With the virtual curtain being drawn on AliveNow SAMMIE, here's a loud and warm cheer for all the winners that made it all worthwhile.

1. BEST SOCIAL MEDIA BRAND
- CAUSE MARKETING
Uber India
Uber India
Gender Commute Gap
GOLD

2. BEST SOCIAL MEDIA BRAND
- CAUSE MARKETING
Oyo Hotels and Homes
Oyo Hotels and Homes
Women's Day ORM
GOLD

3. BEST SOCIAL MEDIA BRAND
- CAUSE MARKETING
Mukul Madhav Foundation
Mukul Madhav Foundation
#JamTheTrafficking
Agency : Schbang Digital Solutions
SILVER

4. BEST SOCIAL MEDIA BRAND
- CAUSE MARKETING
HDFC Life Insurance Company Limited
HDFC Life Insurance Company Limited
#PromiseWalaDabba
Agency : Logicserve
SILVER

5. BEST USE OF SOCIAL MEDIA TO LAUNCH A
PRODUCT OR SERVICE (PRODUCT)
MG Motor
MG Motor
Launch of MG Gloster
Agency : Cheil India
GOLD

6. BEST USE OF SOCIAL MEDIA TO LAUNCH A
PRODUCT OR SERVICE (PRODUCT)
Johnson's Baby India
Johnson's Baby India
Cotton Touch
SILVER
Agency : DDB Mudra Group

7. BEST USE OF SOCIAL MEDIA TO LAUNCH A
PRODUCT OR SERVICE (PRODUCT)
Realme
Realme
ChargerAnxiety
Agency : Sociowash
SILVER

8. BEST USE OF SOCIAL MEDIA TO LAUNCH A
PRODUCT OR SERVICE (PRODUCT)
Godrej Security Solutions
Godrej Security Solutions
#BilkulSafeHai
Agency : Wunderman Thompson - Creative agency, Redwall Media Works-
Social Media agency, Digital Performance agency - Isobar India
SILVER

9. BEST USE OF SOCIAL MEDIA TO LAUNCH A
PRODUCT OR SERVICE (SERVICE)
AltBalaji
AltBalaji
Mentalhood
SILVER

10. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(FACEBOOK)
Kotak Mahindra Bank
Kotak Mahindra Bank
#MomsOnDuty
Agency : Tonic WorldWide
GOLD

11. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(FACEBOOK)
American Express
American Express
#ShopSmall
Agency : Genesis BCW
SILVER

12. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(INSTAGRAM)
SonyLIV
SonyLIV
Scam 1992 – The Harshad Mehta Story
Agency : White Rivers Media
GOLD

13. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(INSTAGRAM)
KFC India
KFC India
#ColonelsChristmasHunt
Agency : Blink Digital
SILVER

14. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(TWITTER)
Paytm
Paytm
GOLD

15. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(TWITTER)
LinkedIn India
LinkedIn India
Agency : 22 Feet Tribal Worldwide
SILVER

16. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(YOUTUBE)
Cure.fit
Cure.fit
Be Better Everyday
Agency : Social Panga
SILVER

17. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(LINKEDIN)
Myntra
Myntra
#MyntraLife
Agency : Social Panga
GOLD

18. BEST USE OF SOCIAL MEDIA BRAND - PLATFORMS
(QUORA)
ICICI Prudential Mutual Fund
ICICI Prudential Mutual Fund
Agency : Yellow Seed - The Content Company
GOLD

19. BEST USE OF INFLUENCERS FOR A LAUNCH
Uber India
Uber India
#SaferForEachOther
GOLD

20. BEST USE OF INFLUENCERS FOR A LAUNCH
McDonalds North & East
McDonalds North & East
#McGrillisBack
Agency : DDB Mudra Pvt Ltd
GOLD

21. BEST USE OF INFLUENCERS FOR A LAUNCH
Nokia 2.3
Nokia 2.3
#FirstLookOnNokia
Agency : Wavemaker
SILVER

22. BEST USE OF INFLUENCERS (INSTAGRAM)
HDFC Bank
HDFC Bank
Mooh Band Rakho
Agency : Kinnect
GOLD

23. BEST USE OF INFLUENCERS (INSTAGRAM)
Whiskas
Whiskas
SILVER

24. BEST USE OF INFLUENCERS (TWITTER)
CARS24
CARS24
#DuniyaBoliLagayegi
Agency : GingerMonkey
SILVER

25. BEST USE OF INFLUENCERS (YOUTUBE)
Disney+Hotstar VIP
Disney+Hotstar VIP
#NoSubscriptionNoIPL
Agency : Kinnect
GOLD

26. BEST USE OF INFLUENCERS (YOUTUBE)
Dell Technologies India
Dell Technologies India
#LifeKaNayaBalance
Agency : Timeus Interactive Services
SILVER

