The document discusses how marketing has changed from being simple, one-way communication to a more complex landscape where customers are actively engaged through experiences. It provides examples of how RedCube has helped brands create memorable experiences through events, exhibitions, promotions and other interactive experiences. Their approach focuses on experiential marketing rather than archaic communication methods.

1. “I hear and I forget,
I see and I remember,
I experience and I
understand.”
- Confucius

2. “I experience
and I
understand”

3. Not long ago…
Marketing was all about getting
from here to there

4. And it was fairly SIMPLE

5. And it was fairly SIMPLE
PRODUCT

6. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE

7. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEGY

8. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEGY
MASS
MEDIA

9. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEGY
MASS
MEDIA
MONEY

10. This was where
BRANDS
touched their
customers

11. A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication

12. buy
BUY
BUY
BUY
buy
buy
buy
Buy
Buy
A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication
Buy

13. Result

14. Result
8 out of 10 customers
DO NOT BELIEVE
what brands advocate

15. while brands are still THERE…

16. landscapes have CHANGED

17. mediums of
communication
have CHANGED

18. And the customers
have flown out of the CAGE

19. And the customers
have flown out of the CAGE
they are…

20. HERE

21. HERE

22. HERE

23. HERE

24. HERE

25. HERE

26. HERE

27. this is where
we come into play

28. this is where
you will need us

29. We are RedCube

30. And we work here

31. In this space

32. In this space

33. And here

34. Influencing the
influencers

35. and creating
MEMORABLE BRAND EXPERIENCES

36. great
EXPERIENCES

37. We are against
archaic modes of
brand communication

38. We believe in

39. We believe in
EXPERIENTIAL
MARKETING

40. And the experience ripples to all our services
Events
Exhibitions
Promotions
Response
Retail
Interactive

41. We are NOT a 360 degree marketing solutions company

42. We are a 365 days
brand experience
company

43. And these experiences are derived from IDEAS

44. IDEAS born just like the Tiger Sharks

45. The idea embryos are put to a battle.
The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE

46. Here are the embryos who survived
Here is the EXPERIENCE

47. When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India

48. When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India
we told them a story

49. and they launched an
„experience‟

50. Goodyear Assurance FuelMax Launch

51. When technology blends with art, it‟s
an experience

52. The essence of the product
came to life

53. It metamorphosed from just a tyre
launch to a global cause

54. Goodyear‟s more than a 100 years
journey narrated through Sand Art

55. And the problems brought to the fore

56. The dance of God - Redemption

57. Problems abound. A message whilst
we launch to everyone present

58. Interactive dancers looking for a
solution

59. High end motion graphics for
enhanced authenticity

60. The saviour, the tyre is revealed

61. Blending engaging storytelling with
advanced technology to achieve goals

62. Peppered with mesmerizing
experiences through Laser

63. Spellbound. The applause post this was so
thundering we had to shout in our clear coms

64. Needless to say, this was the only reaction
from the management

65. The Media Launch - event got widespread
coverage and industry recognition

66. When a newly found JV company placed its trust in us for its
first ever international exhibition

67. When a newly found JV company placed its trust in us for its
first ever international exhibition
We gave them a reason

68. To dream and WIN

69. Stech – METEC Conference, Germany

70. It is always difficult to project a company
that has virtually no credentials

71. Hence we delved deep into the
company‟s character

72. And found that the company itself
is its biggest strength

73. Hence, while others focused on
credentials, we focused on character

74. The result: Best Stall Design Award for the
first ever exhibition on foreign shores

75. When a world leading ICT Solutions company looked for a solution
to find the best way of engaging visitors

76. When a world leading ICT Solutions company looked for a solution
to find the best way of engaging visitors
We chose our best tool -
Experience

77. And they got their finest
experience zone in the region

78. HUAWEI Product Experience Zone

79. We knew that nothing we would do could
oversee the gigantic stature of Huawei

80. Hence we deviated towards „Simplicity‟

81. It was Zen art blended seamlessly with
minimalistic technology

82. And the experience zone turned out to be
a bliss, loved by the visitors

83. It is a different thing to work as an official agency for a leading global technology and
IT enterprise and an altogether different thing to work as their enabler for growth

84. It is a different thing to work as an official agency for a leading global technology and
IT enterprise and an altogether different thing to work as their enabler for growth
Partnering technology with
experience

85. HCL – Over 10 MICE events across India

86. The BAIT Summit

87. Green Data Centre
Confluence

88. Pan India Logistics planning

89. Niche Entertainment
Packages

90. Seamlessly integrated
event itinerary

91. Event conceptualization, planning,
response and execution

92. Executing technology’s
vital meet ups

93. And diverging away from clichéd
conferences, we ENGAGE the visitors

94. Ensuring that the attendees look
forward to the sequel events

95. Best of breed entertainment

96. Best of breed entertainment

97. Holistic technology sessions

98. When one of the most popular marathon organizers asked us to
promote their event by engaging the youth

99. When one of the most popular marathon organizers asked us to
promote their event by engaging the youth
We gave them the best solution
to reach out to the masses

100. And the participation
almost doubled

101. MAWANA SUGARS MARATHON

102. When its about the public, the
only way is to reach out to them

103. And do it in style, do it their way

104. Challenge their caliber and they
will participate

105. Challenge their caliber and they
will participate

106. Challenge their caliber and they
will participate

107. The inspiration rippled

108. It was unprecedented but obvious

109. We managed to do just the right
thing – Pull the youth

110. Zealously stretching well beyond the day

111. When one of India‟s finest real estate company assigns
you the task of building its website

112. When one of India‟s finest real estate company assigns
you the task of building its website
You ought to build the best

113. The greatest online experience

114. DLF Saket Website

115. This is just a glimpse of „Great Experiences‟
we have enabled for brands

116. Imagine the treat our
more than 100 clients
have savoured

117. Here are a few more insights

118. Student of the year
Press Launch

119. Monte Carlo Summer
Collection 2013 Dealer Launch

120. Brahmakumaris I Pledge for Peace Launch Event

121. Brahmakumaris I Pledge for Peace Launch Event

122. SP Guide Publications Aero India Stall

123. Zee Business Knowledge Forum

124. India TV Multi City Signature Campaign

125. Max City Hospital Launch

126. Big Bazaar RJ Style O Meter

127. FBB Style Icon and Winter Collection Launch

128. SP Guide Publications Defence Expo Stall

129. For more such experiences, visit our website:
www.red-cube.co.in

130. We communicate brands