Y Combinator is identified as a startup incubator that invests $120k in many startups twice a year and has them move to Silicon Valley for 3 months of intensive work. In 2012, Y Combinator was named the top startup incubator by Forbes. Small Industries Development Bank of India (SIDBI) is identified as the bank that most MSMEs in India go to for financing. The marketing campaign described is for Colgate SlimSoft Charcoal Toothbrush.

1. In association with
Udyamita – The Business &
Entrepreneurship Quiz
PRELIMS
4/9/2014
Xavier Institute of Management, Bhubaneswar

2. 1*. Identify this start-up incubator
Twice a year we invest a small amount of money
($120k) in a large number of start-ups (most
recently 68).
The start-ups move to Silicon Valley for 3 months,
during which we work intensively with them to
get the company into the best possible shape and
refine their pitch to investors. Each cycle
culminates in Demo Day, when the start-ups
present their companies to a carefully selected,
invite-only audience.

3. In 2012, Y Combinator was named the top
startup incubator and accelerator by Forbes.

4. 2*. Identify X
X was established on April 2, 1990. The Charter
establishing it, X Act, 1989 envisaged X to be "the
principal financial institution for the promotion,
financing and development of industry in the small
scale sector and to co-ordinate the functions of the
institutions engaged in the promotion and financing
or developing industry in the small scale sector and
for matters connected therewith or incidental
thereto.
Amongst the top 30 development banks in the
world, this is where most MSMEs go to, in India.

5. Small Industries Development Bank
of India (SIDBI)

6. 3*. Marketing Campaign for?

7. Colgate SlimSoft Charcoal
Toothbrush

8. 4. Identify this company, X
The company was incorporated on 29 December
1945, in Mumbai as 'Western India Vegetable
Products Limited', later abbreviated to X. It was
initially set up as a manufacturer of vegetable
and refined oils in Amalner, district Jalgaon,
Maharashtra, under the trade names of Kisan,
Sunflower and Camel.
Deals in something completely different now, but
still retains the logo that reflects its original
businesses.

9. WIPRO

10. 5. Identify this genius
As a 16 year old, while hacking into the network of
a Fortune-500 company, he could not log out as
his father confiscated his keyboard and
unplugged the computer, exposing his IP address.
FBI agents tracked him and he was sentenced to
community service.
By senior year of high school, he was earning
more than $80,000 an year from projects,
including one at CIA, finally convincing his parents
to skip college and pursue entrepreneurship.

11. Sean Parker

12. 6. Which startup is this?
WSJ most valuable startups, Jan 2014

13. Xiaomi

14. 7. Id X
In Mathikere, where old Bangalore
still lives the way it has for decades,
without any of the ‘IT-ness’ of
neighbourhoods like Electronics
City, Nikhil Velpanur was busy
packing for a trip to Jaipur with his
“baby” — the Brahma3 Anvil,
India’s first X. “We are taking it to
people in Jaipur who want to see if
they can ************ using our
device,” says the 30-year-old co-creator
of the Brahma3 Anvil.
Source: The Hindu Business Line
Feb 14, 2014

15. First commercial 3-D Printer

16. 8. Which Company?
How do we better know Interglobe
Aviation Private Limited?

17. IndiGo

18. 9. What invention are we talking
about?
There’s Mark Zuckerberg, who gave us
Facebook. Then there’s Ethan
Zuckerman, whose invention gave us an
eternal headache. The Director of MIT’s
Center for Civic Media, he recently
apologized for his invention to the
world.
What did he invent?

19. Pop-up Ads

20. 10. Identify the company/group.
Either side of XIMB (Xavier Square),
within a kilometer, there is a multi-brand
retail store dedicated to two
different commodities.
Both these chains are part of the
same group – which?

21. Reliance Retail Ltd.

22. 11*. ID this company
This company claimed to be an Audio
Visual Network for South Asia, but
consciously rebranded itself in 2009 to
focus solely on fans of Bollywood and
other Indic music. Their app offers free
music, search and streaming for
cellphones, tabs and PCs supported by
ads.
Which Company?

23. Saavn

24. 12. ID this bank
Motto - Fortius Quo Fidelius (Strength
through Loyalty)
Services – Safe-keeping, money
exchange
Location – North Side, ****** Alley,
London
Founded – 1474, named after the
founder

25. Gringott’s Wizard Bank

26. 13. This gentleman (?) was recently
made popular when the story of his
life was made into a film. Who is he?

