SAP Screen Personas oers a seamless usability experience, while working with SAP screens without compromising on productivity and timelines. This white paper provides some basic insights about SAP Screen Personas from a business perspective and explores some of its key features and benefits.

1. SAP Screen Personas – Provide the right
information to the right users in the right context
SAP Screen Personas offers a seamless usability experience, while working
with SAP screens without compromising on productivity and timelines.
This white paper provides some basic insights about SAP Screen Personas
from a business perspective and explores some of its key features and
benefits.
Innovapptive Thought Leadership - SAP Screens Personas

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Abstract
SAP Screen Personas offers a simple drag and drop approach to modify any common SAP GUI screens to improve
user friendliness, visual enhancements and help accomplish an array of tasks within minimal investment in
resources.
The primary focus of the is white paper is to explore SAP Screen Personas from business users’perspective, rather
than from a technical perspective. Hence, attempt has been made throughout the white paper to ensure that the
content is simple and easy to understand with suitable illustrations and screen shots wherever necessary, avoiding
the nitty-gritty of technical complexities.
This paper opens with an overview of SAP Screen Personas and slowly explores various key concepts including
technological landscape, installation concepts, functional overview, key modules and finally helps you appreciate
the beneficial aspects of SAP Screen Personas
Overview
SAP Screen Personas is a new age UI tool that is redefining the way business processes are being implemented and
screens are being designed, taking into consideration the growing expectations from the SAP users. Customers are
looking for simple and user-friendly SAP systems that eliminates the clutter and complexity of typical business
processes that their users encounter, and at the same time providing a great look and feel for the screens that they
encounter on a day to day basis. SAP Screen Personas offers intuitive screens that enhance usability – integrates
functionality, performance and user experience. Simply stated, companies can simplify their screens by eliminating
fields they don’t use, converting free text entry to pull down menus and automating steps that they use frequently.
With more intuitive SAP screens, organizations can improve user satisfaction, improve training time and optimize
resources on screen modifications. SAP Screen Personas offers one of the best methods to enhance SAP usability.
Critical evaluation
Before you embark to work on the SAP Screen Personas project, you need to:
Understand the needs of the users who will be using the simplified SAP screens.
Analyze their business needs to assess what information is critical and what can be safely ignored.
Follow user-centric processes to identify and prioritize where to commence.
SAP Personas complements SAP Fiori
There are many similarities between SAP Screen Personas and SAP Fiori, since both are targeted towards providing
an improvised user experience. The following table helps you understand how SAP Personas complements SAP
Fiori.

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Core technical requirements
Unicode
NetWeaver 7.40 SP3 BASIS or later
Kernel 7.40 (gets updated to 7.42 at start of the ramp-up process)
Skilled resources who are experts in SAP Personas to troubleshoot any issues.
SAP Personas: Scope and limitations
You can modify most classic screens in SAP using SAP Personas. Technically, you can initiate the development of
the SAP Screen Personas with the standard SAP transaction screen – modify through a simple drag and drop
interface. Subsequently, you can incorporate scripts, buttons, dropdown lists and other elements and at
advanced level, you can use information caching and hiding to enhance the processing speed.
Coming to SAP Screen Personas limitations, it doesn’t work with CRM and SRM systems, which incorporate
different screen rendering technology.

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SAP Netweaver ABAP Basis
Kernel / ITS
Personas add-on (installs on server)
Personas app (runs in browser)
You can install SAP Screen Personas through one of the two server modes, i.e. central server or independent servers.
System Architecture
SAP Screen Personas components
SAP Screen Personas components
Installation process
Install simple add-on
Apply enablement note
Assign preconfigured roles to users
One of the main advantages of this installation is it doesn’t disrupt an organization’s existing IT landscape and also
doesn’t need additional servers.
Road map
Identify processes
Simplify processes
Analyze data requirements
Build screens
Automate the appropriate processes
There are three types of experts, who would primarily be required to ensure a successful SAP Screen Personas imple-
mentation such as:
Business process expert: He/she would be primarily involved in understanding the existing business processes of
the user; analyze, simplify and design new business processes that are aimed to save time and resources.
SAP Screen Personas expert: Once the business processes are defined by the process expert, the SAP Screen
Personas expert would configure and customize the screens; eliminate redundant screens or pull information from
various screens to be displayed on a single screen.
Design expert: At the final stage of implementation, the services of the design expert are undertaken, who would
solely be responsible to incorporate the right look and feel elements, thus ensuring a pleasurable user experience.
SAP Screen Personas works on 4 components:
The installation process consists of 3 simple steps:
The primary roadmap for implementing SAP Screen Personas is as follows:

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Replace text /update
Hide/Rearrange data fields
Add images
Hide/Combine tabs
Add text and notes
Functional Overview
Themes let you bring in the look and feel for all screens at one time.
Edit mode enables you to enhance the individual screens.
Visual enhancements improve usability.
Merge lets you pull information from different tabs and incorporate in a single screen.
Scripting enhances user productivity.
Administrative settings provides complete control of which features your users need, based on their
respective roles.
Core features of SAP Personas 3.0 version*:
* This version is in the ramp up stage and would be released shortly.
SAP Screen Personas 3.0 is now integrated into the Web GUI, which implies a simpler architecture, no separate client
application and also eliminates the dependency on Silverlight.
Get started with SAP Screen Personas
SAP Screen Personas application initialization
Once SAP Screen Personas is installed and customized, the Personas administrator provides a URL to the business
user to access the application. This URL navigates the business user to the Login screen of the SAP Screen Personas
system. Upon successful login, you will see a P icon on the top of your screen.
As a business user, depending on your rights, you can click the P icon to view the Personas Flavor bar. This Flavor bar
displays all the flavors available for the user. As a business user, you can:
Access any flavor shared with you.
Create a new flavor.
Work on scripting.
Edit a flavor.
Access Flavor Gallery.
Select/Create themes.
The following are the Personas basic functions, which you can perform to enhance the user experience:

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Roles
The following are the Personas basic functions, which you can perform to enhance the user experience:
Admin user: Who has got full rights including creating and editing themes.
Editor user: Who has got full access to the client, but not the admin UI.
Consumer user: Provides only read-only access to the Personas flavors.
Consumer User
If you are a consumer user, you can view and share flavors in the SAP Screen Personas. However, you need appropri-
ate permissions from the admin user to perform these tasks.
Admin User
As an admin user, you can manage the following backend operations such as:
Generic tasks (F4 Help whitelist, URL whitelist, FM whitelist, corporate colors, import clients)
Flavor maintenance
User and role Maintenance
Theme maintenance
Icon maintenance
Resource maintenance
Additional administrative actions (run health check tool, perform cleanup activities, maintain screen ID,
overwrite entries, maintain control ID, overwrite entries)
Features at a glance
Flavors Gallery
A flavor in SAP Screen Personas context identifies a specific personalization for a specific SAP transaction in a specific
system. A flavor is always linked to a specific SAP transaction (for example VA01). On the other hand, a single SAP
transaction can have more than one flavor. You can select any of the available flavors to personalize a specific SAP
transaction; however the basic flavor is available to all the users by default. You can create flavors to simplify your
work by minimizing buttons, fields etc.
Availability of flavors:
Flavors are created centrally and are made available to you by the admin user.
You can create, edit, share or remove flavors, provided you have the right credentials.
Figure 1: Consumer User Interface (Image Courtesy: SAP)

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Figure 2: Flavor Gallery (Image Courtesy: SAP)
Flavors Gallery displays all the flavors, which are available to you as a user. Flavors lists the following information:
Flavor name
Owned by
Last changed date
Description
All the available flavors defined for varied transactions are listed in the Flavor Gallery. You can choose any flavor to
incorporate it to your profile, wherein all flavors in your profile are displayed in the Flavor bar. Apart from that, all
flavors, which are shared with you are displayed in the Flavor Gallery.
Enhance business user productivity by offering only the right screen elements and data to process the
business transactions faster and more accurately with less data entry fields.
Enhance user satisfaction considerably by automating repetitive tasks and simplifying complex screens
through pre-filled fields and pull down menus.
Reduce personalization costs by eliminating the need for ABAP programmers or scripting experts.
Decrease training time for SAP users.
Value proposition with flavors
The steps for creating an SAP Screen Personas flavor on an abstract high level is illustrated in the following figure.
Of particular relevance is that the actual development of the new screen is only one step of the complete process.
You will optimize improvements to your user experience by investing time in the preliminary steps of identifying
and analyzing the process for which you wish to build the flavor.
Process of creating a flavor

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Figure 3: Flavor Creating Process
Innovapptive Thought Leadership - SAP Screens Personas
Scripting is a powerful tool that lets you perform various actions like skipping screens, pre-filling transactions and
executing WEBRFC. Scripting is enabled in the Flavor bar and you have a separate scripting window that can be
invoked. Scripting uses JavaScript that includes features such as looping, nested IF conditions and logging capabili-
ties. A script library is maintained independent of the buttons, making it easier to reuse scripts across flavors.
You can upload and use images with the help of the following methods:
1. Home tab – Assign an image or upload an image (Upload button).
2. Insert tab – Image button.
Scripting
Images
Figure 4: Insert Image from Image Gallery (Image Courtesy: SAP)

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Figure 5: Upload Image from File (Image Courtesy: SAP)
You can use themes across all flavors to help you implement the same look and feel across every flavor. As per your
assigned rights, you can select and edit an existing theme or even create a new theme.
Themes
Figure 6: Themes (Image Courtesy: SAP) Figure 7: Insert Icon from Gallery (Image Courtesy: SAP)

