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ROI + Brainstorming

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Lightning Talk, part of the UX & UI Hub at Esri UC 2016. Highlighting two techniques: 1) Quantified Brainstorming 2) Journey Canvas

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ROI + Brainstorming

  1. 1. ROI + Brainstorming Frank Garofalo Esri
  2. 2. ROI + Brainstorming
  3. 3. Quantified Brainstorming Journey Canvas ROI + Brainstorming
  4. 4. Journey Canvas ROI + Brainstorming Quantified Brainstorming
  5. 5. Purpose / Objectives • Provide a numerical way to represent the value generated by a brainstorming session • Complimentary to the Scrum methodology for self- organizing teams • Can be used in conjunction with practically any brainstorm method Quantified Brainstorming https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  6. 6. Supplies Needed • Sticky Notes • Space on a wall, flip-charts, or dry-erase board Quantified Brainstorming https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  7. 7. Quantified Brainstorming • Step 1 – Capture Their Expectations  At the beginning of the brainstorming session  Attendees to write down their individual expectations  1 expectation per sticky note https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  8. 8. Quantified Brainstorming • Step 1 – Capture Their Expectations  At the beginning of the brainstorming session  Attendees to write down their individual expectations  1 expectation per sticky note • Step 2 – Display the Expectations  Ask everyone to post their sticky notes on a designated wall or flip-chart  If using a dry-erase board, you can even title it "Expectations“  Mention: at end of the brainstorming, time to review their individual expectations https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  9. 9. Quantified Brainstorming • Step 3 – Proceed with your brainstorm  Tip: As the host or facilitator, review them during a break or lunch https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  10. 10. Quantified Brainstorming • Step 3 – Proceed with your brainstorm  Tip: As the host or facilitator, review them during a break or lunch • Step 4 – Exceeded, Met, Partially Met, Not Met  Create 3 new areas on the wall, labeled:  Expectations Partially Met  Expectations Met  Expectations Exceeded  Original area, now becomes "Expectations Not Met"  Attendees find their sticky notes and move them to the appropriate categories, or to leave them where they are. https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  11. 11. Quantified Brainstorming • Step 5 – Not Met & Partially Met  If time permits, discuss items related to any sticky notes in the "Expectations Not Met" and/or "Expectations Partially Met." https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  12. 12. Quantified Brainstorming • Step 5 – Not Met & Partially Met  If time permits, discuss items related to any sticky notes in the "Expectations Not Met" and/or "Expectations Partially Met." • Step 6 – Quantified Measurement  Total number of expectations captured at the beginning  Count number of sticky notes in each of category  Generate percentages of expectations You’re able to report back to management all of the expectations captured, segmented by category, plus the percentage of each category. https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo 20% 0% 60% 20%
  13. 13. Example (categorized / Step 4) Quantified Brainstorming https://www.linkedin.com/pulse/quantified-brainstorming-frank-garofalo
  14. 14. Journey Canvas ROI + Brainstorming Quantified Brainstorming
  15. 15. Journey Canvas ROI + Brainstorming Quantified Brainstorming
  16. 16. Purpose / Objectives • Describing the purpose of the project as a single statement, and keeping it aligned to the organization's purpose. • Describing the high-level "current state" circumstances • Identify the complications and implications • What are your key strengths and value propositions? • Who are the key target audience members? • How does the project team (or organization) interact with the target audience members? • What are the key objectives and metrics to gauge success? • What drives your budget (cost and revenue)? Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  17. 17. Supplies Needed • Journey Canvas template (as 8.5” x 11” or a poster size) • Sticky Notes • Space on a wall, flip-charts, or dry-erase board Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  18. 18. Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  19. 19. Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  20. 20. Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  21. 21. Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  22. 22. Journey Canvas
  23. 23. As an Individual Activity • Have people individually capture ideas on sticky notes for each section/block Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  24. 24. As a Group Activity • Discuss with your group / team • Within each section/block of the Canvas, move common ideas together (card sort) • Goal: for your breakout group to achieve an understanding of a common journey Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  25. 25. Examples Journey Canvas https://www.linkedin.com/pulse/journey-canvas-business-oriented-group-brainstorming-method-garofalo
  26. 26. Journey Canvas ROI + Brainstorming Quantified Brainstorming
  27. 27. ROI + Brainstorming Frank Garofalo Esri @fgarofalo garofalo.co/uxblog

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