27. BEST USE OF INFLUENCERS (CELEBRITY)
Amazon Prime Video
Amazon Prime Video
Four More Shots Please
Agency : SoCheers
GOLD

28. BEST USE OF INFLUENCERS (SCALE)
Olay
Olay
Olay Regenerist Whip
Agency : Chtrbox
GOLD

29. BEST USE OF SOCIAL MEDIA TO GENERATE
LEADS OR DRIVE REVENUES
State Bank of India
State Bank of India
Agency : iProspect
GOLD

30. BEST USE OF SOCIAL MEDIA TO GENERATE
LEADS OR DRIVE REVENUES
Redmi India
Redmi India
#DiwaliWithMi
Agency : Schbang Digital Solutions
GOLD

31. BEST USE OF SOCIAL MEDIA TO GENERATE
LEADS OR DRIVE REVENUES
METRO Wholesale
METRO Wholesale
Agency : Clevertize
SILVER

32. BEST USE OF SOCIAL MEDIA TO GENERATE
LEADS OR DRIVE REVENUES
Mahindra Truck and Bus
Mahindra Truck and Bus
Zyada Profit Nahi Toh Truck Wapus
Agency : FCB Interface
SILVER

33. BEST SOCIAL MEDIA BRAND
- MOMENT MARKETING
Paytm
Paytm
GOLD

34. BEST SOCIAL MEDIA BRAND
- MOMENT MARKETING
KFC India
KFC India
Agency : Blink Digital
SILVER

35. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
OYO Hotels and Homes
OYO Hotels and Homes
GOLD

36. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
Birla White
Birla White
#DeewaronKiSuno
Agency : AutumnGrey Group
GOLD

37. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
HSBC India
HSBC India
Agency : Wunderman Thompson
SILVER

38. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
Philips India
Philips India
Philips Male Grooming and MensXP Father's Day
Agency : Carat Media
SILVER

39. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
Mars India - Snickers
Mars India - Snickers
Exam Bar Campaign
Agency : Mediacom
SILVER

40. BEST SOCIAL MEDIA BRAND
- OCCASION MARKETING
Mamaearth
Mamaearth
#PledgeWithME
Agency : Social Panga
MINI SAMMIE

41. BEST USE OF TECHNOLOGY TO CREATE A
SEAMLESS BRAND EXPERIENCE ON SOCIAL MEDIA
Oppo
Oppo
PHOTOPLETHYSMOGRAPHY
Agency : ITW Playworx
GOLD

42. BEST USE OF TECHNOLOGY TO CREATE A
SEAMLESS BRAND EXPERIENCE ON SOCIAL MEDIA
Maruti Suzuki Vitara Brezza
Maruti Suzuki Vitara Brezza
AR Experience on Facebook
Agency : Hakuhodo Sync & Adglobal 360
SILVER

43. BEST USE OF TECHNOLOGY TO CREATE A
SEAMLESS BRAND EXPERIENCE ON SOCIAL MEDIA
Oriflame
Oriflame
AR Filter on Instagram
Agency : VMLY&R India
SILVER

44. BEST CONVERSATIONAL BRAND
ON SOCIAL MEDIA
Disney+ Hotstar
Disney+ Hotstar
#MushkilHaiMishraJi
Agency : Kinnect
GOLD

45. BEST CONVERSATIONAL BRAND
ON SOCIAL MEDIA
Lays
Lays
#Heartwork
Agency : VMLY&R India
GOLD

46. BEST USE OF MEMES
(PRODUCT/SERVICE)
Nokia 5.3
Nokia 5.3
#Nokia5dot3
Agency : Wavemaker
GOLD

47. BEST USE OF MEMES
(PRODUCT/SERVICE)
Tinder
Tinder
Agency : Sociowash
GOLD

48. BEST USE OF MEMES
(PRODUCT/SERVICE)
Nykaa Man
Nykaa Man
Agency : Monk Entertainment
SILVER

49. BEST USE OF MEMES
(WEB SHOW)
Sony LIV
Sony LIV
Scam 1992 – The Harshad Mehta Story
Agency : White Rivers Media & Applause Entertainment
GOLD

50. BEST USE OF MEMES
(WEB SHOW)
Amazon Prime Video
Amazon Prime Video
Paatal Lok
Agency : SoCheers
GOLD

51. BEST USE OF MEMES
(WEB SHOW)
Disney+Hotstar
Disney+Hotstar
#MushkilHaiMishraJi
Agency : Kinnect Online
SILVER

52. BEST USE OF CONTENT MARKETING
Amazon Prime Video
Amazon Prime Video
Comicstaan Season 2
Agency : SoCheers X Pivot Roots
GOLD