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Figure 8: Screens after applying SAP Screen Personas
Administrative transactions
Only an admin user can process these administrative transactions, which comprises of managing the configuration
and other system activities in order to support the business users.
The admin user can take care of the following functions:
Flavor maintenance
Theme maintenance
Resource maintenance
User and role Maintenance
Icon maintenance
Health check tool
Maintain screen ID overwrite
Maintain control ID Overwrite
Perform cleanup activities
F4 Help whitelist
URL whitelist
FM (Function Module) whitelist
Let’s have a brief overview of some of the core functions as listed above

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Delete unused flavors.
Assign/remove groups for which the flavors have been assigned.
Assign/remove users to whom the flavors have been assigned.
Assign/remove systems for which the flavors have been assigned.
Copy flavors for reusing them later.
Share flavors with groups.
Transport flavors.
Export flavors.
Make flavor IT supported.
Flavor maintenance
Theme maintenance
This refers to assigning themes to the roles/transactions and delete unused themes.
Using theme maintenance, you can:
Delete unused flavors.
Assign/remove groups for which the flavors have been assigned.
Assign/remove users to whom the flavors have been assigned.
Assign/remove systems for which the flavors have been assigned.
Copy flavors for reusing them later.
Share flavors with groups.
Transport flavors.
Export flavors.
Make flavor IT supported.
Resource maintenance
Resources refer to the images that you have uploaded to be used in Personas. Using resource maintenance, you can:
Make the resource public (provides access to everyone).
See the resource that has used the flavor.
Remove the resource.
Upload a new resource.
Export/transport a resource.
User and role Maintenance
As an admin user, you can maintain users and roles for Personas and process the following tasks:
Select users and assign them to appropriate groups.
View user details.
Manage flavors.
Maintain user roles that launches the SU01 transaction for the user.
Manage role assignments.

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Shortlink maintenance
As an admin user, you can manage the ShortLink that is provided to the business users that helps to access the
required flavors directly. You can create new shortlinks or delete existing shortlinks.
Transport
Using the Transport feature, you can incorporate flavor sharing and assignments in the transport request, letting
you to define these in the test environment, provided the user setup in test matches with what you have defined in
production.
Using this feature, you can:
Select users and assign them to appropriate groups.
View user details.
Manage groups.
Manage systems.
Mass user maintenance
Using this feature, you can assign SAP Screen Personas systems and roles to a group of users in the Mass User
Maintenance Screen. Accordingly, you can assign systems to groups of users as well as assign roles to the users.
Figure 9: User and Role Maintenance (Image Courtesy: SAP)

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Group management
You can use this feature to manage various groups of users, including assigning systems to the group, assigning
users to a particular group or even sharing flavors with users of a particular group
Group maintenance
As an admin user, you can manage groups of business users for this application. You can accordingly:
Create, change or delete a group.
Assign permissions for different users, based on their role and business needs.
Add/remove a user from a group.
Assign specific flavors to a group of users.
Remove flavors assigned to a group.
Copy group for reusing it later.
Mass Group Maintenance
As the name indicates, you can create groups, based on the profile generated (PFCG) roles and can process the
following tasks:
Create mass groups of users using PFCG roles.
Delete mass groups.
Import roles from excel.
Profile Wide Settings
You can manage the following profile wide settings:
Change the control level settings.
Change the specific type settings.
Replace all the texts in a particular screen.
Translation
This is a unique feature that lets you trigger the translation process of the text in a Personas system. Using this
feature, you can prepare for translation as well cleanup excessive translation.

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Benefits
Technical Benefits
Provides a single UX entry point for all SAP application designs :
Use SAP Screen Personas to enhance any Dynpro screen into the Fiori design.
Launch SAP Screen Personas transactions from any of the platforms: Browser, Fiori Launchpad,
NWBC or SAP Portal.
Provides an intuitive suite on SAP HANA experience :
Simplify any of the 10,000+ SAP GUI transaction screens for which no smart Business Cockpit,
Factsheet or Fiori app exists.
Enables seamless migration to cloud :
Access any SAP GUI transaction through browser.
Eliminate SAP GUI dependency (no need to install any client on desktop systems).
Business Benefits
Improve employee productivity in terms of percentage of time spent on data entry.
Simplify the user interaction through SAP – enhance adoption of business processes.
Reduce the overall employee training costs.
Minimize rework and ensure data quality.
Improve your company’s image and branding.
Minimize personalization costs
Conclusion
This white paper provided some useful insights about SAP Screen Personas from a business perspective covering
concepts such as overview, system requirements, functionality and finally discussing about certain core technical &
business benefits. We at Innovapptive fondly hope that this knowledge article would provide a perfect platform to
get started to appreciate and apply SAP Screen Personas to your SAP screens, taking user experience to the next
level – let your users do more with less.

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November 2014
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Innovapptive Thought Leadership - SAP Screens Personas