The document discusses the color television (CTV) market in India. It provides details on the size and growth of the Indian CTV market over time. It discusses the major players in the Indian CTV market, including both multinational companies (MNCs) like Samsung, LG, and Sony as well as Indian companies like BPL and Onida. It analyzes how MNCs have gained market share from Indian companies by investing more in technology, marketing, and after-sales service. Indian companies are now trying to regain market share through innovations, pricing strategies, branding, and aggressive marketing.