27. Jordan Belfort

28. 14. ID this woman entrepreneur.
With a personal net worth of $ 655
mn, she is the current chairperson of
IIM, Bangalore. Earlier this year, she
was awarded the Othmer Gold
Medal, for her contribution to the
progress of science and chemistry. As
per Forbes, she is the 92nd most
powerful woman in the world.

29. Dr. Kiran Mazumdar Shaw

30. 15. ID the company
This Canadian multinational, founded
in 1942, is the “world’s only
manufacturer of planes and trains”.

31. Bombardier

32. In association with
Udyamita – The Business &
Entrepreneurship Quiz
MAINS
4/9/2014
Xavier Institute of Management, Bhubaneswar

33. Round 1
 Infinite Bounce with Pounce
 Pounce – 10 seconds, + 10, -5
 Direct - +10, -0

34. 1. ID this term.
The term X entered the public domain when Keith
Oliver, a consultant at Booz Allen Hamilton
(now Booz & Company), used it in an interview for
the Financial Times in 1982. The term was slow to take
hold. It gained currency in the mid-1990s, when a
flurry of articles and books came out on the subject.
In the late 1990s it rose to prominence as a
management buzzword, and managers began to use
it in their titles with increasing regularity.
It is found with alarming regularity in case studies in
XIMB and is also an elective I have opted for in V
term.

35. Supply Chain Management

36. 2. Which start-up?
“Luckily Canon camera, YouTube and my rejection
came at the right time, all three of them coincided.
This college X is a show I had conceived for MTV.
That show also got rejected after a lot of resources
went into it. That was one of the best rejections in
my life, else we wouldn’t have X with us…”
X is sponsored by Procter & Gamble and is one of
the most popular and original providers of
entertainment online.

37. TVF Q-tiyapa

38. 3.
What
has
been
blacked
out?

39. magicbricks

40. 4. Which
website?

41. songs.pk

42. 5. ID X
A lot of commodities have been used as
parameters in economic predictions and
forecasting – like the Big Mac Index.
However, Alan Greenspan, former Chairman of
the US Federal Reserve used the sales of X as the
perfect indicator for recession.
The psychology behind this metric is that when
anticipating tough times, customers tend to avoid
buying new X. After all, it is an easy way to cut
back without anyone noticing.

43. Men’s underwear

44. 6. ID this company.
A siren in Greek mythology stands
for obsession, addiction and
death. Personification of the
ocean – brutal sociopaths who
murder you by being too
attractive. Sailors who crossed
paths with a siren would become
so obsessed that they would
crash into the rocks and die.
Which company has a Siren as its
logo?
We’d give you a chocolate.. 2 of
them, if you tell why.

45. Starbucks Coffee

46. 7. TechCrunch, Jun 12, 2014. ID X.
X, the technical recruitment platform and code-challenge
community, today announced that it
has raised a $9.2 million Series B funding round
led by Khosla Ventures and Battery Ventures.
The service has changed some since it first went
through Y Combinator and then launched as a
platform for hosting coding challenges. Among its
clients are Amazon, Yahoo, Microsoft, VMware,
Skype and Square.
X is an Indian start-up based out of Silicon Valley
founded by alums of NIT, Trichy.

47. HackerRank

48. 8. What list is this?
2013 – Uday Kotak, Kotak Mahindra
2012 – Adi Godrej, Godrej Group
2011 – Rahul Bhatia, Group MD, InterGlobe
2010 – Dilip Shanghvi, Chairman & MD, Sun
Pharma
2009 – Anand Mahindra, Mahindra Group
2008 – Anil Agarwal, Executive Chairman,
Vedanta Resources

49. Ernst & Young Entrepreneur of the
Year Award (India)

50. Round 2
 Infinite Bounce with Pounce
 Pounce – 10 seconds, + 10, -5
 Direct - +10, -0

51. 1. Who?
“We should look at building Jhakaas
(awesome), not Jugaad (make-do) for
building #WorldClassFromIndia”
Which CEO recently tweeted the above? It was
re-tweeted by Vishal Sikka, CEO, Infosys.

52. Anand Mahindra

53. 2. Which Company?
• In his 1999 book The Lexus and the Olive Tree,
in what came to be known as the Golden
Arches theory, Thomas L. Friedman wrote
that no two nations with a McDonald's
franchise had ever gone to war.
• He upgraded this theory in The World is
Flat, in 2005, taking the name of which
company to further underscore the link
between strong economic ties and peace?

54. Dell
• Company - Dell
• Name of the theory: Dell Theory of Conflict
Prevention, also known as simply the Dell
Theory

55. 3. Think Politics + Economics
In the world of business, what is the
significance of this ordered list?
Canada, Saudi Arabia, Mexico, Venezuela,
Kuwait, Colombia, Ecuador, Angola, Brazil,
Nigeria, Chad, Argentina, Vietnam, Algeria.

