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InventionDesign

&creativestrategyprocess"
What if we reimagine what
the connection between
technology and our world
could be?
Room for More Possibilities
Room for More Possibilities is an agile Invention Design platform seeking new
ways of bringing together design thinking, creative technology and creative
strategy prototyping. !
Who we are"
Invention Strategist Invention Designer Poetic Technologist
Invention Strategist investigates
curious states of our relationship with
technology through deep empathy to
human goals and values.!
!
Invention strategy process challenges
narrow assumptions about the role
products, brands and technology
plays in our lives to identify
opportunity of cultural intervention for
the brand.!
Invention Designer probes opportunities
for new forms of storymaking through
exploration of new form factors capable to
inspire new behaviors and engaging our
imaginative collaboration.
Invention Designer is a rapid prototyper
that can turn invention proposals into
physical objects and experiences through
sketches, storyboards and models driving
development of invention proposal with
imagination and ingenuity.
Poetic Technologist’s role is to
re-imagine what the connection between
technology and our world could be, merging
the virtual and the physical in new ways.
Poetic Technologist goes beyond
technological trends and proposes another
vision of the future of our relationship with
technology through tangible prototype and
imaginative creative technologists skills.
Fostering new roles in creative process"
Room for More Possibilities is about unlocking inventive potential of our
relationship with technology, to inspire new emotional links between
people and brands. !
Mission"
"
"
Brands are more than stories, brands are invention platforms. !
Why"
-  Identifying possibilities of new
emotional links between people
and brands!
-  Inventing new forms of
storymaking!
-  Developing brand’s invention
platforms!
-  Developing invention strategies
and proposals!
-  Designing invention prototypes!
What we do"
"
Our process is about asking “what if?”, investigating, experimenting and
even dreaming in order to encourage thinking about the kind of world we
would like to live in? !
How"
Sampleof

ourinventions"
Invention * today is not about making life more
automated, but about inspiring new behaviors and new
forms of inhabiting technology with our humanity.!
Omnipresence - amplifier of personal presence

WHAT IF CARS COULD HELP US SAY THE THINGS THAT CAN’T BE SAID?!
Through this invention we want to give car credit for extending our presence and
connecting us to people and places that matter to us. !
Omnipresence gives us the ability to make an emotive connection with the future, sending
and receiving touch signals, amplifying a distant presence of the driver.!
VEMOJI - emotional engine for connected car
WHAT IF INTERFACE OF CONNECTED CAR USES EMOTIVE
POWER OF EYE EXPRESIONS?
Vemoji - emotional engine of connected car"
Connected cars provide sense of security on the road, but the interface of these
technologies is passive and trapped in an emergency button experience metaphor.
What if sense of safety could be
conveyed via continues, discrete
sense of ambient emotional
presence.
As cars become “smarter” we can
reimagine new forms of
communication, new forms of
relationship with our cars.
Vemoji is a driving companion,
emotional engine, continuously linking
us to the intelligence of connected
cars. Vemoji translates essential
connected cars’ information through a
palette of empathetic eye cues.
These emotive cues provide an
instant and continuous connection
between human and the car.
Self Documenting Objects"
Lots of surfing brands follow mainstream trends and fashion. Surfing, as a culture of determination and risk can inspire us
to rethink the way we tell the truth.
We live in consumer culture that struggles with how to tell the truth.
To give people new doors to this brand story, we needed new forms of truth telling.
We call them self documenting objects that turn Noll’s products into forms of telling story of surfers’ relationship with the
ocean.
Stealth Mode & Digital Deception

