The document introduces a new chargeable ceiling fan called BREEZE that can operate for up to 4 hours during power outages using an integrated battery. It has features like remote control, temperature reading, and charging/operating indicators. The fan will be priced affordably between Rs. 4,500-8,000 to target all customer segments. The company aims to establish itself as a leader through quality products and strong customer service while meeting customer needs with modern technology.

1. BREEZE
CHARGEABLE CEILING FAN
PRESENTED BY
ABUZAR RASHEED (7198)
TALHA AHMED (9558)
ALI RIAZ FARAUQI (8561)
MUHAMMAD ZEESHAN (7093)
SHOAIB AHMED (7442)

2. OUR PRODUCT
• The product which is been launched in the
market is name as “BREEZE CHARGEABLE
CEILING FANS “
• This Fan is designed to work even in the load
shading. It consists of built in battery which
gives the back up of up to 4 hours. Unlike
other, this fan doesn’t use regulator but uses
remote control system to control the power.

3. Features of the Product
• Chargeable Fans
• Remote Control Technology
• Temperature Reader
• Red LED Charging indicator
• Green LED Operating indicator
• Better Quality Products
• Latest Technology

4. Price
• As a new comer our pricing
strategy is to introduce our
products in the market at lower
prices so as to create huge
demand in the market and then
compete with other competitors.

5. Pricing Policy
The Chargeable Ceiling Fan’s pricing objective is to set a
price that is affordable to our target customers, compels
them to buy our product and stay loyal to it.
Category A
•Price Starting from Rs: 4,500 (Simple Chargeable Fan) and
Ends on Rs: 6,000 (Advanced)
Category B
•Price Starting from Rs: 6,000 (With Lights, Remote Control
Technology and Advancements) and End on Rs: 8000 (Full
Advanced Fans with High Quality Design)

6. Pricing Strategy
Our product will be lie on penetration
strategy with high quality & low price
 For introducing new
product
 Price low to capture
market share
 Expect to make profit
in volume

8. Vision
• To be recognized as a leading organization that
values customers’ needs and provides smart
solutions with strong customer care

10. Mission
• To be capable to deliver the range and quality ofTo be capable to deliver the range and quality of
chargeable fans which the customer demands,chargeable fans which the customer demands,
which can only be fulfilled by the modernwhich can only be fulfilled by the modern
technology which will have the scale andtechnology which will have the scale and
worldwide presence to do so competitivelyworldwide presence to do so competitively

11. MARKET SEGMENTATION
• Market segmentation is the process in marketing of
dividing a market into distinct subsets (segments)
that behave in the same way or have similar needs
• Variables Used for Segmentation
1) Geographic variables
2) Demographic variables
3) Psychographic variables
4) Behavioural variables

12. Geographic variables
• Geographic- People living in Karachi
Demographic variables
• Age – all age group
• Gender – not applicable
• Family size - matter
• Education – not applicable
• Income – low, middle & hi end consumer
• Occupation – student, working and
housewives
• Nationality/race – not applicable
• Language – not applicable

14. SWOT ANALYSIS
Strength
•Innovative Idea
•Chargeable Fans
•Remote Control Technology
•Excellent quality fan products
•Temperature reader
•Beautiful Design
•Latest Technology
•Reasonable cost
•Capacity of Production
•Small capital required for upgrading production plant

15. SWOT ANALYSIS
Weakness
•Easily replicated models
•Demand is seasonal
•Financial Resources
•Limited budget for starting
manufacturing of other things
•Tax Structure
•High Price as compare to local fans
•Limited experience of new employees
of the company

16. SWOT ANALYSIS
Opportunities
•Expansion through Strategic Alliances
•Diversifying into other electrical products
•Focus on Technology Intensive Products
•Increase in demand with increase in population
•Export Opportunity

17. SWOT ANALYSIS
Threats
•Threat of new strong competitors.
•Threat of change in Government Trade Policies
•International competitors
•Threat of unstable law and order situation
•Price variability in raw materials and components
•Cheap import from China
•High import custom duties
•External business risks
•Technological shifts
•Shortage of energy
•Increase in prices of raw material

18. Target market• The target market of our product is almost all the classes
of customers which include lower class, middle class, the
upper middle class & the higher class and especially our
customers which are living in those areas of Karachi
where there is scheduled load shading of more than four
hours.
Positioning Attributes
Pakistan First Efficient Chargeable Ceiling
Fan
• breeze Fan
• Innovative Product
• At an affordable prices
• Good quality and unique product
• Technology oriented
• Provide exceptional product that leaves an impression
with our core customers.

