The document presents an introduction to digital marketing, emphasizing that modern marketing focuses on storytelling rather than just products. Key topics include various digital marketing methods, such as SEO, affiliate marketing, PPC, email marketing, mobile marketing, social media marketing, e-commerce marketing, and display advertising. It outlines the objectives of digital marketing and its role in achieving organizational goals through effective planning and the use of digital technologies.

1. Digital Marketing
An Introduction
A presentation by:-
Kamal Singh

2. “Marketing is no longer about the
stuff that you make, but about the
stories you tell”.

3. Definition
Marketing refers to the study and management of exchange of
relationship between buyers and sellers. The primary aims of
marketing is to create customers, keeping the customers, and
satisfying the customers.
Using digital methods = Digital marketing

4. Objectives
• To understand the basic concepts of digital marketing
• Methods of digital marketing, and
• How they work

5. Digital Marketing Planning and Strategy
Help the organization to achieve its goals using digital technologies

6. Website Optimization or SEO (Search engine optimization)
Its process of increasing the number of traffic with high quality on any website through organic
search engine results.

7. Affiliate Marketing
Digital publisher or
any person having a
website promotes the
products or the
services of an online
retailer and earns
commission

8. PPC – Pay per click
Advertisers publish ad online and whenever any customers sees that ad and
clicks on that link advertisers get charged

9. Email Marketing
Email marketing is an act of sending a
commercial ad or message, generally to
a group of people, using email. Every
email that is being sent to the customer
can be considered as email marketing

10. Mobile marketing
Mobile marketing is a multi-
channel online marketing
method focused at targeting a
specific audience on their smart
phone, tablets, or any other
mobile related devices using
websites, E mail, MMS and SMS,
mobile applications and social
media
Mediums of mobile marketing

11. Social media marketing defines the
process of getting traffic or users’
attention on desired sources through
social media websites
Popular mediums of social media marketing
• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn
Social Media Marketing
• Pinterest
• Blogs
• Snapchat
• Skype
• Google+

12. E-commerce Marketing
Ecommerce
marketing is the
process of driving
sales by raising
awareness about
an online store's
brand and
product offerings

13. Display Advertising
Display advertising refers to banners,
sidebars and other predominantly-visual
advertisements that appear on other
websites. Display ads are facilitated by
ad networks such as Google Display
Network

14. Google AdWords
As Google's advertising platform,
AdWords pioneered the PPC
model and capitalizes on the
company's majority share of the
search market

15. Thank You