53. BEST USE OF CONTENT MARKETING
Myntra
Myntra
Myntra Fashion Superstar
Agency : Schbang Digital Solutions
GOLD

54. BEST USE OF CONTENT MARKETING
Microsoft
Microsoft
Tete-a-Tech
Agency : Carat, a division of
"Dentsu Communications India Private Limited"
GOLD

55. BEST USE OF CONTENT MARKETING
Dice Media
Dice Media
Operation MBBS
SILVER

56. BEST USE OF CONTENT MARKETING
Citroën India
Citroën India
#InspiredByIndia
Agency : Havas Creative
SILVER

57. BEST USE OF CONTENT MARKETING
Disney+Hotstar
Disney+Hotstar
Aarya
Agency : Kinnect Online
SILVER

58. BEST USE OF DIGITAL DATA
ANALYTICS AND LISTENING
Voot Select
Voot Select
Bigg Boss
Agency : BC Web Wise
GOLD

59. BEST USE OF DIGITAL DATA
ANALYTICS AND LISTENING
Delhi International Airport Ltd.
Delhi International Airport Ltd.
#WorkFromHub
Agency : 22Feet Tribal Worldwide
SILVER

60. BEST USE OF VIDEO CONTENT
OYO
OYO
GOLD

61. BEST USE OF VIDEO CONTENT
Biba Apparels
Biba Apparels
#AnEqualWorldStartsWithYou
Agency : Brandmovers India
GOLD

62. BEST USE OF VIDEO CONTENT
Sunfeast Dark Fantasy
Sunfeast Dark Fantasy
#ALotCanHappen
Agency : The Digital Street
SILVER

63. BEST USE OF VIDEO CONTENT
Mankind Pharma
Mankind Pharma
Unwanted-21 Days: Munna Kab Ayega?
Agency : Logicserve Digital
SILVER

64. BEST USE OF VIDEO CONTENT
IndiaFirst Life Insurance
IndiaFirst Life Insurance
The Cover Qawwali ft. Altaf Raja
Agency : WATConsult
MINI SAMMIE

65. BEST UGC / CO CREATION STRATEGY
(UGC)
Doritos
Doritos
#BlameItOnCrunch
Agency : VMLY&R India
GOLD

66. BEST UGC / CO CREATION STRATEGY
(UGC)
Amazon Prime Video
Amazon Prime Video
Paatal Lok
Agency : SoCheers
GOLD

67. BEST UGC / CO CREATION STRATEGY
(UGC)
JK Super Cement
JK Super Cement
#YehPuccaHaiChallenge
Agency : Social Cloud
SILVER

68. BEST UGC / CO CREATION STRATEGY
(CO CREATION)
ITC Vivel
ITC Vivel
#VoiceOfArt
Agency : The Digital Street
GOLD

69. BEST USE OF BRANDED CONTENT
AND CREATORS (CONTENT PLATFORM)
Terribly Tiny Tales
Terribly Tiny Tales
#SuchAPyaar
GOLD

70. BEST USE OF BRANDED CONTENT
AND CREATORS (CONTENT PLATFORM)
The Zoom Studios, Times Network
The Zoom Studios, Times Network
SILVER

71. BEST USE OF BRANDED CONTENT
AND CREATORS (BRANDED CONTENT)
Swiggy
Swiggy
Thank You, Delivery Heroes. Stay Safe
Agency : Havas Media India
GOLD

72. BEST USE OF BRANDED CONTENT
AND CREATORS (BRANDED CONTENT)
boAt
boAt
#ItsEffinDope
Agency : Digitas
SILVER

73. BEST USE OF BRANDED CONTENT
AND CREATORS (CONTENT IP)
Asian Paints
Asian Paints
WHERE THE HEART IS
Agency : Kinnect
GOLD

74. COVID-19 CAMPAIGNS
Lay's
Lay's
#Heartwork
Agency : VMLY&R India
GOLD

75. COVID-19 CAMPAIGNS
Durex
Durex
#StayingInIsEffingGood
Agency : Havas (Creative,Social and Digital)
GOLD

76. COVID-19 CAMPAIGNS
Duroflex
Duroflex
#StayHome
SILVER

77. COVID-19 CAMPAIGNS
Birla White
Birla White
Migrant Workers from Rajasthan
Agency : AutumnGrey Group
SILVER

78. COVID-19 CAMPAIGNS
IndiGo
IndiGo
Lean, Clean Flying Machine
Agency : Wieden+Kennedy
SILVER

79. COVID-19 CAMPAIGNS
HSBC India
HSBC India
Agency : Wunderman Thompson
SILVER

80. COVID-19 CAMPAIGNS
Audi India
Audi India
#MovingForward
Agency : BBH Communications
SILVER