19. CUSTOMER ANALYSIS
If we look at our target customers there are two
types of customers. One is that customer who
needs this product for fulfillment of their basic
needs of their life. And other category is that
who have to satisfy their basic need of life and
also luxury need in it

20. Competitor analysis
International Competitors
•In the international market we will face the big names as
competitors from Japan, America, Malaysia and India are
some big names in fan manufacturing countries.
Indirect Industry Competitors
•As every company has their competitors so we will
definitely face the forces of competitors.
•Some big competitors are:
•Pak Fans
•GFC Fans
•Millat Fans
•Royal Fans
•Younas Fans

21. Indirect Competitors
major indirect competitors are:
•UPS
•Generator
•Solar panel

22. Competitor analysis
Competitor Analysis
Local assembled
fan market
China Import fan market
There are two types of fan market in Pakistan are:
1.Local assembled fan market.
2. China Import fan market

23. Market and Submarket
• In submarket our feature is based on
Rechargeable fan. Our fan will be built on a
quality material that will improve the
performance and efficiency of fans in terms of
comfort and dependability. It is particularly
appealing for users which are facing the
problem of load shading.

24. Strategic Uncertainties
Some challenges which we observe to
require overcome are given below as:
•Entrant of new fan company in market.
•Irregular power supply
•Threat of launching new designs of fans.
•Superior supply chain and networks of
sales force of other competitors.
•Market strategies require changing
according to changing conditions.
•Non availability of skilled labors
•Weak R & D

25. Scenario Analysis
• Our product will exist in SAFE box because of
low uncertainty and low impact.

26. Future and Expansion
of the product
• In next 5 year our company will shifts it
technology from ceiling fans to other types of
fans, energy savers, tube lights and other
electronic appliance as well.
• Our company is also focusing on charging
the battery on solar energy. So it will be more
efficient and effective and its dependency on
electric supply will get minimum. If this
product will get success, new markets of fan
will emerge and hence that market will not
only limited to provide fans only all electronic
household product will be available on this
technology.

27. BCG MATRIX
• The BCG analysis actually helps you in deciding which
entities in your business portfolio are actually profitable,
which are duds, which you should concentrate on and
which gives you a competitive advantage over others.
• W are hoping in the next five year people will surely want
to purchase this type of fans due to coming of summer
season. So we are assuming people are more comfortable
to spend money on this product. After some time we will
be able to grab specific amount of market share in fan
industry so we can gain cash cow (Products in low growth
markets with high market share) for chargeable ceiling fan.

28. Marketing & Promotion
• As we are in the Introduction phase, our
objective is to create our product awareness
through Informative Advertising.
• Use of Print Media, Radio Advertisement, TV
Commercial, Social Media etc
• Social Networking:
– Creating a community of Facebook
– Creating a fan page on Facebook
– Creating an active account where regular tweets
on product and their updates will ensure
interactivity
– Followers will be encouraged to tweet their
suggestions on our products

29. Environmental Analyses
Environmental analysis is a strategic tool. It is
a process to identify all the external and internal
elements, which can affect the organization's
performance. Some elements are given below:
•International Competitors
•Cultural
•Political
•Economic
•Domestic Competitor
•Technological

30. International Competitors
• In the international market we will
face the big names as competitors
from Japan, America, Malaysia
and India are some big names in
fan manufacturing countries

31. Cultural
• Living standards of people are
different with respect to areas of
Karachi city.
• Income Level

32. Political
• Tax laws
• Un stability of Government
• Political influences
• Government priorities

33. Economic
• Increasing GDP
• Higher Income level, hence more
purchasing power
• Easy availability of loans from
bank
• High Custom duties
• Energy Crises
• Inflation

34. Technological
• Advancement of new technology
• Research and development