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Samsung new
- 1. Deepanshi Rajput -57 Sainath Ponnaganti – 126 Shahabaz Kattubadi - 134
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- 3. History & Information •Samsung was founded by Lee Byung-chul in 1938 as a trading company • Samsung entered into electronic industry in late 1960s and and construction, shipbuilding industries in mid 1970s • In 1987, it was separated into 4 business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group • Samsung’s first product was a black and white TV set • The logo symbolize stability, reliability and corporate social responsibility
- 4. 1938 to 1969 •Samsung started out as a small trading company with 40 employees, dealt in dried fish, local groceries & noodles • In 1947, Lee started a sugar refinery and in 1954, founded Cheil Mojik, a woollen mill • In late 1960s, Samsung Group entered electronic industry 1970 to 1999 • In 1980, Samsung acquired the Hanguk Jeonja Tongsin and entered telecommunications hardware • In 1995, it created its first Liquid-Crystal Display screen 2000 to Present • In 2000, it opened a computer programming laboratory • In 2011, Samsung sold its hard disk drive business to Seagate
- 5. Products • Samsung Electronics •Samsung Construction & Trading Corporation (C&T) • Samsung Heavy Industries • Samsung SDS • Samsung Life Insurance • Samsung Fire & Marine Insurance • Renault Samsung Motors (RSM) • Cheil Worldwide
- 6. Marketing & SellingStrategies Samsung strategy has been argued as the best marketing strategy :- 1. Price 2. Place 3. Promotion 4. Product
- 7. Marketing & SellingStrategies • Advertising by Celebrity endorsement, sport players • Promotional offers(free entry) in TV show , “10 ka Dum” • Promoting through various TV shows, “ kuchh rang pyaar k ase bhi” • Providing free content by collaborating with owner of movies like “ love aaj kal”, “Ghajini” • Organising different campaign like “phod ke dekho”, “daba ke jeeto offer” • Sponsoring events like Olympics, lakme India fashion week, Samsung IIFA awards • Direct mailing through the database on e-commerce site • Competitive advertising like in the recent video
- 8. Continued.. Price:- • Skimming • Competitive Place:- •Direct dealer interference • Channel marketing • Contracting with distribution companies
- 9. Sales Turnover (2017) IndustriesQ1 Q2 Q3 Q4 Consumer Electronics 10.34 10.92 11.13 12.72 IT & Mobile Communications 23.50 30.01 27.69 25.47 Semicon 15.66 17.58 19.91 21.11 Display Panel 7.29 7.71 8.28 11.18 Device Solutions 22.85 25.25 28.02 32.05 Total 50.55 61.00 62.05 65.98 Unit : KRW Trillion 1-KRW = 0.061 INR
- 10. Market Share Period AppleSamsung Huawei Oppo Others 2016Q4 18.2% 18.0% 10.6% 7.3% 42.5% 2017Q1 14.7% 23.3% 10.0% 7.5% 40.2% 2017Q2 11.8% 22.9% 11.1% 8.0% 40.0% 2017Q3 12.4% 22.1% 10.4% 8.1% 39.5% 2017Q4 19.7% 18.9% 10.7% 6.9% 36.6%
- 12. Future Plans • Samsungis playing a lead role in 5G development and standardization • Samsung is planning to set up a $300 million fund to invest in auto start-ups and companies • Samsung plans to release a Folding Screen Smartphone • Samsung is aiming to introduce smart speaker from amazon.com • Samsung India has signed a MoU with BITS Pilani to facilitate advanced learning at Samsung R&D Institute
- 13. Conclusion • Samsung marketingstrategy is perfect for market • Samsung is the best innovative company present in the market with high quality product with lesser price • Samsung has efficiently cope with the technical and competitive challenges • Samsung is dedicated to bring innovation and comfort to the make world a better place
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