56. Oil suppliers to the United States, in
descending order

57. 4. Name the employers
In the 2012 list of the world’s largest
employers, published by BBC, 8th and 9th
positions were occupied by two Indian
employers.
Name them along with their respective
positions

58. 8th – Indian Railways
9th – Indian Armed Forces

59. 5. Which company?
X was named by its founders after a word
used in Gulliver’s Travels, which means
“rude, unsophisticated and uncouth”.
Identify X

60. Yahoo!

61. 6. Which company/campaign?
Filtered cigarettes, in their initial days, were
considered as feminine, mainly due to its
slogan “Mild as May”. Which advertising
campaign gave a masculine overtone to the
same in a matter of months in the 1950s?

62. The Marlboro Man

63. 7. Identify the companies
• X family is a 400 year old German Dynasty from Essen.
The family was famous for their steel production and for
their manufacture of ammunition and armaments, and
infamous for their brutal use of slave labour during World
War II. It was also known as the 'Arsenal of the Reich‘.
• Their family business, Friedrich X AG, was the largest
company in Europe at the beginning of the 20th century.
• In 1999 it merged with Y to form YX.
- ID X, Y, YX
Clue: You can see the products of YX in the campus of XIMB.

64. ThyssenKrupp AG
X – Krupp
Y – Thyssen AG
XY – ThyssenKrupp AG

65. 8. ID this entrepreneur
• X, an alumnus of IIT-Kanpur, started his career
at IIM Ahmedabad as chief systems
programmer.
• There he worked on India's first time-sharing
computer system and designed and
implemented a BASIC interpreter
for Electronics Corporation of India Limited.
• His 1st venture, named Softronics, was a failure,
but his 2nd venture is considered to be one of
the biggest hits in Indian corporate history.
Identify X

66. N.R. Narayana Murthy

67. Round 3
• Long Connect
• Individual Questions - +10, -0
• Theme – as mentioned on each slide

68. 1. ID the startup (+100,-50)
Based in Mountain
View, California, X
operates an online
platform, and a social
media website
whereby users upload
and share user-generated
images,
videos, and GIFs.

69. 9GAG

70. 2. ID the startup (+80,-40)
• Having its slogan as “the front page of the internet”,
this startup is an entertainment, social networking
and news website where members can submit
content such as texts or direct posts.
• Also known as the "SlashDot effect", the X effect is
when a smaller website has a high influx of traffic
due to X. It is also affectionately called the “X Hug of
Death" among the website's users. Because X is such
a large site, the traffic is immense and can easily
crash smaller sites. In order for users to see crashed
websites, several X bots have been created that take
a snapshot of the website before large amounts of
traffic flood the affected website.

71. Reddit

72. 3. ID the startup (+60,-30)
• X is a digital library, featuring an e-book
subscription service that includes New York
Times bestsellers and classics.
• Launched in 2007 by Trip Adler and Jared Friedman,
X also features written works contributed by users
around the world and is headquartered in San
Francisco, CA. Backed by noted venture capitalists,
X is a major website with more than 80 million
active readers coming to the site every month.
• Assignments in XIMB are made a lot easier by
documents available on X.

73. Scribd

74. 4. ID the startup (+40,-20)
• Free storage: 2GB, with the chance to earn more
through referring friends, linking to the Mailbox
app, uploading photos
• Paid plans: 1TB, $9.99/month or $99 annually
• Platform support: Runs on basically everything

75. Dropbox

76. 5. ID the startup (+20,-10)
• 3/21/2012 Social gaming
company Zynga announced today that it has
acquired X.
• 3/21/2012 : New York-based X is the startup
behind the popular mobile social game “Draw
Something” which has 35 million downloads in
six weeks. The game recently passed up
Zynga’s own Words with Friends game as the
most popular game on Facebook by daily active
users.

77. OMGPOP

78. 6. ID the startup (+10,-0)
X is a web-hosting service that allows the user to
"drag-and-drop" while using their website builder.
As of August 2012, X hosts over 20 million sites,
with a monthly rate of over 1 million unique
visitors. The company is headquartered in San
Francisco. The company was originally founded
by chief executive officer (CEO) David
Rusenko, chief technology officer (CTO) Chris
Fanini, and chief operating officer (COO) Dan
Veltri. The startup competes
with Wix.com, Webs, Jimdo, Yola, SnapPages, and
other web-hosting and creation websites.

79. Weebly

80. funded Startups

81. Thank You!