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Digital Marketing
An Introduction
A presentation by:-
Kamal Singh
“Marketing is no longer about the
stuff that you make, but about the
stories you tell”.
Definition
Marketing refers to the study and management of exchange of
relationship between buyers and sellers. The primary aims of
marketing is to create customers, keeping the customers, and
satisfying the customers.
Using digital methods = Digital marketing
Objectives
• To understand the basic concepts of digital marketing
• Methods of digital marketing, and
• How they work
Digital Marketing Planning and Strategy
Help the organization to achieve its goals using digital technologies
Website Optimization or SEO (Search engine optimization)
Its process of increasing the number of traffic with high quality on any website through organic
search engine results.
Affiliate Marketing
Digital publisher or
any person having a
website promotes the
products or the
services of an online
retailer and earns
commission
PPC – Pay per click
Advertisers publish ad online and whenever any customers sees that ad and
clicks on that link advertisers get charged
Email Marketing
Email marketing is an act of sending a
commercial ad or message, generally to
a group of people, using email. Every
email that is being sent to the customer
can be considered as email marketing
Mobile marketing
Mobile marketing is a multi-
channel online marketing
method focused at targeting a
specific audience on their smart
phone, tablets, or any other
mobile related devices using
websites, E mail, MMS and SMS,
mobile applications and social
media
Mediums of mobile marketing
Social media marketing defines the
process of getting traffic or users’
attention on desired sources through
social media websites
Popular mediums of social media marketing
• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn
Social Media Marketing
• Pinterest
• Blogs
• Snapchat
• Skype
• Google+
E-commerce Marketing
Ecommerce
marketing is the
process of driving
sales by raising
awareness about
an online store's
brand and
product offerings
Display Advertising
Display advertising refers to banners,
sidebars and other predominantly-visual
advertisements that appear on other
websites. Display ads are facilitated by
ad networks such as Google Display
Network
Google AdWords
As Google's advertising platform,
AdWords pioneered the PPC
model and capitalizes on the
company's majority share of the
search market
Thank You

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Digital marketing

  • 1. Digital Marketing An Introduction A presentation by:- Kamal Singh
  • 2. “Marketing is no longer about the stuff that you make, but about the stories you tell”.
  • 3. Definition Marketing refers to the study and management of exchange of relationship between buyers and sellers. The primary aims of marketing is to create customers, keeping the customers, and satisfying the customers. Using digital methods = Digital marketing
  • 4. Objectives • To understand the basic concepts of digital marketing • Methods of digital marketing, and • How they work
  • 5. Digital Marketing Planning and Strategy Help the organization to achieve its goals using digital technologies
  • 6. Website Optimization or SEO (Search engine optimization) Its process of increasing the number of traffic with high quality on any website through organic search engine results.
  • 7. Affiliate Marketing Digital publisher or any person having a website promotes the products or the services of an online retailer and earns commission
  • 8. PPC – Pay per click Advertisers publish ad online and whenever any customers sees that ad and clicks on that link advertisers get charged
  • 9. Email Marketing Email marketing is an act of sending a commercial ad or message, generally to a group of people, using email. Every email that is being sent to the customer can be considered as email marketing
  • 10. Mobile marketing Mobile marketing is a multi- channel online marketing method focused at targeting a specific audience on their smart phone, tablets, or any other mobile related devices using websites, E mail, MMS and SMS, mobile applications and social media Mediums of mobile marketing
  • 11. Social media marketing defines the process of getting traffic or users’ attention on desired sources through social media websites Popular mediums of social media marketing • Facebook • Instagram • Twitter • YouTube • LinkedIn Social Media Marketing • Pinterest • Blogs • Snapchat • Skype • Google+
  • 12. E-commerce Marketing Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings
  • 13. Display Advertising Display advertising refers to banners, sidebars and other predominantly-visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Display Network
  • 14. Google AdWords As Google's advertising platform, AdWords pioneered the PPC model and capitalizes on the company's majority share of the search market

Editor's Notes

  1. To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image.
  2. To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image.