The document is an email containing answers to 25 questions from the Biz Quizzard quiz. It provides concise 1-3 sentence answers to multiple choice and fill in the blank questions related to business news and current events involving various companies, products, and executives. The answers cover topics like new company formations, executive appointments, brand campaigns, acquisitions, and other business deals across sectors like electronics, travel, hospitality, banking, and more.

1. anand kumar <anandkr.cvrce@gmail.com>
answers for Biz Quizzard 587
1 message
Rajeev Kondapalli <rajeevkondapalli@gmail.com> Sun, Jul 5, 2015 at 2:22 PM
Bcc: anandkr.cvrce@gmail.com
1. Brijmohan Lall Munjal-led Hero Group has forayed into the electronics sector with the formation of a new
company. What has it been named?
# Hero Electronix
As its first strategic initiative, Hero Electronix will acquire a majority shareholding in Mybox Technologies, the
multi-operator manufacturer of set top boxes in the country. Mybox is a supplier to marquee DTH and cable
operators across India. It is a venture recognised by the government and approved by the Department of Scientific
and Industrial Research.
2. Pratap Bose, former chief operating officer (COO) of DDB Mudra, has launched an independent agency along
with three partners. What is it called?
# The Social Street
Bose describes the agency as a “marketing conglomerate“ that will offer services like branded content, shopper
marketing, media, out-of-home, retail, sport marketing, events and promotions, rural marketing, trade marketing
and youth marketing. The other partners are his former colleague and Mudra Communications president Mandeep
Malhotra, entrepreneur Arjun Reddy and Pradeep Uppalapati, senior director and India lead for global corporate
development team at tech and services firm Accenture.
3. Which MNC, along with Bharti Enterprises and Taiwanese manufacturing giant Foxconn, has formed a joint
venture, SBG Cleantech, to invest $20 billion in solar energy projects in India?
# SoftBank
The Japanese internet and telecommunications giant will be leading the three-way joint venture with a controlling
stake, while Bharti and Foxconn will have “significant minority” stakes.
4. Which MNC is set to name Guillaume Girard Reydet as its first expat managing director for Indian operations?
# Pernod Ricard
Reydet will replace Mohit Lal, who is moving to head the company's Asia travel retail business in Hong Kong.
Pernod Ricard's Indian unit has emerged as the key sales and profit driver for the world's second largest distiller
battling Diageo Plc. Powered by a portfolio of blockbuster local whiskies such as Blender's Pride, Royal Stag and
Imperial Blue, the Indian business sells 37 million cases (of 9 litre each) annually.
5. Which food start-up has acquired Hyderabad-based technology company Fire42, which developed a cloud and
mobile based `Restaurant Management System'?
# Hello Curry
Fire42 as a platform has handled over 1 million orders, and helped serve over 3 lakh customers for various
restaurant clients. Launched in Hyderabad in early 2014, Hello Curry currently operates in the city and has
recently launched operations in Bangalore.

2. 6. Which MNC has announced the appointment of Annaswamy Vaidheesh as Vice President, South Asia and
Managing Director?
# GlaxoSmithKline Pharmaceuticals
Vaidheesh will be replacing Hasit Joshipura who will be moving to a new role in the company, which GSK has not
announced.
7. Which financial marketplace has launched India’s first flash sale for credit cards?
# BankBazaar[dot]com
The sale will run for 2 weeks and close on 4th July 2015. On offer are various credit card schemes, applications
for which can be submitted on the BankBazaar website.
8. Which smartphone maker has made a strategic investment in ixigo, a mobile travel search and marketplace?
# Micromax Informatics
Popular for its innovative travel apps, ixigo helps Indian travellers plan their trips, find the best train and bus
services, book the cheapest flights, cabs, hotels and more.
9. Which real estate advisory firm has acquired a Singapore-based property advisory firm LUXE Real Estate in an
all-cash transaction?
# Square Yards
This acquisition will enable Square Yards to have direct access into the prime district areas of Singapore's real
estate market and catapult it into the top 30 agencies by number of agents. Earlier this month, Square Yards had
announced the acquisition of online discovery portal realising[dot]in.
10. Which celebrity is all set to be appointed the Ayurveda brand ambassador of Kerala?
# Steffi Graf
The tourism department had already held discussions and reached an agreement with the German former World
number one tennis player, who had bagged 22 Grand slam single titles.
11. Which stock market veteran has bought five-star hotel Radisson Blu Resort & Spa in Alibaug from Pune's
Phadnis Group?
# Radhakishan Damani
He is also the owner of hypermarket chain D-Mart. Damani's Derive Trading has acquired the 156-room property
for Rs 135 crore. Carlson Rezidor will continue to manage the hotel.
12. Dennis Muilenburg will take over as chief executive officer of which MNC from July 1?
# Boeing
Muilenburg, 51, will succeed 65-year-old Jim McNerney , who picked Muilenburg as heir apparent in 2013.
Though the transition was expected, it comes as the world's largest plane maker is grappling with record demand
for jetliners and weak military sales.
13. Which hospitality major has promoted Neeraj Govil as its market vice-president for South Asia?

