This document summarizes the responses from a primary audience research survey about a pop music magazine. The respondent indicated that the magazine appeals to them and fits the conventions of a pop music genre magazine, with modern images, color scheme, and layout. However, the text appears a bit overcrowded. The headlines don't stand out enough to draw the reader in. The impression is that the magazine would appeal most to young adults and teenagers given the focus on pop music and vibrant, eye-catching design.

1. Primary Audience Research - Questions
Does this magazine appeal to you?
Yes
What type of genre magazine do you see this as?
Pop Music
Do you think the images follow the conventions of this genre?
Yes, the images are very modern and current
Do you think the colour scheme works well with the magazine?
Yes
Does the layout of the text and images work effectively (is it too over crowded etc)?
I think that the text looks a little over crowded however the overall aesthetic is modern and
visually pleasing
Do you think that the headlines draw you into wanting to read the articles?
They aren't very bold so don't draw you into the magazine as much as they would if the text
was bolder
Does the use of the spotlight draw you into wanting to buy the magazine?
I dont know what a spotlight is
Do you think anything on the magazine goes against the conventions of the genre (if so why and
does this attract or deter you from the magazine)?
No. I think the colour scheme and images fit the genre because pop music is often modern
and lively
What impression of the magazine do you get from the images that are used?

2. I get a good impression of the magazine
What type of audience do you think this magazine would appeal to (give a
description)?
I think this magazine would appeal most to young adults and teenagers
because pop music is often aimed at that age group. Furthermore, the
colours are vibrant and eye catching which is most desired by teenagers.