This document summarizes a panel discussion on design for sustainability. It introduces four panelists from composite and building material companies: Gale Tedhams from Owens Corning, Ken Schmidtchen from Kalwall Corp., Matt Gindlesparger from Fresh Air Building Systems, LLC, and Bob Moffit from Ashland. The panelists discuss topics like defining sustainability, leveraging materials for sustainable products, transparency and reporting, and industry resources for sustainability efforts.

2. Design for Sustainability
Gale Tedhams, Owens Corning
Ken Schmidtchen, Kalwall Corp.
Matt Gindlesparger, Fresh Air Building Systems, LLC.
Bob Moffit, Ashland
October 13-16, 2014
Orange County Convention Center
Orlando, FL

3. Panelists
•Gale Tedhams, is the Director of Sustainability, Product and Supply Chain for Owens Corning. responsible for leading the company’s global sustainability strategy with a focus on product and supply chain sustainability and on Owens Corning’s aspiration to being a net positive company.
•Ken Schmidtchen is the Engineering Manager at Kalwall Corporation. Kalwall produces a translucent composite sandwich panel for the architectural and construction industry. As Engineering Manager, Ken is responsible for product development, building code compliance, testing and technical sales support as well as coordinating the sustainability efforts of the firm.
•Matt Gindlesparger is Chief Technical Office at Fresh Air Building Systems LLC, a company that provides plant based wall systems which integrate into a buildings HVAC system to improve indoor air quality, reduce energy consumption and provide fresh air from within. Fresh Air Building Systems, LLC used molded fiberglass composite assemblies for a majority of its products. Matt is also a visiting assistant professor of architecture at Philadelphia University where his teaching and research focus on advanced building systems and next generation building technologies.
•Bob Moffit is Product Manager at Ashland - a supplier of Polyesters, Vinylesters and Gelcoats. Bob is responsible for Ashland resins that are used to produce composites for the building and construction market, including Ashland's line of bio and recycle containing Envirez resins. Bob is chair of the ACMA's Green Composite Council.

4. Session
•Interactive
–Turn ON your phones
•Sustainability Defined
•A Manufacturer’s View
•Leveraging Materials Towards Sustainable Products
•Sustainability Resources

5. Text Polling

6. Text Polling
Capitalization doesn’t matter, but spaces and spelling do

7. Sustainability
Gale Tedhams, Owens Corning
Copyright © 2014 Owens Corning All Rights Reserved.

8. First Question:
•In your view, what describes Sustainability in your business today?
–It’s a hurdle
–It’s an opportunity
–It’s a business strategy
–It’s just a buzz word
–Has not come up

9. Sustainability
•The Ability to Sustain
–your Business
–your Prosperity
–the Resources required
–People (employees, stakeholders)
–your Communities
Flourish Forever
Copyright © 2014 Owens Corning All Rights Reserved.

10. Macro Trends in the World..
Legislation/Policy
Technological change
Population Growth
Climate Consciousness
Energy Type, Cost, Security
Globalisation
Technological change

11. Economic Growth
Socio- Economic
Eco- Efficiency
Sustainability
Socio- Environmental
Social Progress
Sustainability

12. Company
Government
Customers
Competitors
Shareholders
Old World: Sources of Pressure

13. Today: Diverse Stakeholders
10/17/2014
Source: Green to Gold, Esty/Winston 2006
Regulators
NGOs
Banks
Shareholders
Insurers
B2B
Buyers
Competitors
Suppliers
Capital
Markets
“The Future”
(Kids)
Communities
Consumers
Rulemakers &
Watchdogs
Business
Partners
& Competitors
Consumers &
Community
Investors & Risk Assessors
CEO
Peers
Employees
Industry
Assoc.
“Plaintiff’s Bar”
Politicians
Company
Idea
Generators
& Opinion
Leaders
Media
Think
Tanks
Academia

14. Common Themes
•Provide for Energy Reduction or Renewables
•Conserve Water or Improve Quality
•Conserve Natural Resources
•Reusable or Recyclable at End of Life
•Avoid Toxic Materials or Emissions
•Contribute to Safety and Health
•Ethics and Business Conduct
•Transparency
•Philanthropy
•Community Vitality

15. • Lightweight
• Durable
• Corrosion
resistance
• High strength
• Fatigue
resistant
• Non-conductive
• Design
flexibility
Applications
Properties
Composite Attributes that
Enable Sustainable Solutions
• Energy
efficiency
• Durability
• Reduced
emissions
• Safety
• Conservation
of materials
Sustainable
Attributes

16. Providing Opportunities for Composites
Urban Infrastructure
Clean Water
Clean Energy
Industrial Light Weighting
Housing & infrastructure to a growing population in developing and third world countries.
Basic infrastructure to deliver clean water to an excess of 7 billion people.
Production of energy with no emissions of CO2 (wind, tidal, solar & geothermal)
Reducing the weight of modes of transportation for efficiency

17. What is your market
For instance: Transportation, Building Materials, Infrastructure, Aerospace, Automotive, Aircraft, Marine, etc…..

