1. Media relations370 Dealing with journalists

3. Be sure information is relevant to the medium and its audience

5. Mailing address

6. Telephone and fax number

7. E-mail addresses

8. Names of key editors and reporters

10. Often set a year in advance

12. Changes in news personnel and their assignments

13. How to contact them

15. 83% of journalists prefer e-mail as a way to receive information

16. No kidding, it’s easy to not open an email

17. Online newsrooms

18. Makes information readily available to journalists, but is passive

19. Electronic wire services

20. Often used by corporations to fulfill SEC regulations

22. PR practitioners are the main contact between organizations and the media

23. PR pros and journalists have a love/hate relationship

25. Most of what appears in the media is linked to PR in some way

26. Studies found that 60% to 90% of news comes from news releases, tips, interviews set up by PR pros, etc. Press releases are “information subsidies”

27. They save media time, money, and effort

29. Media gatekeepers are perceived as more objective than PR people

30. Journalists serve as third-party endorsers

33. Executives believe journalists are biased

34. They argue that reporters lack understanding of the industry they’re covering

35. PR pros say sloppy reporting leads to inaccuracies

36. Tabloid journalism

38. When reporters call, interview them first

39. Know the purpose of the interview

40. Be prepared for questions, know your facts

41. Don’t be combative, arrogant, evasive. If you don’t know the answer, it’s OK. Just explain when and how you can find the answer.

42. Get your message/talking points across

44. Allow all media information simultaneously

45. Allow follow-up questions

46. Schedule at a good time for reporters

48. Establish schedule and rules for the conference

49. Spokespeople should remain available afterwards

50. Webinars/teleconference.

52. Look for local angle to get best coverage

53. Builds relationships

54. PR plans, schedules, coordinates, prepares talking points

56. Opening of facility

57. Launch of a product

58. Announce a new promotional campaign

59. Press junkets

60. Press tours/trips

61. Ethics of free trips

62. Must be legitimate news angle

64. Contact editor to request a meeting

65. Great way to build relationship with gatekeepers

66. Great way to build third party endorsments

67. People don’t use this enough

68. Conferences

69. Use to garner support

70. Use to state a case,

71. Use to introduce something

73. Localize

74. Be available/responsive

75. Be honest and fair

76. Be sensitive to deadlines

77. Be persistent, not annoying

79. CRISIS COMMUNICATION EMERGENCY CHECKLIST PR Emergency Headquarters created. The PR Director stays here and supervises designated staff. A.Notificationand liason. A. Internal: Notify CEO and other top officials on a need to know basis. B. External: Notify the media, law enforcment, government agnecies, next of kin (announce names to public after notification or within 24 hours.

81. Be certain information is accurate

82. Clear release with senior management, legal department and peresonneldepartment.

84. CRISIS COMMUNICATION PUBLIC INFORMATION CENTER 1. Establish a public information center somewhere within the PR HQ 2. Respond to phone, email and social media inquiries. 3. If you don’t know the answer, it’s OK. Explain how you will get the info and release it to the public. 4. Hold meetings with groups as needed to clarify misinformation. 5. Have a call center if needed. 6. Direct company employees to make no unauthorized statements.

85. CRISIS COMMUNICATION MEDIA INFORMATION CENTER 1. Designate a place where the media can gather. Know they’ll be all over the place anyway. Know they will try and bypass the one-voice principle 2. Try and create some distance from the PR HQ. You’ll need the space. Close, but not too close. 3. Have a sole spokesperson on duty day and night.

86. CRISIS COMMUNICATION THINGS I WISH I KNEW 1. You have never appreciate the chaos. 2. You can never underestimate how important seperation is of the media center and PR HQ. 3. The more you plan, the better it goes. 4. Consider set press conferences every few hours. 1. 2. 3. This helps dispel rumors the media will uncover. This symbolizes you’re working. This gives a chance to get various stakeholders in front of the camera to present one voice.