Sanjeev Rathi has over 16 years of experience in supply chain management and logistics. He is currently the Senior Manager of SCM at Smile Group, where he is responsible for strategic supply chain planning and inventory management. Previously, he held SCM roles at STAR CJ Network India and adidas India Marketing, where he oversaw warehouse operations and developed systems to optimize order fulfillment cycles. Rathi has expertise in material planning, warehousing, and managing large teams across end-to-end logistics and distribution solutions.

1. SANJEEV RATHI 09899044779
E - mail: rathi.26@gamil.com and rathisanjeev4u@yahoo.com
Objective
Responsible for strategic supply chain planning / inventory planning / warehousing initiatives
focused towards enhancing organizational productivity and growth.
 A result oriented professional with 16+ years of hands on experience in SCM,
logistics management & operations.
 Presently associated with Smile Group (Freecultr) as Sr. Manager SCM.
 A tactful planner with expertise in managing operations activities, streamlining
processes / procedures to facilitate smooth operations process & enhance
productivity.
 Expertise in material management activities involving Material Planning,
Warehousing, Operations, Logistics.
 Experienced in managing large teams with activities encompassing end to end
warehouse & logistics solutions.
 Adroit at structuring & implementing quality assurance activities & systems across
all sections.
 An effective communicator with an in-team working attitude.
Employment History
Currently working with Freecultr (venture of Smile Group), Gurgaon, as DGM – SCM
& Operations (PAN India) from Nov 2011 till date
Direct Reporting to CEO
• Responsible for the end to end order fulfillment cycle starting from
order management cycle and complete SCM administration and general purchase.
• Developed Warehouse Management System, Order Management System in NAV.
• Managing the customer fulfillment cycle within the SLA.
• Vendor management, inventory ageing procedures, cost optimization, ROI’s for all
warehouse and COD’s.
• Responsible for freight logistics (forward and reverse)
• Planning of future capacity for the warehouse & ensuring material availability
for supplies as per TAT.
• Monitoring availability of stock, making appropriate arrangement to ensure timely
deliveries to the Distributor as well as to the Customers
• Responsible for Order processing & last mile delivery of Customer orders through
Courier companies and own distribution.
• Managing Cycle Count (Periodic Inventory Control), Replenishment.
• DSP’s performance on daily/weekly/monthly basis. (MIS report)
• Team management and resource management skills.
Notable Credits
1. Prepared warehouse manual, PAN India distribution network of 28000+ pin codes.
2. Saved cost on packaging and brought down RTO reduction to <10%
3. Successfully implemented Returns Control Process by Delivery Pre-calling and
Customer Confirmation on DSP Non Delivery Reports, after which confirmed orders,
were re-dispatched instead of processing RTOs.