18. Market/Customer Driven
•Automotive - Fuel economy, Recyclability
•Construction - Green building
•Infrastructure – Durability
•General -- Risk Mitigation, Transparency, Cost savings, Life Cycle Impact

19. •Have you been asked by customers or potential customers for information about a Sustainability Program in your company or the sustainability of your business?
–Yes
–No

20. •What was your first reaction to being asked about your Company Sustainability Program?
–Yes, we have a program
–No, what is it?
–No, we don’t have a program
–Quick, call John Busel and ask him what to say!

21. A Manufacturer’s Point of View
Ken Schmidtchen, Kalwall Corp.

23. Two Areas of Focus
•What the product is
–Engineering
–Operations
–Materials
–Process
•What the product does
–Consumption
–Air Quality
–Weight
–Other

24. Other Benefits

25. Drivers
•Corporate Stewardship
•Customer Request

26. CORPORATE STEWARDSHIP

27. Stewardship
•Doing the right thing
•Environment
•Employees
•Customers

28. Environment
•Process Improvement
•Recycling
•Material Usage
•Energy Usage

29. What environmental or social aspects are you taking action on? For instance: Recycling, Energy efficiency, Water conservation, Reduced emissions, worker safety, Community volunteer, etc….

30. Employees
•Wellbeing
•Peace of Mind
•Pride
•Community Outreach

31. •Does your company have a safety program that exceeds regulatory standards for worker health and well being?

32. CUSTOMER MOTIVATION
What they want

33. Customers
•Supplier accountability
•Material
•Environmental impact
•End of Life
•Transparency

34. Customers
•Impact of their decision
–Current use
–Future
–Ultimate fate

35. TRANSPARENCY
Alphabet Soup

36. Transparency Programs
•Drivers of Product Transparency
–LEED
–Living Building Challenge
–Others: CalGreen, IgCC, etc
•Product Transparency Programs
–Green Screen
–Cradle to Cradle
–Environmental Product Declaration (EPD)
–Health Product Declarations (HPD)
–Product Transparency Declaration (PTD)

37. WHY BOTHER?
What’s in it for me?

38. Benefits
•Savings
•Image
•Sales
•Environment

39. Savings
•Productivity
•Efficiency
•Reduced Waste

40. Image
•Responsible
•Forward thinking
•Concerned

41. Sales
•Willing Audience
•Product
–Process
–Benefits

42. Heads Up!
•Avoid “Greenwashing”
•Better to say:
–no,
–not yet
–“we are looking into it”

43. Composite Benefits
•Efficiency
•Durability
•Design Freedom

44. Product Benefits
•Specific performance benefits
–Meet sustainable intent
–Reduce, Reuse, Recycle
–User benefits

45. Why Bother?
•Customers want
•Codes / Designs may require
•Sustainability pays

46. Leveraging Material Strengths Towards Sustainable Products
Matt Gindlesparger
Fresh Air Building Systems, LLC.

47. Air Pollution
World Health Organization lists air pollution as the world LARGEST single environmental health risk. (WHO, 2014)

48. Air Quality and Worker Productivity
Source of Productivity Gain Strength of Evidence
Respiratory disease Strong $6-$14 billion
Allergies and Asthma Moderate to Strong $1-$4 billion
Sick Building Syndrome Moderate to Strong $10-$100 billion
Worker Performance Moderate to Strong $20-$200 billion
Total $37- $318 billion
Kibert, 2008: A study by Fisk and Rosenfeld in 1998 (updated in 2002).
US Annual Savings or Productivity Gain

49. Have you been asked about sustainability of your products?
•Yes
•No

50. Active Modular Phytoremediation System : AMPS
•Plant Based Air Filtration System
–Improves Indoor Air Quality
–Energy Savings
–Brings Outdoors In

51. October 13-16, 2014 Orange County Convention Center | Orlando, FL
•Key Benefits
–Scalable
–Modular
–Integrated Systems
–Turn-key product
–Low Maintenance

