composition 3. Invent a new yarn
- 12. Less is more Redesignwith 50% less yarn 11 Microtuft 11 million square metres sold since launch 12% of EMEAI sales in 2012
- 13. Increasing recycled yarn 12 Challenging suppliers Long term partnerships
- 14. Pioneering bio-based yarn madefrom castor bean oil 13 Fotosfera Micro & Structured
- 15. Biomimicry Inspired by nature 14 How would nature design a floor? Random design minimises installation waste to 1-2% How does nature keep things in place? Glue-free installation substituting adhesives
- 16. Creating closed loops ReEntry2.0 recycling process 15 Separates yarn and backing for use as raw materials in new products
- 17. Open loops Re-designing thesupply chain 16 Net-Works project with NGOs Establishing community based supply chain for discarded fishing nets Partnership with Zoological Society London and Project Seahorse Foundation, Philippines
- 18. But still along way to go.. Thank you 17
- 19. Sustainability fuels Innovation JacobineDas Gupta Corporate Sustainability Manager London, November 27th 2012
- 20. DSM: a GlobalLife Science and Material Science company Health Advanced, cost-effective health and medical innovations, and healthier food and beverages, to meet the needs of a growing and ageing global population Nutrition World’s leading producer of vitamins and nutritional ingredients meeting the growing need for more nutritious and more sustainable food and animal feed Materials Enabling lighter, stronger, more advanced and more sustainable performance materials Page
- 21. DSM Mission Our purposeis to create brighter lives for people today and generations to come. We connect our unique competences in Life Sciences and Materials Sciences to create solutions that nourish, protect and improve performance. We drive economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders Page 20
- 22. Metrics and aspirations ‘If you can’t measure it, ‘If you don’t imagine it, you can’t manage it’ it won’t get done’ P. Drucker S. Lydenberg Page 21
- 23. Life Cycle Assessmentsas part of Innovation process Development Scale up Ideation Feasibility Implementation & Launch ‘The ecological benefit can be created at any stage of the lifecycle’ from the raw material, manufacturing, use, to potential re-use and end-of-life disposal Page 22
- 24. Brewers Clarex ™ Naturalbeer stabilization system for extended shelf life ‘With DSMs Brewers Clarex™ CO2 emissions from brewing 1 hectoliter of beer are reduced between 5 and 8%’ ‘Every December, in the UK a billion pints of beer are being sold’ Page 23
- 25. Arnitel ® Eco Biobased plastic based on rapeseed ‘Arnitel Eco® up to 40% lower carbon footprint than classic co-polyester’ ‘If Arnitel Eco® would replace the global co-polyester market, avoided GHG emissions would be the equivalent of the average annual carbon footprint of 18,000 people in Western Europe’ Page 24
- 26. Innovative Micronutrient Products fightinghidden hunger in cooperation with WFP ‘Since the start of the cooperation over 12 million beneficiaries have been reached with foods reformulated by WFP-DSM partnership..’ ‘..9 products innovated or improved, 36 scientific research papers published and 52 DSM volunteers on assignment’ Page
- 27. Sustainable Innovation isabout: Aspirations Metrics Collaboration
- 29. The Product Sustainability Forum:providing the evidence to support sustainable design Mark Barthel Special Adviser and Head of Design WRAP
- 30. What is theforum and what is it doing? • Multi-stakeholder, collaborative, pre-competitive approach • Pragmatic (80:20 rule) “hotspots” approach • Covers the whole product lifecycle • Focusing on reducing waste, GHG emissions and energy and optimising material and water use • Current scope of work is grocery and home improvement. May add other products later.
- 31.
- 32. Focusing in onpractical actions Web resource of Understanding hotspots category level Environmental across 5 metrics evidence and likely improvement hotspots Sharing product-level insight & Category- opportunities level summaries (Bread) Understanding product-level actions (Bakery) Sector level priorities (Grocery) Today Year 1 Year 2, 3 …
- 33. Environmental impacts hotspotsanalysis Identifying the product groups that really matter 1. GHG as the initial organising metric 260 2. Adding material, water, product waste and energy data as it becomes available 3. Next steps: fill data gaps; 40 improve quality of insight 4. Considerations: making large data sets accessible: visualisation and product Hotspots category summaries Focus
- 34. EUPs & foodare major hotspots Percentages of total household consumption. i.e. this diagram does not show other areas e.g. personal transport Washing machines, dishwashers Fridges, freezers, cooking appliances Showers, boilers Adapted from Tukker, A. et al (2006) Environmental Impact of Products (EIPRO) European Commission
- 35. Product innovation isnot enough Behaviour change Engaging Low-flow showers consumers Source: Henry King, Unilever – PSF Plenary, May 2012
- 36. Deliverables - Hotspotsfindings • Grocery: 30 product categories contribute approximately: • 60% of food & drink product tonnage • 70% of food & drink GHG emissions • 50% of consumer food waste • 50% of water footprint • Home improvement: • Electrical products c. 80-90% of GHG emissions • …of which, 5 EPs contribute 50%
- 37. Electrical products n Selected products are important for material consumption and greenhouse gas emissions n Approx half of material use and GHG emissions
- 38. “Personal” category example: Product diversity to Eureka! Hairspray Shower gel • Metal packaging • Plastic packaging • No energy in use • Energy in use 100% 90% % of life cycle GHG 80% emissions 70% 60% 50% 40% 30% Hairspray 20% Shower gel 10% 0% Ingredients & Packaging Distribution Use EOL manufacturing
- 39. Comparative studies arethe most useful Most useful studies where answering a specific question E.g. comparison of competing technologies Can be adopted by many businesses PSF developing a ‘library’ of these Source: Migros (2010) Hairspray product http://www.climatop.ch
- 40. Thank You e: mark.barthel@wrap.org.uk w: www.wrap.org.uk/psf
- 41. THANK YOU! Q&A session Integrating sustainability into product design processes Confidential. © Seymour Powell Limited, 2010. All rights reserved.! !