The document provides an overview of the electronics industry in India. It discusses the evolution of the industry from the early 1900s to the present day, with key developments including the rise of consumer electronics in the 1970s and growth of the industry in India starting in the 1960s. Major players in the Indian market are outlined like Sony, Toshiba, Samsung, Apple, and Nokia. The current state of the computer, audio/video, and mobile phone sectors in India are then summarized with projections for continued growth in the coming years.

1. PRESENTATION ON
Chitkara Business School

2. Meaning Of Electronics Industry.
 Business of creating,designing,producing and selling
devices
such as :
radios
televisions
cameras
stereos
computers
semiconductors
transistors etc.

3. EVOLUTION
 The electronics industry came in 1900s when the
electron tube having two elements was invented by John
Ambrose Flemming.
 till the 1950s the techniques developed were known as
“radio techniques” as they were mainly used in the radio
appliances
 It was the 1960s when the analog devices were
invented that brought a revolution in the electronics
industry
 In 1970s the consumer electronics were developed
 These years also saw the dominance of the United
States of America coming to an end with many new
economies showing their presence

4. IN INDIA
 The electronic industry in india took off around 1965
 Its was followed by consumer electronics mainly with
transistor radios, black & white TV, calculators and other
audio products
 In 1982 in the history of television in india the
government allowed thousand of colour TV sets to be
imported into the country
 And now growing at a brisk pace
 It is currently US$ 32 billion
 Constitute 0.7 per cent of global electronic industry

5.  The output of the electronic hardware industry in india is
worth US$ 11.6 billion at present
 India is also an exporter of a vast range of electronic
components and products for the following segments
a) Display technologies
b) Entertainment electronics
c) Optical Storage devices
d) Passive components
e) Electromechanical components
f) Telecom equipment

6.  The export performance of electronic goods is expected
to touch US $ 15 billion by 2013-14.
 In the year 2005 India’s electronic consumption was
around 1.8 %.
 It is likely to touch 5.5 % in 2010. According to a study
conducted by ISA and Frost Sullivan, India’s semi-
conductor market would grow by 2.5 times.
 The share of electronics production in India's GDP has
been growing over the years 1.6% share in India's GDP
in 2001-02, it has increased to 1.95% in 2009-10.

7. The market for electronic products in India has
witnessed significant growth in recent years due to
several factors, such as :-Manufacturing growth
ICT penetration,
growing disposable income
retail boom
and attractive finance schemes

8. Challanges
 Heavy taxation:- total tax around 25-30%
 65% of indian population still lives in villages
 increase in price wars due to the entry of new players in
the market
 Poor distribution network in semi-urban and rural areas
 Low awareness of consumer electronics products in
rural India
 Presence of gray market in consumer electronics
products, especially in DVD player, music players.
Companies need to increase focus on product
differentiation to address various segmental specific
needs.

9. Market Size
The electronic industry in India constitutes
just 0.7 % of the global electronic industry

10. MAJOR PLAYERS

11. Market Share Of Major Players
 Sony 15 per cent
 Toshiba 13.2 per
cent
 Samsung
 Apple
 Nokia 30.6 per
cent

12. SONY
 Akio Morita was a Japanese businessman and co-
founder of Sony Corporation along with Masaru
Ibuka.Morita
 On May 7, 1946, Morita and Ibuka founded the
forerunner to Sony Corporation, Tokyo Tsushin Kogyo
Kabushiki Kaisha (Tokyo Telecommunications
Engineering Corporation).
 It had about 20 employees.
 Morita's family invested in Sony during the early period
and became its largest shareholder.
 He was the oldest of four siblings and his father
Kyuzaemon trained him as a child to take over the family
 He later joined the navy and served as a lieutenant
during World War II.

13. TOSHIBA
 Tanaka Hisashige was a Japanese engineer and inventor
during the late Edo and Meiji period Japan.
 He is one of the founders of what later
became Toshiba Corporation.
 He has been called the Thomas Edisonof Japan"
 Tanaka was born in Kurume, Chikugo province (present
day Fukuoka prefecture) as the eldest son of a tortoise shell
craftsman.
 A gifted artisan, at the age of 14, he had already invented a
loom.
 At 20 he made made karakuri dolls, with hydraulic
mechanism. capable of relatively complex movements, which
were then much in demand by
the aristocrats of Kyoto, daimyō in various feudal
domains, and by the Shōgun’s court in Edo.
 At age 21, he was performing around the country at festivals
with clockwork dolls he constructed himself.

