The document discusses how marketing has evolved from simple product-focused strategies utilizing mass media to a more complex landscape where customers are actively engaged through experiences. It provides examples of how RedCube has helped brands create memorable experiences through events, exhibitions, promotions and more. Their approach focuses on experiential marketing rather than traditional advertising by bringing brands to life through stories, art, technology and engaging customers directly.

1. “I hear and I forget,
I see and I remember,
I experience and I
understand.”
- Confucius

2. “I experience
and I
understand”

3. Not long ago…
Marketing was all about
getting from here to there

4. And it was fairly SIMPLE

5. And it was fairly SIMPLE
PRODUCT

6. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE

7. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y

8. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y
MASS
MEDIA

9. And it was fairly SIMPLE
PRODUCT TARGET
AUDIENCE
ONE WAY
STRATEG
Y
MASS
MEDIA
MONEY

10. This was where
BRANDS
touched their
customers

11. A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication

12. buy
BUY
BUY
BUY
buy
buy
buy
Buy
Buy
A n d t h i s
w a s t h e i r
m e s s a g e
f r o m e v e r y
m e d i u m o f
communication
Buy

13. Result

14. Result
8 out of 10 customers
D O N O T
B E L I E V E
what brands advocate

15. while brands are still THERE…

16. landscapes have CHANGED

17. mediums of
communication
have CHANGED

18. And the customers
have flown out of the CAGE

19. And the customers
have flown out of the CAGE
they are…

20. HERE

21. HER
E

22. HERE

23. HERE

24. HERE

25. HERE

26. HERE

27. this is where
we come into
play

28. this is where
you will need
us

29. We are RedCube

30. And we work here

31. In this space

32. In this space

33. And here

34. Influencing the
influencers

35. and creating
MEMORABLE BRAND
EXPERIENCES

36. great
EXPERIENCES

37. We are against
archaic modes of
brand communication

38. We believe in

39. We believe in
EXPERIENTIA
MARKETING

40. And the experience ripples to all our services
Events
Exhibitions
Promotions
Response
Retail
Interactive

41. We are NOT a 360 degree marketing solutions company

42. We are a 365 days
brand experience
company

43. And these experiences are derived from IDEAS

44. IDEAS born just like the Tiger Sharks

45. The idea embryos are put to a battle.
The survivor is WHAT YOU SEE, WHAT YOU EXPERIENCE

46. Here are the embryos who survived
Here is the EXPERIENCE

47. When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India

48. When the world‟s first Tyre company wanted to launch its
fuel efficient range of tires for the first time in India
we told them a story

49. and they launched an
„experience‟

50. Goodyear Assurance FuelMax Launch

51. When technology blends with art,
it‟s an experience

52. The essence of the product came
to life

53. It metamorphosed from just a tyre
launch to a global cause

54. Goodyear‟s more than a 100 years
journey narrated through Sand Art

55. And the problems brought to the
fore

56. The dance of God - Redemption

57. Problems abound. A message
whilst we launch to everyone
present

58. Interactive dancers looking for a
solution

59. High end motion graphics for
enhanced authenticity

60. The saviour, the tyre is revealed

61. Blending engaging storytelling with
advanced technology to achieve
goals

62. Peppered with mesmerizing
experiences through Laser

63. Spellbound. The applause post this was so
thundering we had to shout in our clear
coms

64. Needless to say, this was the only
reaction from the management

65. The Media Launch - event got
widespread coverage and industry
recognition

66. When a newly found JV company placed its trust in us for its first ever
international exhibition

67. When a newly found JV company placed its trust in us for its first ever
international exhibition
We gave them a reason

68. To dream and WIN

69. Stech – METEC Conference, Germany

70. It is always difficult to project a
company that has virtually no
credentials

71. Hence we delved deep into the
company‟s character

72. And found that the company itself is its
biggest strength

73. Hence, while others focused on
credentials, we focused on character

74. The result: Best Stall Design Award for
the first ever exhibition on foreign
shores

75. When a world leading ICT Solutions company looked for a solution to find the
best way of engaging visitors

76. When a world leading ICT Solutions company looked for a solution to find the
best way of engaging visitors
We chose our best tool -
Experience

77. And they got their finest
experience zone in the
region

78. HUAWEI Product Experience Zone

79. We knew that nothing we would do
could oversee the gigantic stature of
Huawei

80. Hence we deviated towards „Simplicity‟

81. It was Zen art blended seamlessly with
minimalistic technology

82. And the experience zone turned out to
be a bliss, loved by the visitors

83. It is a different thing to work as an official agency for a leading global
technology and IT enterprise and an altogether different thing to work as their
enabler for growth

84. It is a different thing to work as an official agency for a leading global
technology and IT enterprise and an altogether different thing to work as their
enabler for growth
Partnering technology with
experience

85. HCL – Over 10 MICE events across India

86. The BAIT Summit

87. Green Data Centre
Confluence

88. Pan India Logistics
planning

89. Niche Entertainment
Packages

90. Seamlessly integrated
event itinerary

91. Event conceptualization,
planning, response and
execution

92. Executing technology‟s vital meet
ups

93. And diverging away from clichéd
conferences, we ENGAGE the
visitors

94. Ensuring that the attendees look
forward to the sequel events

95. Best of breed entertainment

96. Best of breed entertainment

97. Holistic technology sessions

98. When one of the most popular marathon organizers asked us to promote their
event by engaging the youth

99. When one of the most popular marathon organizers asked us to promote their
event by engaging the youth
We gave them the best
solution to reach out to the
masses

100. And the participation almost
doubled

101. AWANA SUGARS MARATHON

102. When its about the public, the
only way is to reach out to
them

103. And do it in style, do it their
way

104. Challenge their caliber and
they will participate

105. Challenge their caliber and
they will participate

106. Challenge their caliber and
they will participate

107. The inspiration rippled

108. It was unprecedented but
obvious

109. We managed to do just the
right thing – Pull the youth

110. Zealously stretching well beyond the
day

111. When one of India‟s finest real estate company assigns you the task of building
its website

112. When one of India‟s finest real estate company assigns you the task of building
its website
You ought to build the best

113. The greatest online
experience

114. DLF Saket Website

115. This is just a
glimpse of „Great
Experiences‟ we
have enabled for
brands

116. Imagine the treat
our more than 100
clients have
savoured

117. Here are a few
more insights

118. Student of the year
Press Launch

119. Monte Carlo Summer
Collection 2013 Dealer
Launch

120. Brahmakumaris I Pledge for Peace Launch
Event

121. Brahmakumaris I Pledge for Peace Launch
Event

122. SP Guide Publications Aero India Stall

123. Zee Business Knowledge Forum

124. India TV Multi City Signature Campaign

125. Max City Hospital Launch

126. Big Bazaar RJ Style O Meter

127. FBB Style Icon and Winter Collection
Launch

128. SP Guide Publications Defence Expo Stall

129. For more such experiences, visit our website:
www.red-cube.co.in

130. We communicate brands