52. Lab Scale DATA Acquisition - Aerosols, Microbial Mechanisms, etc.
Zone Scale
Public Safety Answering
Center II, Bronx NY.
Room Scale
CBIS Lobby Installation /
Deployable testing panels
Single Pass VOC Remediation Efficiency (Aerosols Lab, Civil and Environmental Eng.)
Modular and scalable system design that evolves with scientific advances
HVAC System integration
(Demonstration of Energy Savings / Health Benefits)

53. ARE YOU ABLE TO PROVIDE INFORMATION TO YOUR CUSTOMERS ABOUT PRODUCTS REGARDING SUSTAINABILITY?
Question:

54. Market Drivers
•Client Demands for improved Indoor Air Quality in buildings
•Passive Greenwall systems are gaining popularity
•Seeking energy savings in buildings

55. Metrics
•>80% reduction of VOC’s from the airstream
•>30% reduction in HVAC system energy loads
•Benefits of biophilic effect

56. Material Selection
•Requirements
–Integral Components and Systems
–Low weight
–Modular
–Non-porous
–Code Standards and requirements for buildings

57. Exploded Cassette Assembly
Scale 2"=1'-0"
Z-7
Scale: NTS
Sheet Size:
Checked by:
Drawn by: mgindle
jvollen
Date:
11x17
AMP System Installation
Center for Biotechnology and
Interdisciplinary Studies - RPI Campus
Shop Drawings: CONFIDENTIAL NOT FOR DISTRIBUTION
Exploded Cassette
Assembly
Cassette Shell
*Cassette shell,
Trim ring assembly
and Cassette cap are
permanently bonded together
parts exploded for clarity
Cassette Mounting Pins
Mesh container
Growing media
Wicking structure
Plant
LED strip
LED wiring harness
Aluminum mounting angle for LED strips
embedded into trim ring assembly
Molded fiberglass Trim ring assembly
Cassette cap with integral slot for irrigation
Modular Cartridge Assembly

58. Molded Composites
•Benefits
–Allowance for complex geometry
–Light weight
–High strength to weight
–Finish surfaces is non-porous and cleanable
–Finish specifications meet Class I rating
–Production is compatible with modular components

59. Sustainability Resources
Bob Moffit, Ashland
Chair of ACMA’s GCC

60. Audience Poll
•What is going to keep you up at night after this session?
(Free form)
For instance:
–Sustainability
–Stewardship
–Transparency
–Liability
–Marketing claims
–Others?

61. Developing a Sustainability Plan
•Smart Steps to Sustainability
–Easy to understand steps:
•Building knowledge; Defining Vision
•Setting Goals; Turning Strategy into Action
•Measurement and Continuous Improvement
•Sustainability Reporting
Standards for external sustainability report
www.globalreporting.org/information/sustainability- reporting
EPA Bulletin: 180/B-09/001
Global Sustainability Reporting Initiative

62. Competitors
•American Concrete Institute
http://www.concrete.org/topicsinconcrete/topicdetail/sustainability
· Resources, reports, and guidance on concrete sustainability
•The Aluminum Association
http://www.aluminum.org/sustainability
· Resources and sustainability reports on aluminum
•World Steel Association
http://www.worldsteel.org/steel-by-topic/sustainable-steel.html
· Resources and sustainability reports on steel
•American Iron and Steel Institute
http://www.steel.org/Sustainability.aspx
· Resources and sustainability reports on steel
•Wood Products Council
http://www.woodworks.org/sustainable-design/
· Resources for sustainable design

63. Responsible Care®
•Responsible Care: EHS&S performance standard for facilities, processes and products.
–Product Safety Code of RC:
•Helps ensure safe, responsible, sustainable management of chemicals through their life cycles
•Improve awareness of product risk thru the value chain
•Provide the public with access to product safety and stewardship information
RC: Product Safety Code

64. Marketing Your Products
•Guidelines for ‘green’ marketing
–Cautions against unqualified claims such as
•Environmentally friendly
•Eco Friendly
–How to adequately qualify environmental claims
–Appropriate use of certifications and seals of approval
FTC: 16 CFR Part 260

65. Industry Resources
•ACMANET.ORG / Member Resources
–Compliance Tools & Stewardship Resources
•Air emissions from composite manufacturing operations
•Bulk resin storage guidelines
•Chemical safety and regulation
•Conflict minerals
•Particulate matter emissions
•Permits for air emissions
•Glass fiber handling safety
•Composite industry workplace hazards
•Styrene odor management

66. Getting Involved
ACMA Green Composites Council
Sub-Committees:
•LCI / LCA
•Bio Products
•Recycling
•Product Transparency
•Education

67. Audience Poll
•What is one idea you will take action on after this session? (free form)