1. SAP Screen Personas
November 2013

2. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
SAP GUI heavily influences opinions of SAP usability
© 2013 SAP AG. All rights reserved.
2

3. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
1.
2.
3.
Provide consumer‐grade
UX for NEW applications
(SAP UI5)
RENEW widely used use
scenarios
(SAP Fiori)
ENABLE customers to
improve UX of their
specific value scenarios
(SAP Screen Personas)
Number of use Scenarios
Personas is a key part of SAP’s User Experience strategy:
Enable customers to improve their SAP GUI screens
NEW
New
RENEW
ENABLE
Time
© 2013 SAP AG. All rights reserved.
3

4. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Personas and Fiori are complementary
SAP Screen Personas SAP Fiori
Routine tasks
Types of task
Specialized, routine
tasks
Transaction support All SAP GUI transactions Many common
transactions
Out of the box
Personalize any
Ready to run
functionality
transaction in minutes
Primary focus
Desktop
Smartphone, tablets,
(Windows and Mac)
desktop
Personalizable
Yes. You can modify any Not necessary. Fiori
aspect of the SAP GUI to apps run out-of-the-box
on any device.
suit your unique needs.
Tag line
Productivity through
Keeping simple things
Personalization
simple
© 2013 SAP AG. All rights reserved.
4

5. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Personas empowers customers
Productivity through Personalization
© 2013 SAP AG. All rights reserved.
5

6. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Elevator Pitch
SAP Screen Personas allows companies to improve
user productivity through personalization of their SAP
ERP screens.
By providing the right information to the right users in
the right context, they can get more done in less time
with greater accuracy. With more intuitive SAP
screens, organizations can enhance user
satisfaction, minimize training time, and spend less
money on screen modifications.
© 2013 SAP AG. All rights reserved.
6

7. Hide & Merge
Change
Colors
Automate
Steps
Conditional
Formatting
Change
Labels
Re-arrange
© 2013 SAP AG. All rights reserved.
7

8. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
SAP Screen Personas enhances ERP usability
Business User
Productivity
SAP
Adoption
Cost of
Personalization
Training
Time
© 2013 SAP AG. All rights reserved.
8

9. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Value Proposition
• Improve business user productivity by providing only the
essential screen elements and data to complete business
transactions faster and more accurately through fewer data
entry fields and reduced scrolling.
• Increase SAP adoption by making screens easier to use.
• Enhance user satisfaction by automating repetitive tasks and
simplifying complex screens through pre-filled fields and pulldown menus, which help the user save time on data entry.
• Reduce the cost of personalization by eliminating the need for
ABAP programmers or software developers.
• Decrease training time for SAP users with intuitive screens.
© 2013 SAP AG. All rights reserved.
9

10. Personas makes users more productive
Example: Verifying a Sales Order
With Personas
1
click
1
Clean, branded screen
Without Personas
1
2
3
4
5
6
7
7
clicks
Data in tabs
© 2013 SAP AG. All rights reserved.
10

11. Personas improves process flows
Example: Create Notification Transaction
With Personas
►
►
2
~11
clicks
~8
clicks
1
clicks
clicks
Without Personas
6
►
clicks
● Hierarchical tree
which is rarely
used
● Too many buttons
4
clicks
● Notification type
needs to be
selected from list
via F4 help
© 2013 SAP AG. All rights reserved.
►
5
clicks
● No templates for
free text provided
● Unused / empty
space
►
~5
clicks
►
~34
~14
clicks
clicks
● Complex hierarchical ● Too many tabs,
structure
some not needed
at all
● Too many buttons
● Some fields not
needed
11

12. Personas makes screens more intuitive
Example: Paying a Vendor
With Personas
Without Personas
● Intuitive where to enter data
● Pre-filled values speed process
● Overwhelming choices
● Must memorize many numbers
4
fields
© 2013 SAP AG. All rights reserved.
37
fields
12

13. Live Demo
© 2013 SAP AG. All rights reserved.
13

14. Personas allows IT to make business users happier.
Personas for IT
● Improve business user satisfaction
● Increase business user efficiency
● Reduce the time to modify SAP screens
● Provide centralized administration of flavors

15. Business users get more done, faster, with fewer errors.
Personas for Business
● Access the right information in the right context
● Streamline business processes with simpler transactions
● Personalize screens to match specific job roles
● Reduce the cost of personalizing the user experience

16. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Personas 2.0 = one package with two products inside
Personas 2.0
Personas Silverlight
Personas HTML
Who
• SAP GUI users that want to
improve usability
What
• Access SAP through Silverlight
application in browser
• Requires Silverlight plug-in
• Streamlining transactions and
process flows (tab merging)
• Automate repetitive keystrokes
(scripting)
• Granular personalization of
screens
Who
• Web GUI users that want to
improve screen aesthetics
What
• Access SAP through SAP
WebGUI (through browser)
• No Silverlight required
• Change color themes
• Include background images
• Hide/show controls
• Set default values
• Add tooltips
• Share flavors, set as default
© 2013 SAP AG. All rights reserved.
16

17. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Before you start using Personas, understand the process
Automate Where
Appropriate
Build Screens
Using Personas
Analyze Data
Requirements
Simplify
Processes
Identify
Processes
© 2013 SAP AG. All rights reserved.
17

18. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
It takes a team to deliver a successful Personas project
Business
process
expertise
Personas
knowledge
© 2013 SAP AG. All rights reserved.
Design
skills
18

19. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Personas delivers business value to your organization
•
Improve user productivity
 Gain time to work on additional projects
 Reduce learning curve on SAP, cut training costs
 Reduce cost of personalizing SAP GUI screens
•
Drive adoption with empowered users
 Tailor screens for specific business roles/individuals
 Increase user satisfaction
•
Build consumer-grade user interface
 Match current UI standards without disruption
© 2013 SAP AG. All rights reserved.
19

20. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Calculate the value in your environment
Improve user productivity Decrease training costs
 Number of users
 % time spent on data entry
 Per user annual salary
 Improvement range: 30-60%
Increase data quality
 Number of data entry errors
annually
 Average cost to correct each
error
 Improvement range: 10-30%
© 2013 SAP AG. All rights reserved.
 Number of users
 % trained annually
 Training cost per user
 Improvement range: 40-60%
Reduce cost of screen
personalization
 Number screens modified per
year
 Average cost per screen
 Improvement range: 60-80%
20

21. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
Summary
Value
Productivity through Personalization
Works on
SAP GUI (Dynpro Screens)
(Windows or Mac desktop, Win 8 tablet)
Requires
Business Suite (ECC 6)
Kernel 7.21 or higher (7.40 for HTML)
Not for
Web Dynpro applications, CRM, SRM,
iPad, iPhone, Android
Availability
Now
© 2013 SAP AG. All rights reserved.
21

22. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
More information
SAP Screen Personas
Product Page
http://www.sapscreenpersonas.com
Fact Sheet
http://wiki.sdn.sap.com/wiki/download/attachments/298682098/
SAP_Screen_Personas_customer_fact_sheet.pdf
Demo Videos
http://www.youtube.com/watch?v=gquHYSGHol8 (intro)
http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)
http://www.youtube.com/watch?v=h5ABusVy9I4(product tour)
Customer-Facing
Presentations
http://www.slideshare.net/peterspielvogel/sap-screenpersonas20overviewaugust2013
How-to instruction
videos
http://goo.gl/Y8I1s
Myth vs. Truth
blog series
http://goo.gl/B2MIO3
© 2013 SAP AG. All rights reserved.
22

23. 1
SAP UX Strategy
2
Business Value
3
Demo
4
Implementation
5
More Information
2013 H1 Webinar Series
Make SAP ERP Beautiful
with SAP Screen
Personas
http://scn.sap.com/community/gui/blog/2013/03/05/q
a-transcript-from-sap-screen-personas-webinar-1
Streamline Quote to
Cash Process with SAP
Screen Personas
http://scn.sap.com/community/gui/blog/2013/03/09/q
a-transcript-from-sap-screen-personas-webinar-2
Planning, deploying, and
http://scn.sap.com/community/gui/blog/2013/03/18/q
managing Personas in
a-transcript-from-sap-screen-personas-webinar-3
your SAP environment
How to improve master
data quality with SAP
Screen Personas
http://scn.sap.com/community/gui/blog/2013/04/09/q
a-transcript-from-sap-screen-personas-webinar-4
Varian Medical Improves
Sales and Distribution
with SAP
http://scn.sap.com/community/gui/blog/2013/05/02/q
a-transcript-from-sap-screen-personas-webinar-5
© 2013 SAP AG. All rights reserved.
23

24. Thank You!
www.sapscreenpersonas.com