1. Orange County Convention Center
Orlando, Florida | June 3-5, 2014
SAP Screen Personas Co-Innovation Project
Steve Rumsby (University of Warwick)
Sebastian Steinhauer (SAP)

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Disclaimer

3. University of Warwick
Undergraduates 12,400
Postgraduates 5,300
Staff 4,500
Revenue £460m
Founded in 1965

4.  Financials (FI, CO, MM, SD, PS) live on R/3 4.0B in 1999
 Service Management live in 2000
 Upgrade to 4.7 in 2004
 Upgrade to ERP6 EHP5 in 2013
 Upgrade to ERP6 EHP7 in 2014
SAP Usage & History

5.  Web Dynpro
 ITS
 GUIXT
 SAPUI5
 Workflow
 Portal
 Adobe Forms
 Duet Enterprise
 Mobile
 SAP Screen Personas
Improving User Experience
http://scn.sap.com/community/gui/blog/2013/04/19/sap-user-interface-
technologies

6. University Campus
Planned orders 9k
Reactive orders 40k
Total budget
maintenance +
new build
£25m
Campus area 700
acres
Service Management

7. Goal:
Simplify
Personas Project – Estates
Reduce:
 Amount of training required
 Number of process steps
 Number of Clicks
 Number of Screens

8. Demo

9. Demo
Cost codes Purchase orders
Helpdesk Service order
display

10.  Reduced development time
 Perfect for design thinking/agile techniques
 User involvement is critical
 Reduced testing time
 Underlying SAPgui transactions have to be tested anyway
 Very little extra Personas testing needed
 Reduced training time
 Training course for estates reduced in length by 50%
 Increased user satisfaction
 “It’s been my first time seeing or using SAP and I found it very
easy and straightforward.”
 “This is so easy. Is it even possible to make a mistake?”
Benefits

11. Existing Personas Architecture

12. New Personas Architecture

13.  Build on proven components
 Tight integration into core SAP components
 Rendering using the SAP GUI for HTML
 Performance
 Simpler architecture
 Less roundtrips
 Separation of concerns – Simple and Powerful
 Theming – create once, use everywhere
 Scripting – powerful scripting API
 Editing – individual changes per screen
Personas 3.0 – The next Generation

14. Demo

15. Co-innovation process
SAP Imagineering works with SAP customers to explore
disruptive technologies, business models, and market
opportunities across different topics as well as new markets
that SAP may serve in the future.

16.  Productivity through Personalization
 Simplify for individuals and improve overall productivity
 Build on existing investments
 Use existing GUI transactions
 Improve situation instead of replacing
 Co-innovation leads to successful innovation
 Customers know best what they need
 Help, listen, share
Best Practices

17.  Using Personas for personalization results in
reduced testing, development and training time
 Personalization leads to increased user satisfaction
 The new version of Personas is tighter integrated
into core SAP components and provides much more
powerful scripting and personalization capabilities
KEY LEARNINGS

18. FOLLOW US
@steverumsby
@ideacone
@SAPImagineering

19. THANK YOU
THANK YOU FOR PARTICIPATING
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SESSION CODE: 0703
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