The electronics industry involves creating, designing, producing, and selling devices like radios, TVs, cameras, computers, and semiconductors. It began in the early 1900s and evolved from radio technology in the 1950s to include analog devices in the 1960s and consumer electronics in the 1970s. In India, the electronics industry took off in 1965 with products like transistor radios and black-and-white TVs and has grown to be a $32 billion industry, making up 0.7% of the global market. Major players in India include Sony, Samsung, Apple, and Nokia.

2. Meaning Of Electronics Industry.
 Business of creating,designing,producing and selling
devices
such as :
radios
televisions
cameras
stereos
computers
semiconductors
transistors etc.

3. EVOLUTION
 The electronics industry came in
1900s when the electron tube having
two elements was invented by John
Ambrose Flemming.
 till the 1950s the techniques
developed were known as “radio
techniques” as they were
mainly used in the radio appliances
 It was the 1960s when the analog
devices were invented that brought a
revolution in the electronics industry
 In 1970s the consumer electronics
were developed

4. IN INDIA
 The electronic industry in india took off
around 1965
 Its was followed by consumer electronics
mainly with transistor radios, black & white
TV, calculators and other audio products
 In 1982 in the history of television in india
the government allowed thousand of colour
TV sets to be imported into the country
 And now growing at a brisk pace
 It is currently US$ 32 billion
 Constitute 0.7 per cent of global electronic
industry

5. Exports from India
 India is also an exporter of a vast range of
electronic components and products for
the following segments
a) Display technologies
b) Entertainment electronics
c) Optical Storage devices
d) Passive components
e) Electromechanical components
f) Telecom equipment

6.  The export performance of electronic goods is expected
to touch US $ 15 billion by 2014-15.
 It is likely to touch 5.5 % in 2014. According to a study
conducted by ISA and Frost Sullivan, India’s semi-
conductor market would grow by 2.5 times.
 The share of electronics production in India's GDP
has been growing over the years 1.6% share in
India's GDP in 2011-12, it has increased to 1.95% in
2014-15.

7. Challenges
 Heavy taxation:- total tax around 25-30%
 65% of indian population still lives in villages
 increase in price wars due to the entry of new
players in the market
 Poor distribution network in semi-urban and
rural areas
 Low awareness of consumer electronics
products in rural India

8. Market Size
The electronic industry in India constitutes
just 0.7 %of the global electronic
industry

9. MAJOR PLAYERS

10. Market Share Of Major Players
 Sony 15 per cent
 Toshiba 13.2 per
cent
 Samsung 18.5 per
cent
 Apple 33.25
percent
 Nokia 30.6 per
cent

11. SONY
 Akio Morita was a Japanese
businessman and co-founder of Sony
Corporation along with Masaru
Ibuka.Morita
 On May 7, 1946, Morita and Ibuka
founded the forerunner to Sony
Corporation, Tokyo Tsushin Kogyo
Kabushiki Kaisha (Tokyo
Telecommunications Engineering
Corporation).
 It had about 20 employees.
 Morita's family invested in Sony during
the early period and became its largest
shareholder. He later joined the navy and
served as a lieutenant during World War

12. SAMSUNG
 Byung-chull Lee He was the founder of
Samsung Group
 was born February 12, 1910, died 19
November 1987.
 He was the son of a wealthy land owner
and had attended lectures at the University
of Tokyo Wesda though not until
graduation.
 After the war, in 1954, Lee founded Cheil
Mojik and build a woolen mill in Chimsan-
dong, Daegu. And that is the largest
woolen mill in the country, the company
grew rapidly into large companies.
 After his death, his estate (Ho-Am) was
opened to the public for tours.

13. APPLE
 Steve Jobs was born in San Francisco, California to
Joanne Simpson and a Syrian father.
 In 1972, Jobs graduated from Homestead High School
in Cupertino, California and enrolled in Reed College in
Portland, Oregon
 One semester later, he had dropped out, later taking up
the study of philosophy and foreign cultures.
 He was co-founder, chairman, and chief executive
officer of Apple Inc. Jobs also co-founded and served as
chief executive of Pixar Animation Studios
 he became a member of the board of directors of The
Walt Disney Company in 2006, following the acquisition
of Pixar by Disney.
 On medical leave for most of 2011, Jobs resigned as
Apple CEO in August that year and was elected
Chairman of the Board. He died of respiratory arrest
related to his metastatic tumor on October 5, 2011.

14. NOKIA
 Knut Fredrik Idestam (October 28,1838–
April 8, 1916) was a Finnish mining
engineer and businessman, best known as a
founder of Nokia.
 In May 1865, Idestam obtained a permit to
construct a groundwood paper
millat Tampere,Finland. The mill began
operations in 1866. In 1871, Idestam
and Leo Mechelin founded Nokia Ltd. and
moved the company's operations to the city
of Nokia, Finland.
 Idestam retired from the management of the
company in 1896.

15. COMPUTERS
 Computers accounted for about 33% of Indian
consumer electronics spending in 2010.
 With PC penetration at about 2%, the computer
hardware compound annual growth rate
(CAGR) for the 2011- 2015 period will be about
18%.

16. AUDIO AND VIDEO
 India’s domestic video, audio and gaming device
market is expected to grow to a value of
US$21.1bn in 2015.
 TV will remain the core product in this category,
with sports events such as India Premier League
cricket and the 2010 Commonwealth Games in
Delhi driving demand for TV set upgrades.
 LCD TV set sales were projected to pass 2.7mn in
2010, while vendors also reported strong growth
in the LED TV set segment.

17. MOBILES
 Mobile Handsets Indian mobile handset sales
accounted for about 33% of Indian consumer
electronics spending in 2015.
 Total Indian market handset sales are
expected to approach 229mn units in 2015, as
mobile subscriber penetration soars towards
145%.
 Vendors are likely to increase their focus on
semiurban rural customers.
 Smartphones and touchscreen models are a
strong growth area