WHAT IF THE CAR WOULD PROVIDE DIGITAL CAMOUFLAGE?
Today, car can be a tool to not just get off the map but
to also get off the digital grid. Cars can provide agile
forms of digital camouflage and digital deception.
Stealth Mode - a simple roof
mounted “deflective screen” can
be installed in any car, for
example new Jeep Renegade, car
with getting of the road heritage
for digital natives.
With push of the button, screen
starts emitting “deceptive signals”
allowing your presence to be
digitally camouflaged, leaving a
CCTV camera with a cloud of
white XXXXXXs.
3D drawing ordering pen"
"
WHAT IF A DOODDLE COULD ORDER PIZZA?
Digital food ordering can feel pretty
automated and disconnected from
informality of home delivery. What if we
reimagine our interaction with technology
during ordering process and make it as
spontaneous and informal as sketching on
a napkin.
Completing a simple drawing of a pizza
with the 3D Pizza Drawing places an order
for your favorite pizza. When the drawing is
finished, the pencil body turns into a pizza
tracker visualizing status of your order.
Slice Sourcing

WHAT IF LOYALTY PROGRAM COULD BE POWERD BY COLLABORATION?
Loyalty programs are often quite “selfish” and at odds with the Shared Economy we live in. They are
automatic, using abstract reward points as currency of loyalty.
“Pizza Slice Sourcing” is a collaborative reward system with social benefits that allows people to
receive their free pizza faster, with a little help from others. There are no points, only slices, pies and
relationships that make pizza happen faster. Slices are the unit of exchange that makes loyalty a
collaborative experience.
Sound Capsule"
WHAT IF WE USE EVOCATIVE POWER OF SOUND TO RESCUE
SPECIAL MOMENTS FROM DIGITAL OBSOLESCENCE?!
"
Lego - The Imagination of Things"
When everything becomes connected (the Internet of things), Lego bricks can be a tool to re-imagine how the
virtual and the physical can come together in new forms.
With Lego Bricks there is no distinction between Analog and Digital. They are unique tools for endless imagination.
Welcome to the Imagination Of Things. !
“Sound brick”" “Lego heart”"
for larger sample of our invention design process and
projects please visit www.roomformorepossibilities.com -

- under construction!
!
Wedesigninventions

toexpandpossibilities
ofhowbrandstoriesare
experiencedandtold."
Invention Design and Creative Strategy
Invention Design and Creative Strategy

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Invention Design and Creative Strategy

