Marketers to maximize the return on their investments Innovators to create more successful propositions. CEO’s to grow profits through the customer - Centricity

1. Date With a Start Up
 Marketers to maximize the
return on their investments
 Innovators to create more
successful propositions.
 CEO’s to grow profits through
the customer - Centricity.
By: Sarit Harel
i@saritharel.com

2. Let's understand it! SMAM!

3. Strategy
Mix
Activity
Monitoring
Strategy
Monitoring Mix
Activity
1
2
3
4

4. TODAY:
Take your existing plan
and ask yourself
“what’s in it for the
customer to give me
his media-time?”
How can I make it
more relevant and
interesting?
And if you don’t know,
go into the street and
ask or upload a test
campaign.
Strategy
Who am I ?
Who is my target audience?
Where are they?
What is the relevant message?
What is my business Model?

5. TODAY:
Take your existing plan
and ask yourself
“what’s in it for the
customer to give me
his media-time?”
How can I make it
more relevant and
interesting?
And if you don’t know,
go into the street and
ask or upload a test
campaign.
Mix
What are my targets?
Brand awareness, acquisitions,
Traffic, Usages
Retentions
What are my channels?
Google ads, Facebook ADS
SMO, Bloggers , SEO
PR

6. TODAY:
Take your existing plan
and ask yourself
“what’s in it for the
customer to give me
his media-time?”
How can I make it
more relevant and
interesting?
And if you don’t know,
go into the street and
ask or upload a test
campaign.
Activity
Implementation
Messages
Target Audience
Media / Channel

7. TODAY:
Take your existing plan
and ask yourself
“what’s in it for the
customer to give me
his media-time?”
How can I make it
more relevant and
interesting?
And if you don’t know,
go into the street and
ask or upload a test
campaign.
Monitoring-Real Time Data
Google ADS -
Facebook ADS
Brand monitoring
PR bloggers
Web analytics

8. Let's understand
it!
Target
Audience

9. Cadillac XTS
Don’t waste your money!

10. Who is my target audience?
Emotional, explorer,
Status seeker
Risk Averse, practical,
economic driven
Vehicles -Cadillac XTS

11. Who is my target audience?
Thank you
‫הרכב‬ ‫מודעות‬
Vehicles -Cadillac XTS

12. Who is my target audience?
Emotional, explorer,
Status seeker
Risk Averse, practical,
economic driven
Thank you
Vehicles -Cadillac XTS

13. Who is my target audience?
Thank you
Vehicles

14. Who is my target audience?
Thank you
‫הרכב‬ ‫מודעות‬

15. Let's understand it! Product

16. “User Value” – TAKE CARE
Marketing
leads the
product
Viral
Interaction between 2 users
to the platform
High perceived
value
Needs Stickiness

17. Let's understand it! Business
Model

18. What is your business model?
Mobile
 Free-pro >> 20%
 ADS >> 50%
 Affiliation >> 30%

19. What is your business model?
Web
 E- commerce
 ADS
 Affiliation
 % transaction
 Fee
 Virtual currency

20. Let's understand it! Tracking

21. Tracking
Income
Sell Ads
Expenses
Buy Users
Product
AdvertiserPublisher

22.  Partnering with big brands (Affiliations)
 PR
 Opinion leaders
 SMO (brand awareness) uses a
tracking platform.
 PPC (Long tail)
 SEO (use content)
“CPA” Cost per acquisition
 Branding
 Traffic
 % conversion (click to install)
 % installations
 # Removals
 Usage
 Stickiness
 Buy / call to action (affiliation
User Value”
ChannelsTargets
Tracking= $$

23. Let's understand it! Build your
assets

24. Assets
Earned
Media
PR
Owned
MediaPaid Media
ADS
30%
30% 40%

25. Earned media

26. Let's understand it! Examples

28. Nordstrom Brings Pinterest into the Real World

29.  Translate digital insight into a real experience.
 It’s compelling to consider how an online community could affect
merchandising decisions in a physical store.”

30. Pepsi Trades Free Samples for Facebook Likes

31.  The conversation between a consumer and a brand doesn’t
have to end as soon as they walk away with their free sample
 The Like Machine allows Pepsi to track who these samples
were given to
 Social media and sampling could be a marketing match made
in heaven

32. Followers of @ChipotleTweets, the official Twitter account of the
restaurant chain, were confused recently by this stream of strange
tweets:

33.  As of approximately 24 hours later, these 12 tweets had a
combined total of 11,193 retweets and 4,714 favorites
 The story was picked up on :
BuzzFeed, Mashable, and the Huffington Post, as well as
newspapers like the Toronto Star

34. CHANGE MARKETING? YES WE CAN.
i@saritharel.com
What about you?
By: Sarit Harel