This document outlines Samsung's strategy and vision for 2020. It discusses Samsung's goal to inspire the world and create the future through new technology, innovative products, and creative solutions. Samsung aims to achieve $400 billion in revenue and become a top five global brand by 2020. Their strategic pillars are creativity, partnership, and talent. The document also provides a SWOT analysis, noting Samsung's strengths in economies of scale, innovation, and market leadership, as well as weaknesses in software dependence and opportunities in emerging markets and customized products.

1. Presentation Topic
Strategy for Samsung Electronics
By Mohd Amir
13-MBA-IB-27

2. Introduction
Vision India
Vision 2020
Products
SWOT analysis
References

3. Samsung Electronics Co., Ltd. is a South Korean multinational
electronics company headquartered in Suwon, South Korea.
sales networks in 80 countries
Employs around 370,000

4.  Samsung has been the world's largest manufacturer of LCD panels since 2002
 The world's largest television manufacturer since 2006,
 And world's largest manufacturer of mobile phones since 2011
 Samsung Electronics displaced Apple as the world's largest technology
company in 2011

5.  Jong-Kyun Shin is the CEO of Samsung Electronic
 Hyun Chil Hong is the president & CEO Samsung India
Electronics Ltd

6.  Samsung India: Vision
Samsung India aims to be the 'Best Company' in India.
'Best Company' in terms of the
 internal workplace environment,
 our manpower,
 our products
 as well as our efforts to make our customers happy through our products
and services.

7.  As stated in its new motto, Samsung Electronics' vision for the new decade is,
"Inspire the World, Create the Future.“
 Commitment to inspiring communities by holding samsung’s three key strength
1) New technology
2) Innovative product
3) Creative solutions
Plan of reaching $400 billion in revenue and becoming one of the world’s top five
brands by 2020. To this end, Samsung has also established three strategic
approaches in its management:
Three key strategic pillars are:
“Creativity,” “Partnership,” and “Talent”.

10. Strength
 Samsung is enjoying economies of scale
 It is the world's largest manufacturer of mobile phones
 7th rank in the world in terms of brand value in forbes ranking
 2nd largest tech company in the world after Apple
 Samsung enjoys a wide range of products
 Samsung has its core competency in technology leadership and in creativity
 Increasingly growing company (Grows by 49% in India’s mid-priced smart-phone market )
 Innovation and design
 Samsung is Focused on environment
 2nd place in sales of mobile phone
 Samsung has got 1st place in refrigerator brand according to world blaze in 2015 in India

11. Weaknesses
Hardware leader but has too much dependence for software from other parties
Don’t have its own operating system in mobile phones and laptops.
Focus on too many products
Samsung laptops has got 5th place in the world in the ranking of laptopmag.com
while apple has got 1st
Samsung has not been able to match Apple’s marketing capabilities for
smart-phones. Its share of the U.S. smart-phone market fell by 2.3% between
2014 and 2015. In contrast, Apple’s share price grew by 34.9%

12. Opportunities
Growing mobile demand in emerging economies
Growing demand for quality application processors
Customized products in different market
Growing demand for branded products
In most of the countries the per capita income is increasing so there is increase
in demand for those product which may maintain the status

13. Threats
 Price wars
 Rapid technological change
 Breached patents
 Declining margins on profit per product due to high
competition
 Saturated market of smart-phones in developed
countries

14.  http://www.samsung.com/us/aboutsamsung/corporateprofile/visionmission.html
 http://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-
samsung-microsoft-google/
 http://www.samsung.com/us/aboutsamsung/old%20about%20samsung/samsunggroup/affiliatedcompanie
s/SAMSUNGGroup_SAMSUNGSDI.html
 https://en.wikipedia.org/wiki/Samsung_Electronics#/media/File:Samsung_wordmark.svg
 http://www.forbes.com/powerful-brands/list/#tab:rank
 http://www.worldblaze.in/top-10-best-refrigerator-fridge-brands-in-india/
 http://www.laptopmag.com/articles/apple-brand-rating
 http://www.bgr.in/news/samsung-grows-by-49-in-indias-mid-priced-smartphone-market/
 http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/