  • 2. What if we reimagine what the connection between technology and our world could be?
  • 3. Room for More Possibilities
  • 4. Room for More Possibilities is an agile Invention Design platform seeking new ways of bringing together design thinking, creative technology and creative strategy prototyping. ! Who we are"
  • 5. Invention Strategist Invention Designer Poetic Technologist Invention Strategist investigates curious states of our relationship with technology through deep empathy to human goals and values.! ! Invention strategy process challenges narrow assumptions about the role products, brands and technology plays in our lives to identify opportunity of cultural intervention for the brand.! Invention Designer probes opportunities for new forms of storymaking through exploration of new form factors capable to inspire new behaviors and engaging our imaginative collaboration. Invention Designer is a rapid prototyper that can turn invention proposals into physical objects and experiences through sketches, storyboards and models driving development of invention proposal with imagination and ingenuity. Poetic Technologist’s role is to re-imagine what the connection between technology and our world could be, merging the virtual and the physical in new ways. Poetic Technologist goes beyond technological trends and proposes another vision of the future of our relationship with technology through tangible prototype and imaginative creative technologists skills. Fostering new roles in creative process"
  • 6. Room for More Possibilities is about unlocking inventive potential of our relationship with technology, to inspire new emotional links between people and brands. ! Mission"
  • 7. " " Brands are more than stories, brands are invention platforms. ! Why"
  • 8. -  Identifying possibilities of new emotional links between people and brands! -  Inventing new forms of storymaking! -  Developing brand’s invention platforms! -  Developing invention strategies and proposals! -  Designing invention prototypes! What we do"
  • 9. " Our process is about asking “what if?”, investigating, experimenting and even dreaming in order to encourage thinking about the kind of world we would like to live in? ! How"
  • 10.
  • 12. Invention * today is not about making life more automated, but about inspiring new behaviors and new forms of inhabiting technology with our humanity.!
  • 13. Omnipresence - amplifier of personal presence
 WHAT IF CARS COULD HELP US SAY THE THINGS THAT CAN’T BE SAID?! Through this invention we want to give car credit for extending our presence and connecting us to people and places that matter to us. ! Omnipresence gives us the ability to make an emotive connection with the future, sending and receiving touch signals, amplifying a distant presence of the driver.!
  • 14. VEMOJI - emotional engine for connected car WHAT IF INTERFACE OF CONNECTED CAR USES EMOTIVE POWER OF EYE EXPRESIONS?
  • 15. Vemoji - emotional engine of connected car" Connected cars provide sense of security on the road, but the interface of these technologies is passive and trapped in an emergency button experience metaphor. What if sense of safety could be conveyed via continues, discrete sense of ambient emotional presence. As cars become “smarter” we can reimagine new forms of communication, new forms of relationship with our cars. Vemoji is a driving companion, emotional engine, continuously linking us to the intelligence of connected cars. Vemoji translates essential connected cars’ information through a palette of empathetic eye cues. These emotive cues provide an instant and continuous connection between human and the car.
  • 16. Self Documenting Objects" Lots of surfing brands follow mainstream trends and fashion. Surfing, as a culture of determination and risk can inspire us to rethink the way we tell the truth. We live in consumer culture that struggles with how to tell the truth. To give people new doors to this brand story, we needed new forms of truth telling. We call them self documenting objects that turn Noll’s products into forms of telling story of surfers’ relationship with the ocean.
  • 17. Stealth Mode & Digital Deception
 WHAT IF THE CAR WOULD PROVIDE DIGITAL CAMOUFLAGE? Today, car can be a tool to not just get off the map but to also get off the digital grid. Cars can provide agile forms of digital camouflage and digital deception. Stealth Mode - a simple roof mounted “deflective screen” can be installed in any car, for example new Jeep Renegade, car with getting of the road heritage for digital natives. With push of the button, screen starts emitting “deceptive signals” allowing your presence to be digitally camouflaged, leaving a CCTV camera with a cloud of white XXXXXXs.
  • 18. 3D drawing ordering pen" " WHAT IF A DOODDLE COULD ORDER PIZZA? Digital food ordering can feel pretty automated and disconnected from informality of home delivery. What if we reimagine our interaction with technology during ordering process and make it as spontaneous and informal as sketching on a napkin. Completing a simple drawing of a pizza with the 3D Pizza Drawing places an order for your favorite pizza. When the drawing is finished, the pencil body turns into a pizza tracker visualizing status of your order.
  • 19. Slice Sourcing
 WHAT IF LOYALTY PROGRAM COULD BE POWERD BY COLLABORATION? Loyalty programs are often quite “selfish” and at odds with the Shared Economy we live in. They are automatic, using abstract reward points as currency of loyalty. “Pizza Slice Sourcing” is a collaborative reward system with social benefits that allows people to receive their free pizza faster, with a little help from others. There are no points, only slices, pies and relationships that make pizza happen faster. Slices are the unit of exchange that makes loyalty a collaborative experience.
  • 20. Sound Capsule" WHAT IF WE USE EVOCATIVE POWER OF SOUND TO RESCUE SPECIAL MOMENTS FROM DIGITAL OBSOLESCENCE?! "
  • 21.
  • 22. Lego - The Imagination of Things" When everything becomes connected (the Internet of things), Lego bricks can be a tool to re-imagine how the virtual and the physical can come together in new forms. With Lego Bricks there is no distinction between Analog and Digital. They are unique tools for endless imagination. Welcome to the Imagination Of Things. ! “Sound brick”" “Lego heart”"
  • 23. for larger sample of our invention design process and projects please visit www.roomformorepossibilities.com -
 - under construction! !
  • 24.