In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.

1. MASTER
CLASS
Rob Petrosino
HEAD OF EMERGING TECH & INNOVATION DIVISION
PEAKACTIVITY
Revolutionizing Marketing:
Navigating the Intersection of
Emerging Tech and Marketing
Tactics
MIAMI, FL ~ JUNE 22 - 23, 2023
DIGIMARCONFLORIDA.COM | #DigiMarConFlorida
DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean

2. F I F T H & C O R
Revolutionizing
Marketing
Navigating the Intersection of Emerging Tech and
Marketing Tactics

3. Role:
Focus:
Outcome:
Fifth & Cor
My Journey to Now

4. Industry Changes

5. 4
Navigating Change:
The Role of Marketing Agencies
The changes within technology and marketing are happening at a breakneck pace that we
have not seen since the early web boom of 2000.
How can I keep up?
➔ Partner with a Marketing agency
➔ Subscribe to Tech & Innovation News
Outlets
➔ Listen to Podcasts & Webinars
➔ Attend Industry Events

6. 5
Why you should take advantage of this
partnership
➔ Seamless Purchasing Experience
➔ Pinterest trends tend to be notably durable
➔ The Pinterest catalog will have access to more brands
and products
➔ Effortlessly Showcase your Amazon Products
Amazon &
Pinterest Join
forces
The groundbreaking alliance between Pinterest and
Amazon is merging the power of visual inspiration with
the convenience of e-commerce.

7. 6
The Path Forward,
Hint: It is not
straight
What to keep an Eye Out For
➔ Rise of AI and Chatbots
➔ The transformation of search experiences
➔ The immersive potential of Augmented Reality
➔ Major Platform Changes
➔ The importance of maintaining consumer trust.
No implementation, change, or expectation will single handedly
change your team but the stacking of these changes on top of each
other will.
IF YOU ONLY REMEMBER ONE THING: It is the importance of collaboration.

8. AI Virtual Assistants

9. 8
Generative AI models are trained on large
amounts of data and learn to recognize
patterns in the data.
Think of Generative AI as your “whiteboarding
buddy” to help you flesh out ideas.
Benefits
➔ Creativity
➔ Flexibility
➔ Data Generation
➔ Anomaly Detection
➔ Storytelling
➔ Personalization
Generative AI

10. 9
The Rise of AI and Chatbots in
Marketing
Chatbots powered by AI have been around for years, however with the launch of Large
Language Models, like Google Bard/Open AI ChatGPT, they now can reach their full
potential across every digital touchpoint.
➔ AI adoption in marketing, specifically ChatGPT app (late 2022), revolutionized
user-brand interaction
◆ Over 1 million users in under 2 months for diverse tasks like email
drafting and code fixing
➔ Real-time personalized responses enhance customer experience 24/7
Chatbots powered by AI have been around for years, however with the launch of Large
Language Models, like Google Bard/Open AI ChatGPT, they now can reach their full
potential across every digital touchpoint.

11. 10
Implementations on websites allow
Generative AI to assist your customer in
navigating the path from idea to purchase
through conversion.
Generative AI

12. 11
Implementations on websites allow Generative AI to assist your
customer in navigating the path from idea to purchase through
conversion.
Benefits
➔ Bing's AI powered by OpenAI's GPT-4 model delivers
conversational search experience, answering complex queries and
providing contextual information
◆ This tool is now posing a significant challenge to Google's
market dominance
➔ Websites & Platforms that engage directly with customers can
haven enhanced search performance and higher touch points.
➔ Customers are the ultimate winners, enjoying more engaging and
thoughtful recommendations
➔ Marketers reap advantages: intuitive query-ad matching,
heightened ad visibility, improved targeting, and potential for
better ROI
Generative AI In
Conversational Search

13. Augmented Reality

14. 13
Gearing Up for Spatial Computing
Augmented Reality Virtual Reality
*No this is not every headset under the sun.
Spatial Computing
Blending the digital and physical worlds, enabling
interactive and immersive experiences that enhance
human-computer interaction.

15. 14
Marketing
& Sales
Goal → Increasing Conversion
Utilizing Augmented Reality in the Purchasing cycle allows
for customers to understand better and at the same time
allows them to move at their own pace.
“Conversion rates increase by 90%
for customers engaging with AR
versus those that don't.” -Shopify
Synthetic Video

16. 15
Enabling Innovation
On Location
➔ Enhanced Visualization
➔ Elevated Learning Environment
➔ Interactive Experiences
➔ Imerse all Five Senses
➔ Hands-on Learning
➔ Active Participation

17. 16
Retail Customers | B2C
➔ Designing education-based selling tools for customers
allows them to engage, interact, and most importantly,
understand the products around them in a way that in
inspiring and entertaining.
➔ These experiences spike users brain activity triggering
them to remember the experience for longer periods of
time that create greater brand affinity.
Interactive
Selling

18. 17
Apple Vision Pro: the Future
Marketing will never be the same.
Content Reimagined:
➔ Elevated Visualization of Data
➔ Enhanced Entertainment Experience
➔ A New Approach to Work
Interactive Future Content:
➔ Innovative Features on Personal Devices
➔ Immersive Experiences Touching all Senses
➔ Bring Companies to the Consumer

19. 18
So, what is the future?

20. Thank You
CONTACT US
Fifth & Cor is at the intersection of
strategy, innovation, and creativity.
We’re a Marketing & Innovation
Company harnessing the best tools to
support brands, consumers, and
communities. We work with clients to
design the future, build the brand, and
tell the story through multi-channel
experiences.
Creating
The
Unexpected