3. # Marriott International
Govil is currently general manager of Shanghai Marriott Hotel City Centre. He will move to India to take up his
new role in September.
14. Which performance apparel and outdoor gear company has announced a new brand campaign ‘Find Your
Adventure’?
# Woodland
Armed with a television commercial shot in Los Angeles, the campaign is built around the central idea of endless
adventure. Founded in Quebec, Canada over 25 years ago, Woodland today has its presence in 20 countries
across the globe.
15. Which bank has launched an EMV-chip-based debit card called ‘Secure+’ that offers multiple security
features, including fraud protection and wallet protection?
# Axis Bank
The Secure+ debit card has a feature called ‘Total Control’ through which customers can switch off/on their cards
when not in use through various channels like mobile application, internet banking, SMS or phone banking.
16. Which professional certification company has acquired Silicon Valley-based Market Motive for about Rs 63
crore ($10 million)?
# Simplilearn
The deal marks the Bengaluru-headquartered firm's first acquisition. It will help Simplilearn add social media
marketing, digital advertising web analytics and marketing automation to its portfolio of online courses for working
professionals. Market Motive was cofounded by Michael Stebbins and former Google employee Avinash Kaushik
and will operate as an independent unit.
17. Which MNC has appointed Ujjwal Batria, an old company hand, as CEO of its India operations?
# Lafarge
Batria will take over from Martin Kriegner, who has been named future area manager-central Europe of Lafarge
Holcim, an entity to be formed by the proposed merger of the world's top two cement firms.
18. Which company has unveiled Ignio, its artificial intelligence platform?
# TCS
Ignio is a neuroscience-based self-learning platform and is being positioned as service-as-a-software.
19. How many Indian companies are featured among top 200 Asia Pacific corporations in Forbes Asia's 'Best
Under A Billion' list?
# 11
The list covers public companies with annual revenue of USD 5 million to USD 1 billion, Forbes said, adding that
they should also have positive net income and should be publicly traded for at least a year. The Indian companies
that made it to the list include Avanti Feeds, Borosil Glass Works, Byke Hospitality, Caplin Point Laboratories,
Centum Electronics, Kaveri Seed, Kitex Garments, NGL Fine-Chem, Orbit Exports, Premco Global and
Vakrangee. Companies from mainland China & Hong Kong (84) as well as Taiwan (36) dominated this year’s list
accounting for 60 per cent of the top 200 publicly-traded companies in the Asia Pacific region.

4. 20. Which Indian group has acquired a strategic minority stake in OneWeb, a satellite internet company that
seeks to provide affordable internet access in rural and remote areas across the world?
# Bharti group
Other investors in OneWeb include Qualcomm Incorporated, Virgin Group, Airbus Group, The Coca- Cola
Company, Intelsat and Grupo Salinas. OneWeb will build a communications network through 648 low- orbit
satellites. Its user terminals will have embedded LTE, 3G, 2G and Wi-Fi access capabilities that extend the
reach of mobile operators.
21. Which company’s online division has claimed to have become largest etail venture of an offline player in
India?
# Madura Fashion & Lifestyle
Within a year of its launch, sales of Trendin[dot]com have equalled those of 30 branded stores, or close to 1% of
Madura’s turnover. In fact, Kumar Mangalam Birla's fashion flagship claims that Trendin run by a completely
independent management team and having dedicated warehouses and partnership with many tech startups is the
largest online portal of any brick-and-mortar retailer in the country.
22. Which cooking oil brand has launched a new campaign with the positioning ‘Uttam jhanjh, Behtar Swaad’?
# Dhara Kachi Ghani Mustard Oil
Conceptualised by DDB Mudra North, the three-film campaign plays on oil’s jhanjh (pungency). The Allyl content
of Kachi Ghani Mustard Oil makes it more pungent than the regular mustard oil. The campaign has been
developed with an idea to create a relation between the jhanjh of the oil that makes the food taste better and the
X-factor that helps a person succeed in his life.
23. Which spirits brand has launched a new campaign ‘Be more than big, be great’?
# Officer’s Choice Black
Conceptualised by Metaphor Communications, the new campaign urges successful people to take that extra
effort to empower others through their success.
24. Which entertainment channel has unveiled its new logo and tagline - Turn On - and has signed on Kangana
Ranaut as brand ambassador?
# Zoom
The new look of the Bollywood entertainment channel from Times Network has been designed by Mayur
Tekchandaney of Briefcase, along with the internal team at Zoom.
25. Which online marketplace has launched ‘Apne Sapne Jee Kar Dekho’ campaign for sellers?
# Flipkart
The campaign aims at educating entrepreneurs/manufacturers/SMEs about the advantages of getting their
business online. This month and a half long campaign will be live in over 15 key cities in India.