2. STAR CJ Network India Pvt. Ltd.
Sr. Manager – SCM - June 2009 till Nov 2011
Direct Reporting to: VP SCM
Key Responsibilities:
• Responsible for the end to end order fulfillment cycle starting from order
management cycle through pick/pack process mapping & final distribution to the end
consumer (B2C).
• Providing the management with inventory figures, WH productivity for achievement of
optimum numbers weekly & monthly.
• Responsible for complete warehouse administration and general purchase.
• Identifying, evaluating and finalizing 3PL arrangements. Constant monitoring for the
same in order to maintain SLA’S & KPI’S
• Responsible for entire cycle of reverse logistics & future warehouse planning.
• Identifying manpower service providers, evaluations and sign offs Also managed
Packaging and maintaince of inventory at warehouse.
• Implementing improved methods of material handling equipment, stock control and
packaging through systems of Bar Coding, Cross Docking, for customized orders etc
Notable Credits
• Entire project phase implementation for setting up the office sector & warehouses.
• Hired north team and started the warehouse operations.
• Started the warehouse at 45000 Sq. Ft. and then moved to a new facility of 100000
Sq. Ft.
ACHIEVEMENTS : Reduce delivery lead time from 7 to 3 days in NCR. Set up an entire
network within the budget i.e. office, warehouses, delivery cost, vendor management 3PL
logistic etc. Successfully implemented warehouse SOP’s and expansion plans for North
region.
adidas INDIA MARKETING PVT. LTD.
MANAGER – WAREHOUSE – 1 Dec, 04 to June 2009
Heading the adidas India warehouse operations at Gurgaon & Delhi. Providing products to
customers in a timely & efficient manner, monitoring thru puts, inventory turnovers.
Responsible for standard implementation of Pick & Pack Operations and inventory
management.
Stock Turnover Ratios, Productivity Ratios, Periodic Inventory Reviews, Capex Mgmt.,
ABC/HML classification reviews (always better control/High, medium and Low).
Conducting periodic inventory audits and reconciliation. MIS reporting on a daily / monthly
basis to the Mgmt.
AMC and contract management at the warehouse. Export / Import of goods to region Asia
Pacific. Monitoring 3PL contracts and performances.
Allocating annual budget planning process and monitoring expenditures of the warehouse.
Key Responsibilities:
• Supervise personnel including recommendations for hiring, performance evaluation,
work allocation and problem resolution.
• Implementing improved methods of material handling equipment, stock control and
packaging through systems of Bar Coding, Cross Docking, for customized orders etc.
• Rolling forecast preparation on space management of the warehouse – Supply Chain

3. & Operations Planning.
• Manage Customer orders throughout the supply chain to meet service levels.
• Managing Cycle Count (Periodic Inventory Control), Replenishment.
ACHIEVEMENTS : Implemented a 50% increase in Warehouse efficiency through
automation to app. 325 PPPH Installed a state of the art racking facility after strategic
planning of sites.
Joined adidas India as Executive Dec 04, thereafter promoted to as Asst. Manager
in June 05.
Nov 2000– Nov 2004
Bevron India P. Ltd
Bevron India was the authorized C & F (Warehousing & Operations) for adidas
India Mktg. P. Ltd.
Executive - Warehouse
 Independently handling all incoming stocks, physical verifications, and & physical put
away in the warehouse.
 Responsible for the timely dispatch of goods across the country ( & exports ).
Responsible for quantity & article match in terms of dispatch to the customer.
Ensuring minimum short deliveries. Did stock audits.
 Independently handling stock returns, & issuance of Credit Notes as per stock returns
to the respective customers. Ensuring continuous space management at the
warehouse to finally result in maximum efficiency of all operating areas. Handling
door to door deliveries of stocks in National Capital Region (NCR).
Achievements :-
• Worked in the C&F for adidas for 4.5 Years, thereafter incorporated on adidas
payrolls in Dec 2004. Managed the entire transition flow from Delhi to Gurgaon.
• Successfully handled workers strike.
Aug 1997–October 2000
M/S Vikas Kochar & Co. ( Chartered Accountants )
Audit Controller.
Handled Specialized Assignments for:
 PEPSI FOODS LTD. (from June 98 till June 99) handled Logistic activities to export Rice to USSR &
Stock Reconciliation.
 NESTLE INDIA (from Nov-99 to April-00) to complete Debtor Reconciliation assignment.
 Internal & Statutory audit
 Stock Reconciliations & Stock Takes
Education  B.Com (P) from DELHI UNIVERSITY during 1995-1997
 2 Yr Diploma in Computer Application from Aptech, Preet Vihar, New Delhi. 1997-1999
 SCM efficient & effective management – Training from marcus evans
 MBA – Supply Chain Management from MGU.
Software
Knowledge
MS-DOS, Windows-98, MS-Office, dbase
Oracle, SAP, FoxPro, MS Access, Navision Financials.
Personal
Date of Birth :-26th November-1977
Father’s Name :-Mr. Late R.M. Rathi
Marital Status :-Married
Language Known :-English, Hindi
Address
SANJEEV RATHI
125 A, KRISHAN KUNJ, LAXMI NAGAR,
NEW DELHI - 110092

4. 01122468694,
PLACE: New Delhi SANJEEV RATHI
DATE :