14. SAMSUNG
 Byung-chull Lee He was the founder of Samsung Group
 was born February 12, 1910, died 19 November 1987.
 He was the son of a wealthy land owner and had attended
lectures at the University of Tokyo Wesda though not until
graduation.
 Lee Byung-chull use inheritance to open a rice mill for the
first attempt. efforts were not going well.
 In 1938 Lee Byung-Chull export trading company
established in Korea, selling fish, vegetables, and fruits to
China.
 Lee moved its headquarters to Seoul in 1947.
 After the war, in 1954, Lee founded Cheil Mojik and build a
woolen mill in Chimsan-dong, Daegu. And that is the largest
woolen mill in the country, the company grew rapidly into
large companies.
 After his death, his estate (Ho-Am) was opened to the public
for tours.

15. APPLE
 Steve Jobs was born in San Francisco, California to Joanne
Simpson and a Syrian father.
 In 1972, Jobs graduated from Homestead High School in
Cupertino, California and enrolled in Reed College in
Portland, Oregon
 One semester later, he had dropped out, later taking up the study of
philosophy and foreign cultures.
 He was co-founder, chairman, and chief executive officer of Apple
Inc. Jobs also co-founded and served as chief executive of Pixar
Animation Studios
 he became a member of the board of directors of The Walt Disney
Company in 2006, following the acquisition of Pixar by Disney.
 On medical leave for most of 2011, Jobs resigned as Apple CEO in
August that year and was elected Chairman of the Board. He died
of respiratory arrest related to his metastatic tumor on October
5, 2011. He continues to receive honors and public recognition for
his influence in the technology and music industries

16. NOKIA
 Knut Fredrik Idestam (October 28,1838– April
8, 1916) was a Finnish mining
engineer and businessman, best known as a founder of
Nokia.
 In May 1865, Idestam obtained a permit to construct a
groundwood paper millat Tampere,Finland. The mill
began operations in 1866. In 1871, Idestam and Leo
Mechelin founded Nokia Ltd. and moved the company's
operations to the city of Nokia, Finland.
 Idestam retired from the management of the company in
1896.

17. CURRENT SCENARIO
 India’s consumer electronics devices market,
defined as the addressable market for computing
devices, mobile handsets and AV products, is
projected at about US$29.4bn in 2011.
 This is expected to increase to US$50.6bn by
2015, driven by rising incomes and growing
affordability. Only nine out of 1,000 people in India
own a computer, one-fifth of the level in China,
while Indian handset population penetration is
about 57%.

18.  Spending on consumer electronics devices is
projected to grow at an overall CAGR of 14%
through 2015, with the key segments including
low-cost mobile handsets, colour TVs, set-top
boxes and notebook computers.
 In 2010 demand for LED TV sets grew
strongly, and touchscreen phones were
another growth area.

19. COMPUTERS
 Computers accounted for about 33% of Indian consumer
electronics spending in 2010.
 BMI forecasts Indian domestic market computer
hardware sales (including notebooks and accessories)
of US$8.9bn in 2011, up from US$8.0bn in 2010.
 Sales were up by as much as one-third in H110
compared with the same period of the previous year.
 With PC penetration at about 2%, the computer
hardware compound annual growth rate (CAGR) for the
2011- 2015 period will be about 18%.

20. AUDIO AND VIDEO
 India’s domestic video, audio and gaming device
market is expected to grow to a value of
US$21.1bn in 2015.
 TV will remain the core product in this
category, with sports events such as India Premier
League cricket and the 2010 Commonwealth
Games in Delhi driving demand for TV set
upgrades.
 LCD TV set sales were projected to pass 2.7mn in
2010, while vendors also reported strong growth
in the LED TV set segment.

21. MOBILES
 Mobile Handsets Indian mobile handset sales
accounted for about 33% of Indian consumer
electronics spending in 2009.
 Total Indian market handset sales are expected to
approach 229mn units in 2015, as mobile
subscriber penetration soars towards 145%.
 Vendors are likely to increase their focus on
semiurban rural customers, with penetration in
rural areas estimated at less than 15%, far below
the national level.
 Smartphones and touchscreen models are a
strong growth area